Highlights Calendar Speakers Partners Guide
New York 2017
Tracks Venues
Monday 9/25
8:00 AM
Bloomberg Media Leadership Breakfast
Bloomberg L.P.
Bloomberg Media returns and kicks off Advertising Week NYC with a Smarter, Faster session focused on the intersection of media and the global economy. Bloomberg's Chief US Economist, Carl Riccadonna, will share a Global Economic Briefing that will set the stage for a dynamic Panel Discussion among industry experts led by Bloomberg Media's Global Chief Revenue Officer, Keith Grossman, about the rapidly evolving media landscape.
Keith Grossman Global Chief Revenue Officer, Bloomberg Media Group
Carl Riccadonna Chief US Economist, Bloomberg Intelligence
Lauren Flaherty EVP & CMO, CA Technologies
Linda Boff CMO, GE
Musa Tariq Chief Brand Officer, Ford
Stephen Tisdalle Chief Marketing Officer and Senior Managing Director, SSGA
Keith Grossman
Carl Riccadonna
8:15 AM
VC Power Breakfast Series
Tech Xperience & Workshop Stage
Leading Venture Capitalists will discuss upcoming tech and consumer trends specific to the advertising industry. Which industry will be disrupted next? How can brands and agencies stay ahead of the curve? Where will consumers flock to next?
Fred Schonenberg Founder and CEO, VentureFuel
Natalie Fratto VP, Early Stage Tech, Silicon Valley Bank
Matt Hartman Partner, betaworks ventures
Charlie O'Donnell Founder & Partner, Brooklyn Bridge Ventures
Fred Schonenberg
Natalie Fratto
9:00 AM
Town Hall Series: The Workplace of the Future
Playstation East
Corporate workplaces all over the world are in the midst of profound change, as technology, automation, diversification, and shifting cultural norms around well-being and productivity present challenges for established companies and startups alike.

Join Arianna Huffington, Frances Frei, Bill Koenigsberg and Ellyn Shook for a conversation about purpose, profit, sustainability, and how to create a thriving and resilient management culture for the future.
Julia Boorstin Entertainment & Media Correspondent, CNBC
Frances Frei SVP, Leadership & Strategy, Uber
Arianna Huffington Founder and CEO of Thrive Global, Thrive Global
Bill Koenigsberg President, CEO, & Founder, Horizon Media
Ellyn Shook Chief Leadership & Human Resources Officer, Accenture
Julia Boorstin
Frances Frei
10:00 AM
SMB Bootcamp SMB Bootcamp
Nasdaq MarketSite
An all new summit at Advertising Week New York programmed for small to mid-size business owners from across the US. The summit will focus on marketing, technology and new innovation for the SMB sector.
10:00 AM - SMB MARKETING 101
Learn how to position your small business in the marketplace. What tools do you need? How do you maximize your reach on a small budget? And, how do you differentiate yourself against larger competitors?
Leslie Laredo Founder and President, The Laredo Group and Academy of Digital Media
10:30 AM - CREATIVITY IN YOUR POCKET: DIY MOBILE CONTENT CREATION
Local businesses have an unprecedented ability to market themselves on the same mobile platforms that big brands use, but developing ad creative and content that delivers results can be intimidating. This segment will share practical tips and tricks for creating ‘thumb stopping’ mobile ads, without breaking the bank.
Keara Tanella Global SMB Lead, Facebook Creative Shop
PRESENTED BY FACEBOOK
11:00 - AM DIGITAL ADVERTISING FOR SMB
With often having limited budget, how can small to mid-size businesses leverage digital advertising tactics that don’t break the bank? Learn how to get started, what tools to use and how to track your success.
Ben Plomion CMO, GumGum
PRESENTED BY GUMGUM
11:45 AM - NETWORKING BREAK

12:00 PM - SEARCH & SOCIAL: TIPS FROM THE MASTERS
Joshua Machiz Director, Integrated Marketing, Nasdaq
Ben Hindman Co-Founder & CEO, Splash
Anna O'Brien Director of Content Marketing, Sprinklr
Nikhil Sethi Co-Founder and CEO, Adaptly
PRESENTED BY NASDAQ
12:45 PM - GAME CHANGING OPERATIONS & TALENT STRATEGIES
What’s the best way to retain top talent? The answer is inspired leadership and operational excellence. Employees don’t want to struggle to complete day-to-day tasks; they want their ideas to flow into systems and processes intuitively. Our space is creative by nature, freelancers and internal staff need to collaborate fluidly. In our session, we’ll discuss talent retention and how system design can influence outcomes for small and medium businesses. Your systems and processes may be playing a larger role than you think.
Aaron Strout Chief Marketing Officer, W2O Group
Chris Hering Director Product Marketing, Oracle+NetSuite
PRESENTED BY ORACLE+NETSUITE
Leslie Laredo
10:00 AM
AI & Cognitive Computing Welcome to the Cognitive Era
Target Media Network Stage @ PlayStation
More than ever, businesses are dealing with fragmented solutions, the need for speed, and huge costs in transformation. Now is the time for new technologies to disrupt the status quo. Now is the time for a new type of platform. This session will explore the power and promise of the new cognitive era in which we live and how it will enable marketers make better decisions, faster, with more confidence and less risk.
Jordan Bitterman CMO, IBM Watson Content & IoT Platform
Jordan Bitterman
10:00 AM
Tech Xperience
Tech Xperience & Workshop Stage
Open to all Delegates, AW TechX will feature an awe-inspiring, hands-on journey through interactive installations, innovations, and bleeding edge tech advancements — haptics, holograms, AI, VR, and AR. Sourcing from startups, corporate and university research labs and our global networks, Experiential Advertising Group and VentureFuel99 have created a curated experience unlike anything done before at Advertising Week.

