In this session...
Join Barkley as they unveil the data behind their fourth installment of the Whole Brand Report, a research study of 6,000 consumers and 184 brands across 25 categories. Moderated by Barkley's Chief Strategy Officer, Chris Cardetti, this session features Whole Brand marketers, including Marianne Radley, CMO at Smoothie King, and Michael Frease, Head of Creative at Whirlpool. Learn from powerful brands that constantly modernize to meet the needs of their consumers and outperform their competitors.
What You'll Learn from This Session...
- Gather actionable insights from Barkley’s latest Whole Brand Report.
- Hear from leading brands on how they use Whole Brand strategies to catalyze growth and loyalty.
- Learn how to modernize your brand in today’s challenging and complex marketplace.
