In this session...
Embark on a mesmerizing journey through music culture, where AR takes center stage, transforming festivals and artist tours into immersive experiences.
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Join Resh Sidhu, co-founder of Snapchat's AR Creative Studio, to witness how Arcadia and LiveNation are redefining festivals by seamlessly merging Snap AR with music, introducing groundbreaking AR Compass and Friend FindAR tools — ensuring you're lost in the music, not the crowd.
Resh will reveal how Snap AR is revolutionizing music tours, showcasing unprecedented collaborations with Grammy award-winning artists, from Lil Nas X to Drake. In addition, Resh will be joined on stage by Laila Mignoni, Bacardi's Global Head of Brand Marketing and Communications, for a fireside chat, exploring the fusion of culture and tech to enhance music experiences.
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