In this session...
Megan Cunningham, Magnet’s CEO and Founder, dives into new opportunities in storytelling for brand marketers, focusing on new opportunities with AI, and Generative AI.
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Many brand marketers are just beginning to adopt AI and Generative AI into their storytelling, and strategy. But these technologies are often met with a mix of anxiety and enthusiasm. What is the best approach for marketers to stay on top of trends in AI? How will it impact teams, production, creativity and storytelling? What are the greatest benefits to be gained by adopting AI, and how can brands mitigate their risks? Why is it important to embrace?
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What You'll Learn from This Session...
- How marketers can get started with adopting AI and Generative AI
- Top of mind trends in AI that provide a strategic advantage for marketers
- Embracing the benefits that AI offers, and mitigating the risks
- How to be mindful of bias, and perform responsible marketing
- Incorporating AI into your storytelling and production workflows in creative ways