Delegates must book their tour in advance. Book here
10:15 AM
Know Their Intention, Get Their Attention: Video Advertising in the Age of Assistance
Playstation East
We’re living in an age of assistance and, increasingly, consumers are expecting assistive advertising. They believe ads should be personal, helping them solve their most pressing problems in seconds and across screens. What grabs the attention of these demanding consumers? Join Google's VP of Agency & Media Solutions, Tara Walpert Levy and Wendy Clark, CEO of DDB North America, as they discuss what drives consumer attention and how new video ad innovations can help.
Wendy Clark CEO, DDB North America
Tara Walpert Levy Vice President of Agency & Media Solutions, Google
Wendy Clark
Tara Walpert Levy
10:15 AM
Spartan Fit: Taking Your Performance in Athletics & Life to the Next Level
NewGen Stage @ Lucille's
Joe De Sena, Legendary Spartan Race Founder and CEO, hosts the Ultimate Fitness Break. Start the day with an invigorating workout lead by De Sena (special workout clothes not required!) and get his expert tips on and how to live a healthier lifestyle.
Joe De Sena Founder and CEO , Spartan
Joe De Sena
10:15 AM
Will Data and Digital Resurrect TV?
Thomson Reuters
People are always asking the question: "Is TV dead?" A better question might be: "Will data and digital resurrect TV?". In this panel, Cambridge Analytica's Global Head of Digital alongside Dr. Mehmet Oz and executives from the networks and advertisers discuss how a data-driven digital TV marketplace is emerging and whether or not it will be enough to reverse the flow of dollars out of TV.
Dr. Mehmet Oz Heart Surgeon, Columbia University Professor, Author, and Television Personality,
Molly Schweickert Global Head of Digital, Cambridge Analytica
Zvi Cole Director, Integrated Media US, Beiersdorf
Lee Boykoff SVP, Data Strategy, Digital Analytics & CRM, A+E Networks
Duke Perrucci Chief Revenue Officer, Cambridge Analytica
Stephanie Abrams Cartin Co-CEO, Socialfly
Dr. Mehmet Oz
Molly Schweickert
10:25 AM
Creative Shorts
4A's Centennial Stage @ B.B. King
Gather to hear a quick presentation from the industries top Chief Creative Officers and Creative Directors. These Creative Shorts will be held throughout the day!
Steffany Carey Group Creative Director, Tribal Worldwide North America
Jarek Carethers Executive Creative Director, UWG
Terrence Morash Creative Director, Shutterstock
Steffany Carey
Jarek Carethers
10:30 AM
AI & Cognitive Computing Daily Debate: Will Rewards of AI Outweigh the Risks?
Target Media Network Stage @ PlayStation
As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Kick off the Cognitive & Machine Learning Track with a thoughtful debate on the risks and rewards of the technology set to transform our lives, for better or worse.
Peter Spande CRO, Business Insider
Patrick Albano CRO, AdTheorent
Jordan Bitterman CMO, IBM Watson Content & IoT Platform
Ophir Tanz CEO, GumGum
Rob Wilk Vice President, Head of North America Search Sales, Microsoft
Peter Spande
Patrick Albano
10:30 AM
Millennial Minded The Art of Activating Millennials
Shutterstock Stage @ Liberty
What do you stand for? Why is it important? How can you get others involved? These are the simple questions that brands should ask to inspire impactful positive changes. Articulating the answers through powerful, emotive storytelling can help shape a cultural narrative that inspires others to join in. Lead the charge with clarity and purpose and be on the side of what’s right. Enable millennials and Gen Z to use their ingenuity and connectivity to become part of the solution and you have a winning formula. How do you do that? We’ll ask our panelists how to speak the language of change.
Lydia Belanger Associate Editor, Entrepreneur.com
Aria Finger CEO, DoSomething.Org
Lydia Daly SVP, Social Media and Branded Content Strategy, Viacom
Chandra Stevens Global Dir., Cross Industry Digital Solutions, Microsoft
Liz Wessel Co-Founder & CEO, WayUp
Tamika Mallory Civil Rights Activist, Co-Founder, Women's March
Lydia Belanger
Aria Finger
10:30 AM
Agency Leadership & the Agency of the Future
4A's Centennial Stage @ B.B. King
Much is said about the "Agency of the Future," but what will be required of the people leading that change? In this panel, we’ll explore what clients will need from their agencies moving forward and, conversely, how agencies need to be leading their clients and their own organizations. We'll hear from the C-suite at those agencies leading change for their clients, as well as, marketer CMOs on what kinds of agency models, skill sets, and experience they'll need from their agency leaders in the future.
Allison Sabol Global Talent Director, Anomaly
Sean Reardon CEO, Zenith USA, Moxie, and MRY
Sarah Hofstetter CEO, 360i
Kevin Keith Chief Brand Officer, Orangetheory Fitness
Allison Sabol
Sean Reardon
10:30 AM
Leadership & Culture When Women Lead
Bing Stage
Microsoft's Kya Sainsbury-Carter sits down with Shelley Zalis, CEO of The Female Quotient and Creator of The Girls’ Lounge, to talk about female leadership and impact in today’s media and tech landscape.
Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge
Kya Sainsbury-Carter VP, Global Partner Service, Microsoft Advertising, Microsoft
Shelley Zalis
Kya Sainsbury-Carter
10:45 AM
Retake control of your mobile strategy!
Tech Xperience & Workshop Stage
While social media is vital for reaching huge audiences, the platform owners dictate the terms of business and leave brands fighting for attention amid a sea of other distractions. It's time to take control by creating your own branded platforms for engaging with consumers directly on a daily basis and tapping into that habitual behaviour that mobile does so well.

