In this session...
In omnichannel marketing, brands and agencies face the delicate task of employing AI-powered solutions while respecting customer privacy. Brian Quinn, President and GM of AppsFlyer, will discuss the ramifications of user-level privacy changes, data privacy regulations, and how marketers are balancing the demand for customized content and meaningful interactions while protecting consumer data.
What You'll Learn from This Session...
- Understand some of the risks and challenges stemming from data privacy that brands and agencies should watch out for when applying AI to improve their marketing results.
- Hear about some solutions brands and agencies are adopting to get ahead of these challenges.
- Learn about a brand-new, privacy-centric product from AppsFlyer that promises to streamline creative optimization.
