In this session...
Join Vevo’s VP, Inclusive Sales Rob Velez and Dr. Marcus Collins, author of “For the Culture,” for a fireside chat discussing how to observe, understand, and harness the power of culture in order to influence and make a lasting impression on audiences.
What You'll Learn from This Session...
- Learn how to define culture and why it’s important to consumers and marketers.
- Through audience conception studies we have found that aligning with culturally relevant content drives high ad receptivity and other key metrics for brands.
- Audiences identify with brands that align with their core beliefs, values and identity.