Come and see how Pugpig are working with Adventure to Fitness, a leading kids content brand, to help advertisers reach kids in a whole new way through mobile.
Jonny Kaldor Founder, Pugpig
Jonny Kaldor
11:00 AM
Cannabis Crossover: ​The World's Largest Untapped Consumer
Thomson Reuters
By 2025, Cannabis is set to be a $50B+ industry and there are currently more than 50,000 companies in North America alone. With mainstream consumers eclipsing stoner stereotypes, brand marketers now have opportunities to access these audiences through digital and physical channels. Hear from leaders in cannabis marketing and media as they discuss the mainstreaming of cannabis and the consumer cross-over, profile, and brand-safe methods to access them.
FROM STONER TO MAINSTREAM
Drake Sutton-Shearer Co-Founder, PRØHBTD Media
Chrystal Ortiz Operations Manager, True Humboldt
Cy Scott CEO, Headset
David Bell Professor of Marketing , Wharton Business School
Eric Eslao CEO, Défoncé Chocolatier
Circe Wallace President and Founder of North County Farms, owner of Hot Nife , North County Farms, Hot Nife
EXCLUSIVE PREMIERE
Advertising Week x PRØHBTD Media present a preview of their new cannabis brand building docu-series.
Drake Sutton-Shearer Co-Founder, PRØHBTD Media
THE PRØHBTD CONVERSATION
A fireside chat with Benji & Joel Madden of Good Charlotte on the mainstreaming of cannabis in culture.
Drake Sutton-Shearer Co-Founder, PRØHBTD Media
Joel and Benji Madden
CANNABIS 101: THE ABC’S OF THE NEXT TRILLION DOLLAR BUSINESS
This lively discussion will cover subjects ranging from the 6000-year history of cannabis as medicine and recreational drug to today's understanding of the many uses of the plant ranging from industrial hemp as miracle fiber to Cannabidiol (CBD) being used to treat seizures and epilepsy. If you've ever wondered the difference between Indica and Sativa, ingestibles vs. topicals, or vapes vs. dabs, this panel is for you. Learn the ABC's of marijuana from a diverse group of industry professionals, each blazing a new trail into the largest consumer growth market in the world today.
Jessica Seinfeld Author, Good+ Foundation
Jason Adler Founder, Gotham Green Partners
Josh Otten Co-Founder, PRØHBTD Media
Kate Denton CMO, MedMen
Pamela Hadfield Co-Founder, HelloMD
Robert Rosenheck Founder, Lord Jones
Drake Sutton-Shearer
Chrystal Ortiz
11:15 AM
Video: Connecting People, Reshaping Marketing
Playstation East
Since its inception, video has connected conversations and communities—but the way people are consuming it is fundamentally changing. Today, video represents about 50% of all mobile data traffic, and it will reach to 75% in the next three years. As marketers, we must evolve to capitalize on this shifting consumer behavior. Join Carolyn Everson, Vice President, Global Marketing Solutions at Facebook for a discussion on the complexity and opportunity of building engaging video content that’s tailored for the mobile viewer.
Carolyn Everson VP, Global Marketing Solutions, Facebook
Ben Lerer CEO, Group Nine Media
Suzy Deering Vice President and Chief Marketing Officer, eBay North America
Andrew Robertson President & CEO, BBDO Worldwide
Carolyn Everson
Ben Lerer
11:15 AM
AI & Cognitive Computing Machines are Getting More and More Creative: What Will that Mean for the Advertising Industry?
Target Media Network Stage @ PlayStation
While it’s true that machines don’t feel, they can already draw simple original pictures, compose music, and write copy with correct grammar and punctuation. AI understands the algorithm and rules of evoking emotions through messaging, but not the feelings. At the moment, Artificial Intelligence only has the equivalent of a couple of hundred brain neurons as compared to the 100-billion of our brains. We can teach it a lot of things, but conception, ideation, and context is all a vital human skill. Though it doesn’t seem that machines will be taking away creative marketing jobs anytime too soon, how can you utilize Artificial Intelligence to help develop the best campaigns? Where does AI come in when you’re personalizing advertising content?
Zach Seward SVP of Product and Executive Editor, Quartz
Nikos Acuna Managing Director of the Rocket Fuel Institute & Author of 'Mindshare', RocketFuel
Jarrod Dicker VP of Commercial Product and Innovation, Founder of RED, The Washington Post, RED
Ann Rubin VP, Branded Content & Global Creative, IBM
Evan Simeone SVP, Product Management, PubMatic
Zach Seward
Nikos Acuna
11:15 AM
Millennial Minded Think Millennial
Shutterstock Stage @ Liberty
Fans, brands, celebrities, and content creators once existed as distinct elements of culture. Now, these once separate groups are behaving like one another. What impact does this new dynamic have on the millennial experience? We will dive deep into millennial behavior in this shifting landscape: How they communicate. How they perceive fame. How they build trust. Through this discussion, the panel will explore how marketers can learn to successfully think like a millennial.
Maya Peterson Director, Culture and Creative insights , Viacom
Alexandra Tanguay Global Brand Director , Spotify
Rachel Bien SVP, Strategy, Blue 449 USA
Hannah Bronfman @HannahBronfman
Bridget Bogee Head of Social Media, Getty Images
Maya Peterson
Alexandra Tanguay
11:15 AM
Agency The Resistance Will be Advertised
4A's Centennial Stage @ B.B. King
More and more, consumers want brands to reflect their values and beliefs, rewarding those that do and ignoring those that don’t. This has radically changed the way brands behave. Instead of shying away from the progressive social issues of the day, brands large and small are trying to connect to the consumer through these issues, going as far as attaching themselves to the language and imagery of the resistance. But risks abound. How can they join a movement in an authentic way?
