Chris Cardetti

As Chief Strategy Officer at Barkley, Chris Cardetti leads a team of "no handoffs" strategists and intelligence experts whose mission is to be the art and science behind the whole brand. His team executes rigorous and innovative field research and insight-gathering methods, high-level business and brand strategy, advertising and creative strategy, and modern consumer expertise through proprietary research and insights. Chris has used this blend of "art and science," idea-driven strategy in various verticals throughout his career, including retail, restaurant, CPG, travel, healthcare, and non-profit. He has led a series of "American Brand" revitalization efforts including Dairy Queen, Motel 6, Russell Athletic, and Ball Canning. He's tapped into the power of purpose and culture with brands like Planet Fitness, Big Brothers Big Sisters of America, Delta Faucets, and March of Dimes. Chris has also led whole brand transformation efforts for brands like Spirit Airlines and E&J Gallo Winery.