In this session...
Innovating Brand Excellence: Dive into CVS and Outback's bold collaboration with Adlook, disrupting SPO norms. By using Scope3 annd Adelaide signals as inputs, they developed a game-changing playbook highlighting how to surpass brand benchmarks continuously and address open web challenges head-on.
What You'll Learn from This Session...
- The Power of Bold Collaboration: Learn how CVS, UM and Adlook's partnership broke traditional molds and set a new paradigm in SPO.
- Leveraging Scope3 and Adelaide Signals: Discover the innovative use of these inputs to craft a playbook that consistently pushes and surpasses brand benchmarks.
- Addressing Open Web Challenges: Gain insights into strategies that tackle and overcome the prevailing obstacles in the open web domain.
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