Afdhel Aziz Founder and Chief Purpose Officer, Conspiracy of Love
Jason Harris President/CEO, Mekanism
Carri Twigg Futurist, Former Obama Official & Host
Dena Wimette Sr. Global Innovation & Communications Manager, Ben & Jerry’s
Afdhel Aziz
Jason Harris
11:15 AM
Leadership & Culture View From the Top
Bing Stage
The modern definition of leadership continues to evolve in today’s industry landscape. Now, the best leaders are those who look at the big picture, those who balance monetization with vision and purpose, and those who work to win over the heads, hearts and minds of their workforce. The most beloved companies inspire employees to come aboard to be a part of something greater than the bottom line, and this sustainable leadership style pays a myriad of dividends. Hear insights from the top and steps that you can take to helm your company to continued success.
Betty Liu Anchor & Founder, Radiate, Inc.
Scott Howe President & CEO, Acxiom
Chris Macdonald President, McCann North America
Seth Rogin President & CEO, Nucleus Marketing Solutions
Peter Schube COO, Illumination Entertainment
Betty Liu
Scott Howe
11:30 AM
Raise your Identity IQ: Taking the Mystery out of Cross-Device Match Rates, Precision & Scale
Tech Xperience & Workshop Stage
When knowing your customer is key, there’s nothing more unsettling than not knowing whether the user you’re targeting is, in fact, the user you’re targeting. Offline-to-online match rates, cross-device identity precision, and scale are key metrics that marketers, agencies, and publishers depend on to create effective people-centric marketing and media experiences. Yet these key metrics are at best, produced by a mix of heavy computing power, reasonably good science, and a healthy dose of statistical artwork.
Chad Engelgau VP, Head of Global Identity Services, Acxiom
Ajit Thupil GTM Business Lead - Oracle ID Graph, Oracle Data Cloud
Jeff Smith CMO, LiveRamp
Chad Engelgau
Ajit Thupil
11:30 AM
NextGen: Conversations With Series: Session 1
NewGen Stage @ Lucille's
Join us for a special AW edition of the AD Club's very popular "Conversation With" Series where we provide direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, our very own influential Young Professionals, who will dive into hot topics, and then we will turn the tables and the executive will get a chance to ask what makes millennials tick today.
Dan Sorine Account Supervisor, Havas Life Metro
Dionna McPhatter Co-Founder & Managing Partner, BLKBOX
Dan Sorine
Dionna McPhatter
12:00 PM
AI & Cognitive Computing Transforming Marketing for the Digital Age
Target Media Network Stage @ PlayStation
Digital transformation is part of every industry and company, opening new opportunities for marketers to better understand and connect with consumers. Microsoft's Advertising CVP, Rik van der Kooi, and Publicis Media Global Practice Lead, Richard Hartell, will discuss how Data and AI will play a central role in advertising’s evolution.
Rik van der Kooi Corporate VP, Microsoft Advertising Sales, Microsoft
Richard Hartell Global Practice Lead, Business Transformation, Publicis Media
Rik van der Kooi
Richard Hartell
12:00 PM
Millennial Minded Creating Content for Millennials
Shutterstock Stage @ Liberty
With over $1 Trillion in purchasing power, hear from some of the millennial generations favorite creators of content and get insider tips for your brand strategy.
Shira Ovide Technology Columnist, Bloomberg Gadfly
Chris Ficarra , Viacom
Rafi Mamalian Global Director Content & Influencer Marketing, Undertone
Susan Panico SVP Strategic Solutions, Pandora
Shira Ovide
Chris Ficarra
12:00 PM
Agency Is the Agency of the Future Still an Agency?
4A's Centennial Stage @ B.B. King
Many hypotheses are out there: agencies will cease to exist, evolve, or take an entirely new form. But still the question remains unanswered. What does the future of the agency look like? Leading executives from holding companies and agency startups, as well as, the newcomers in the agency marketing services, will join in a discussion to address just that.
Jack Bamberger SVP, Global Partnerships, Oath
Jeannine Falcone Managing Director, Digital Marketing, Accenture Interactive
Kelly Mooney Co-Lead, IBM iX Studios North America
Stephanie Anderson CMO & Strategy Officer, AI Media Group
Andrew Bailey Partner & CEO North America, The & Partnership
Tim Castree Global CEO, WAVEMAKER
Jack Bamberger
Jeannine Falcone
12:00 PM
Leadership & Culture What the Glass Ceiling Gave us
Bing Stage
Women in advertising have faced an uphill battle for decades, and while things have gotten better, we’ve still got a long way to go. While it’s important to focus on the struggle, it’s equally important to recognize the impact of adversity and the women who have succeeded against the odds: the women in advertising who have been our bosses, our friends, and mentors. Join us for a discussion about the lessons we’ve learned from the women who made our careers possible and what's to come for the next generation.
Amy Vale VP, Marketing NA and APAC, Quantcast
Anna Bager Senior Vice President and General Manager, Mobile and Video, IAB
Farzana Nasser President, Women in Wireless
Karyn Rockwell CEO, FCB, NY
Stephanie Mitchko-Beale CTO & COO, Cross MediaWorks
Amy Vale
Anna Bager
12:00 PM
14th Annual Stars of Madison Avenue Awards Luncheon
Edison Ballroom
Join us for the opening luncheon to Advertising Week as the industry honors a select group of brands chosen by The AD Club's International ANDY Awards Jury for their dedication to making an impact on marketing, commerce, culture and social responsibility through brave and creative work. This year's honorees include P&G, Burger King, Kenzo, Klarna, SKII and Saltwater Brewery.

