In this session...
To kick off Advertising Week New York 2023, Ampersand CEO Nicolle Pangis will be joined by a panel of esteemed agency executives to give a macro picture of the TV ecosystem and how it is (or is not) evolving.
The panel will focus on the big pictures that shape our industry, allowing for more prescriptive discussions to follow the course of the Moving TV Forward track of programming.
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Topics of interest will include...
- How are we even defining TV these days? Screens, staffing, measurement
- What has gotten better since we were all at Advertising Week last year? What still needs help?
- How do we combat the “noise” of our industry?
- Are we discounting everything else to the detriment of the consumer and the brands?
- Team structures: Digital teams and TV teams on both the buy and sell sides, etc.. Is it working? How do we see that evolving within the agency structure?
- What are some of the top priorities for Q4 and 2024 for some of the biggest names in advertising?
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What You'll Learn from This Session...
- Deduplicated cross-screen TV measurement.
- Agency staffing strategies in a cross-screen world.
- Combating industry "noise" — focusing on the facts
- Improvements in advanced TV and room to grow.
- Top Q4 and 2024 priorities for top agency leaders.
