In this session...
As social media and short-form digital video continue to grow and be a top priority for marketers, understanding how to maximize ad campaign performance in user-generated content environments is vital for a brand’s success. But in a format that values virality, how can marketers ensure their brands are staying protected from unsafe content while also driving results?
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Hear from industry leaders across the digital ecosystem on how their integrated partnerships with Integral Ad Science (IAS) help ensure marketers are provided with the brand safety tools they need. Moderated by Axios Media Deals Reporter, Kerry Flynn, listen in as IAS CCO, Yannis Dosios, Dentsu EVP of Global Brand Assurance, Deva Bronson, and Mastercard SVP of Global Media & Agency Relations, Jay Altschuler, discuss why marketers have been doubling down on the largest platforms in the digital ecosystem, and what to expect in the development of new technology for the future of brand safety across social media.
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What You'll Learn from This Session...
- How marketers integrated partnerships with IAS are provided with brand safety tools they need.
- Why marketers have been doubling down on the largest platforms in the digital ecosystem.
- What to expect in the development of the new technology for the future of brand safety across social media.