12:15 PM
The Future Of Marketing: Driving Growth in a Digital World
Playstation East
In a connected digital world, the power of marketers to identify and drive growth opportunities for companies large and small has never been greater. Join Keith Weed, recently announced by Forbes as the world’s most influential CMO, for a dive in to how he is guiding Unilever’s brands to success in the digital world. Delivering growth that is competitive, consistent, profitable, and responsible. By joining the digital dots and reimagining creativity across its 400+ brands, the world’s second largest advertiser is pioneering the future of marketing, building a growth model for success, in a world of changing consumer expectations and dynamic market trends.
Keith Weed Chief Marketing and Communications Officer, Unilever
Keith Weed
12:15 PM
Digital & Experiential: A Love Story
Tech Xperience & Workshop Stage
Internet connected escape rooms, scannable temporary tattoos, and augmented reality INSIDE of virtual reality (yes, that’s a thing). We’re steamrolling toward 2018 and the agency (as we know it) is undergoing continuous transformation, and must stay in sync with emerging technology now more than ever.

In this workshop, DJ Saul, CMO & Managing Director of ISL, will illustrate how digital and experiential marketing are converging like never before, and highlight what it means for your agency and your clients.
DJ Saul CMO & Managing Director, iStrategyLabs (ISL)
DJ Saul
12:45 PM
AI & Cognitive Computing New Marketing Reality: Convergence of Artificial Intelligence, Adtech & Martech
Target Media Network Stage @ PlayStation
Connect in context with every customer at the exact right moment in time. Design campaigns that get better, smarter, and more effective with every interaction. And save 40% on programmatic advertising costs. Interested? That is what IBM and Media Math accomplished by bringing together the best in Adtech, Martech and Artificial Intelligence capabilities into a seamless, powerful solution. Join us to learn how you can capitalize and drive your own incredible results now. This is marketing to the power of IBM.
Richard Hearn GM Global Head of Revenue Watson Customer Engagement, IBM
Joanna O'Connell CMO, Media Math
Richard Hearn
Joanna O'Connell
12:45 PM
Agency Advertising Needs A Rebrand
4A's Centennial Stage @ B.B. King
There’s a harsh perception that agencies are big, slow, expensive, and only know TV. How do we re-configure and position creative shops to be compatible with emerging companies that inherently don’t believe in or understand the business changing power of advertising?
Winston Binch Chief Digital Officer, Deutsch North America
Chloe Gottlieb EVP, Executive Creative Director, US, R/GA
Winston Binch
Chloe Gottlieb
12:45 PM
Leadership & Culture Female Pressures & Opportunities: A 360 view
Bing Stage
Like it or not, women make up half the world’s population. They are leaders, consumers, artists, friends, partners, politicians, and colleagues. There are undeniable gender battles to be fought, but the landscape is evolving and by 2028, 80% of all discretionary spend will lie in the hands of females. We hear from women who’ve succeeded in brushing gender inequality aside in their working lives. Whose businesses have powerful data driven insight into the future of female opportunity at home, at work, and as consumers.
Meabh Quoirin CEO & Co-Owner, Foresight Factory (Formerly Future Foundation)
Heidi Andersen Senior Director, Global Sales, Marketing Solutions, LinkedIn
Rebecca Mahony Chief Marketing Officer, Media iQ
Sarah Wood Co-Founder & Co-CEO, Unruly
Inga Stenta Senior Director, Training SBU, Reebok
Meabh Quoirin
Heidi Andersen
12:45 PM
Millennial Minded Not Your Parents' Branded Content
Shutterstock Stage @ Liberty
From your news feed to the TV screen, today’s best branded content is taking on many creative forms and engaging fans just like their favorite shows and content. But in today’s crowded media landscape, can brands plan for a marketing message to resonate at scale with a desired audience, particularly of the hard-to-reach millennial kind? Hear from experts at brands with passionate, young fan bases about how they’re moving the needle on branded content and distribution to help advertisers achieve true fan engagement.
Otto Bell Chief Creative Officer, Courageous
Keith Hernandez SVP of Brand Strategy & Sales, Bleacher Report
Jill King Senior Vice President, Marketing & Partnerships, Cartoon Network, Adult Swim & Boomerang
Jennifer Cohen Senior Vice President of Entertainment Content Partnerships, Turner Ignite
Kelly Liyakasa Sr Editor, AdExchanger
Hallie Johnston SVP of Client Services & Strategy, Brand Experiences, Refinery29
Otto Bell
Keith Hernandez
1:00 PM
FT² | 10 Practical Tips For Creating & Marketing Engaging Content
Tech Xperience & Workshop Stage
As a marketing strategist, you understand the power of content marketing. But as this becomes an increasingly dominant form of communication, how do you cut through the noise?

Join Lexi Jarman, Director of FT², the Financial Times Content Studio, as she talks you through the FT's top 10 tips for creating engaging content, along with marketing tactics that ensure reach and amplification.
Lexi Jarman Director, FT², Financial Times
Lexi Jarman
1:15 PM
The Same? But Different! How Content & Technology Are Transforming Business In China
Playstation East
In China, the second largest economy in the world, mainstream consumers are spending more on high quality goods and experiences. They are less price sensitive and place more value on the emotional satisfaction they get from a product or service they pay for. It is estimated that by 2020, at least half of Chinese middle class will become new mainstream consumers, so brands must learn how to communicate with them.

