As retailers undergo digital transformation, the way consumers shop is changing rapidly. In addition to traditional e-commerce offerings, social commerce is becoming a major force in the industry, offering new avenues for product discovery and engagement. Retail media networks are playing a crucial role in this landscape, offering opportunities for brands to connect with consumers in innovative ways. Join us as we explore how to leverage retail media networks to enhance e-commerce offerings and drive in-store foot traffic, while also exploring the power of social commerce and how it is revolutionizing the way consumers engage with brands.
