Tracks Venues

In this session...

The AI buzz is everywhere. But what does it really mean, and how does Generative AI fit into the digital advertising puzzle? Hear insights from industry leaders and early adopters on how to elevate ad creative, increase campaign performance and deliver more personalized and engaging experiences.

What You'll Learn from This Session...

  1. Analyze the journey that has led us to this moment and the criticality of AI now
  2. Explore the practical business benefits of AI implementation
  3. Accelerate the efficiencies in advertising outcomes
  4. Reevaluate what's over-hyped and discover the most hopeful aspects in AI's future

Presented with


Speakers

Tony Gemma VP, Head of Global Ad Creative
Amy Lanzi CEO Digitas NA
Hilary Batsel Senior Director for Global Media Microsoft
Clive Henry Director Strategic Technology Partnerships Adobe

Event Details

Event Type Session

Track  Advances in AdTech