Born with social as its DNA, Tencent is using technology and content to connect everything. Given that monthly active users on Tencent account for nearly 1/8 of the world’s total population, Steven Chang will share observations and insight behind Tencent’s huge user base as well as its product and IP ecosystem.
Betty Liu Anchor & Founder, Radiate, Inc.
Steven Chang Corporate Vice President , Tencent
Luis Di Como EVP Global Media, Unilever
Nigel Morris Chief Strategy and Innovation Officer, Dentsu Aegis Network
Rob Norman Chief Digital Officer, Group M
Steven Chang
1:15 PM
The Not Fake News Political Advertising Roundtable
Thomson Reuters
The American political landscape has been turned inside out, and the media and ad industry is at the core of this change. The convergence of data, voter targeting, propaganda, social media, and vast pools of money have brought us to the precipice of a new and unpredictable political future. A basket of adorables; a politician, campaign expert, political ad guru, and pundit, will joust in a feisty panel.
Andrew Capone SVP, Marketing & Business Development, NCC Media
Kerin O'Connor Chief Executive, The Week
Dan Colarusso Executive Editor, Reuters Digital , Reuters
Jeff Daker Managing Director, Audience Solutions, POLITICO
Brent McGoldrick Chief Executive Officer, Deep Root Analytics
Timothy Kay Vice President, Political Strategy, NCC Media
Jon O'Donnell MD Commercial, ESI Media
Jefrey Pollock Founding Partner and President, Global Strategy Group
Andrew Capone
Kerin O'Connor
1:30 PM
Millennial Minded Brands: The New Icons of Culture
Shutterstock Stage @ Liberty
Many of today’s leading global brands started out by carving out their niche within a specific subculture -- whether they be basketball fans, hip-hop aficionados, beach goers. Today these brands stand atop their competitors even as they’ve evolved and become mainstream. But just how did they manage to grow while still maintaining their authenticity? How do brands drive generational and cultural relevance as they evolve? Hear from agency execs, marketers, and youth insights experts.
Rick Eiserman CEO, Engine Group
Declan Bond Schweitzer Brand Strategist, Headspace
Amanda Fraga VP, Strategy & Insights-Media & Sponsorship, Live Nation
Sadie Daryan Senior Social Media Manager, eBay
Melanie Shreffler Senior Insights Director, Cassandra
Rick Eiserman
Declan Bond Schweitzer
1:30 PM
Leadership & Culture The Truth About Gender Bias in Ads in 2017
Bing Stage
In June, the Geena Davis Institute on Gender in Media and J. Walter Thompson unveiled groundbreaking research examining gender representation in advertising from ten years of Cannes Lions winners and shortlists.
Debra Bass President, Global Marketing Services , Johnson & Johnson Consumer Companies
Lynn Power CEO, J. Walter Thompson New York
Madeline Di Nonno CEO, Geena Davis Institute on Gender in Media
Jeffrey Rothman Vice President, Marketing Strategy & Innovation , Danone
Karen Adam Beauty and Fashion Industry Consultant
Debra Bass
Lynn Power
1:30 PM
Agency The Untold Stories of Starting an Agency: A How-to Guide
4A's Centennial Stage @ B.B. King
Three years after becoming creative partners at Saatchi London and months after taking Saatchi New York to Cannes Advertising Agency of the Year, Jan Jacobs and Leo Premutico started their own agency. The pair will share their trial-by-fire blueprint for surviving a recession, becoming AOR for the world’s most influential brands and, most importantly, maintaining their friendship along the way.
Jan Jacobs Co-Founder, Johannes Leonardo
Leo Premutico Co-Founder, Johannes Leonardo
Emily Wilcox Head of Account Management , Johannes Leonardo
Jan Jacobs
Leo Premutico
1:30 PM
AI & Cognitive Computing Does technology have a heart? Why AI needs EQ
Target Media Network Stage @ PlayStation
With the growth in automation and AI, tech has become more advanced and even better at helping marketers build their brands. But one critical piece is missing. Tech can do the who, what, where and when of advertising, but not the why—perhaps the most important part of whether a campaign is successful. So how do brands adapt and find the right path forward? Savvy marketers must bring a new lens and skill set to the machines in order to unlock the true power of technology and data for their campaigns.
John DeVine CRO, Oath
Karthik Viswanath Director, Search Marketing, Macy's
Yin Rani VP Integrated Marketing, Campbell Soup Company
Joshua Lowcock Chief Digital Officer, US, Universal McCann
Regina Sommese Sr. Media Director, Media Strategy & Analytics, Discovery Communications
John DeVine
Karthik Viswanath
1:45 PM
How To "Profit On Purpose"
NewGen Stage @ Lucille's
While it’s no secret that purpose has become a key ingredient for a strong, sustainable brand and organizational culture, many of the core elements that are key to success often get lost. In this extended workshop, discover how purpose is fueling commerce, learn key consumer and marketplace trends driving this economic shift, master the 5 core principles effectively profiting on purpose, and complete an assessment to determine opportunities for your business and personal growth.
Jessica Joines CEO , Consciousness Economy
Jessica Joines
1:45 PM
Together-ish: How the American Family Connects Through Content
Tech Xperience & Workshop Stage
Disney|ABC understands that the 21st Century American Family is no longer one-size fits all, which impacts how networks and advertisers effectively reach and speak to key audiences. In this insights report, Disney|ABC expands the definition of family, unearthing the differences in video viewing habits and brand affinities among all types of family structures including nuclear, couple-only households, boomerang families, individuals living solo, and more.
Cindy Davis Executive Vice President, Consumer Experience, Disney|ABC
Pamela Marsh Managing Director, Primary Research and Insights, Omnicom Media Group
Cindy Davis
Pamela Marsh
2:15 PM
Winning With Sir Martin Sorrell & Ken Auletta
Playstation East
WPP Chief Executive, Sir Martin Sorrell, sits down with best-selling author and long-time New Yorker columnist, Ken Auletta, for a no holds barred conversation.
Ken Auletta Columnist, The New Yorker
Sir Martin Sorrell Chief Executive, S4 CAPITAL
Ken Auletta
Sir Martin Sorrell
2:15 PM
AI & Cognitive Computing Man vs. Machine: Media Planning in an AI-fueled World
Target Media Network Stage @ PlayStation
Will yesterday’s media planning tools work in tomorrow’s advertising landscape? Advances in Artificial Intelligence (AI) and machine learning are fueling fast-paced changes in programmatic to deliver custom-tailored, dynamically served ads to each consumer. This session explores how media planning will change in this new age of real-time, dynamic marketing.
Kelly Liyakasa Sr Editor, AdExchanger
Erin Rech , Initiative
Paul Silver Chief Operating Officer, Media iQ
Rick Watrall Chief Analytics Officer, Horizon Media
B. Bonin Bough Marketing Mogul & Host, Cleveland Hustles
Kelly Liyakasa
Erin Rech
2:15 PM
Millennial Minded Liberating The Creative Voice
Shutterstock Stage @ Liberty
Influencer Marketing was once just a numbers game, focussing on likes and followers. But there is a new wave of influencers; from foodies to designers, fashionistas to travellers and animators to adrenaline junkies. You get the drift. Learn how brands are unlocking their creative voice by collaborating with this community of creators.
Chloe Gottlieb EVP, Executive Creative Director, US, R/GA
Neil Waller Co-Founder & CEO, Whalar
Neil Waller
2:15 PM
Startup Summit
Nasdaq MarketSite
VCs, entrepreneurs and the marketing community come together for a half day of education, innovation and more.

STARTUP SUMMIT: OPENING KEYNOTE
Hear the insider story of one founder's highs and lows in the startup world.

A WINNING PITCH
Discover the ins and outs of pitching with a panel of VCs and successful startup founders.

THE BEST IN SHOW COMPETITION
Come see what’s next! Carefully curated startup finalists from our global competition will pitch live to our expert panel of judges. Featuring keynote speakers, industry experts in AI & Data, Adtech/Martech, and Experiential (AR & VR/OOH).

NETWORKING COCKTAILS
Enjoy drinks and meet entrepreneurs, investors & brand leaders at AW Connects.
Ben Tatta 605, Co-Founder and President
Fred Schonenberg Founder and CEO, VentureFuel
Sean Howell President & Co-founder, Hornet
Jim Anderson CEO, SocialFlow
Lin Dai Co-Founder & CEO, Hooch
Sarah Fay Managing Director, Glasswing VC
Jeff Weinstein Principal, FJ Labs
Ben Tatta
2:15 PM
Agency The Changing Technology-Brand-Agency Relationship: Disruption Ahead
4A's Centennial Stage @ B.B. King
Agencies are undergoing massive change. New technology has made it clear that media buying and campaign optimization are commodities; ones better handled by machines that can adjust by-the-second. A new crop of ad tech is the great enabler of this, but it’s not rendering agencies extinct - it’s just catapulting them into a new role. This panel will help brands gain an understanding of what technology enables them to do on their own and where they can gain the most value from agency relationships.
Alexandra Bruell Reporter, Wall Street Journal
David Cohen President, North America, Magna
Mark Douglas CEO, SteelHouse
Ross Levinsohn Advisor, Guggenheim Digital Media
Sean Lyons President US, R/GA
Alexandra Bruell
David Cohen
2:15 PM
Leadership & Culture A Business Case for Motherf*ckin Optimism
Bing Stage
There’s plenty to be cynical and jaded about in business, and even more so in the world within the last year. Whether it’s believing in the “End of the World” and/or the “End of Advertising,” science has shown that when negativity creeps in, it stunts innovation and ultimately kills great ideas from the start.
Glenn Cole Founder, Creative Co-Chair, 72andSunny
Ben Goldhirsh CEO, GOOD Worldwide + Upworthy
Gabriele Oettingen Professor of Psychology, NYU
Liz Mascolo Business Unit Director, General Mills
Glenn Cole
Ben Goldhirsh
2:30 PM
Tomorrow’s Tech Today: How AI is Already Transforming our Lives
Tech Xperience & Workshop Stage
Artificial Intelligence (AI) isn’t a fad or future vision. It is real and organizations of every size are using it right now to solve their biggest challenges. Experts in every profession are working with new, AI-enabled systems to make the world a better place. To make it safer. Cleaner. And even help find a cure for cancer. Join this session to demystify how AI is applied to industry solutions– from marketing to supply chain to commerce.
Michael Bordash Distinguished Engineer, Watson Customer Engagement, Incubator, IBM
John Bloys Watson Customer Engagement - Innovation, IBM
Michael Bordash
John Bloys
3:00 PM
Agency Yes, You Should Start That New Agency You’ve Always Dreamed of, BUT...
4A's Centennial Stage @ B.B. King
“Yes, you should start that new agency you’ve always dreamed of… But, should it be an advertising agency?”

According to a IPG Mediabrands Magna report, in 2016, US ad sales grew nearly 7% to $180 billion, its strongest growth in 12 years. It's a great time to follow your dream and start your own advertising agency, right? Maybe… This session will examine the changing agency and advertising landscape and consider questions such as whether or not you should start an agency, and if so, what type should it be.
Lisa Clunie Co-Founder, CEO, Joan Creative
Jason Harris President/CEO, Mekanism
Dave Luhr President, Wieden+Kennedy
Ronald Urbach Chairman, Davis & Gilbert LLP
Myles Peacock CEO, CreativeDrive
Lisa Clunie
3:00 PM
Leadership & Culture The Female Lead
Bing Stage
Hear from women across industries who have climbed the ranks and remained steady at the top. What qualities make them stand out? How do they enhance company culture? And why does female leadership make the difference in corporate success?
Michelle Castillo Digital Media Reporter, CNBC
Edwina Dunn CEO, Starcount
Jia Hyun Head of North America, Marketing Solutions, LinkedIn
Sheila Nevins President, HBO Documentary Films, HBO
Cindy Whitehead , The Pink Ceiling
Michelle Castillo
Edwina Dunn
3:00 PM
Millennial Minded We Must be Able to do Better than This. Making Better Ads for Mobile
Shutterstock Stage @ Liberty
Despite the rapid flow of advertising dollars to digital, and in particular to mobile, TV will continue to hold on to brand awareness budgets and cachet unless advertisers, agencies and media owners tackle some home truths. Better ads are the key to unlocking mobile’s creative potential and taking up to $20 billion in digital brand advertising dollars. Creative, influencer talent, and targeted distribution are the key.
Steve Ellis CEO, WHOSAY
Natalie Monbiot SVP Futures , Starcom
Ian Schafer Chief Experience Officer, Engine USA
Brian Wong CEO/Founder, Kiip
Russ Freyman Head of Partnerships, Google
Steve Ellis
Natalie Monbiot
3:00 PM
IS YOUR BRAND PREPARED FOR A HIP-HOP FUTURE?
Thomson Reuters
Be ready for the new commercial reality.

Hip-hop is now the most popular genre for the first time since Nielsen started measuring music consumption in the United States. As the genre continues to grow, it becomes increasingly important to have an open dialogue with brands about the ever-evolving culture of hip-hop.

This panel, presented by Universal Music Group & Brands and Mass Appeal, will discuss the evolution of the genre, its historic relationship with brands and ways to forge a path to future success.
Andre Torres VP, Urban Music , UMG/UME
Sacha Jenkins CCO, Mass Appeal
Shana Berry Experiential Manager Music & Entertainment , Anheuser-Busch InBev
Ethiopia Habtemariam President , Motown Records
Tuma Basa Global Head of Hip-Hop, Spotify
Andre Torres
Sacha Jenkins
3:00 PM
How Machine Learning Drives Human Learning
Target Media Network Stage @ PlayStation
While everyone talks about “data-driven marketing”, marketers have yet to see the full promise of data-driven creative. So what’s the current state of AI-driven creativity from the lens of the marketer? In what ways are brands maximizing the wealth of data they have? What are the opportunities and challenges for marketers to truly leverage the power of machine learning to drive human learning?
Carla Serrano Chief Strategy Officer, Publicis Groupe & CEO, Publicis New York, Publicis NY
Steven Wolfe Pereira Senior Vice President, Chief Marketing and Communications Officer, Quantcast
Carla Serrano
Steven Wolfe Pereira
3:15 PM
Self-Disrupt: Creating the next Agency Model
Playstation East
Management consultants, in-house agencies, owned media platforms - the list of powerful disruptions deconstructing the advertising industry is long. To shift from being the disrupted to the disruptor, agencies must completely reimagine their model around delivering innovation to clients.

Join R/GA executives as they unpack how R/GA solved this challenge by disrupting itself and creating a new model that combined the strategic insights of innovation consulting, the technology skills to implement and build the solutions you recommend, and the creative skill to meaningfully engage with people.
Barry Wacksman EVP, Global Chief Strategy Officer, R/GA
Nick Law Global CCO, R/GA
Saneel Radia SVP, Global Head of Consulting, R/GA
Barry Wacksman
Nick Law
3:15 PM
Autonomous Vehicles – Driving The Future of Advertising
Tech Xperience & Workshop Stage
In a new location-based advertising ecosystem, the conversation is rapidly changing. Between autonomous vehicles, geospacial data sets, and real-time analytics, how advertisers respond will drastically shape their trajectory.
Joseph Heyer Executive Director, Global Head of Business Development , Ford Motor Company
James Price Chief Product Officer, OUTFRONT Media
Kevin Foreman General Manager, GeoAnalytics/Big Data, INRIX
Monica Ho CMO, GroundTruth | formerly xAd
Andrew Sriubas Chief Commerical Officer, OUTFRONT Media
Joseph Heyer
James Price
3:45 PM
AI & Cognitive Computing Who Will Survive The ‘Winter’ of Adtech Consolidation?
Target Media Network Stage @ PlayStation
During the first 3 months of 2017, adtech and martech merger and acquisition deals reached record levels, with 115 completed. Although all this activity has been described by some as the “Ad Tech Armageddon,” many industry experts see a much rosier future for this space. Join experts from major ad tech and media companies that have lived through mergers, acquisitions and IPOs in the ever-shifting landscape of digital media and advertising as they tackle whether 'Winter is coming' for adtech.
Tim Cadogan CEO, OpenX
Mark Grether CEO, Sizmek
Zach Rogers Executive Editor, AdExchanger
Rob Perdue COO, The Trade Desk
Tim Cadogan
Mark Grether
3:45 PM
Millennial Minded #Sponsored
Shutterstock Stage @ Liberty
Dirty word or new normal? Here's how to be successful, creative, and remain authentic while working within the guidelines of the FTC. DBA’s panel will shed light on the do’s, don'ts, and grey areas of #sponsored content from multiple point of views. Ellie Altshuler, DBA’s lead council, who specializes in influencer contracts, will discuss game-changing rulings and and how the lines of influencers and celebrities are more blurred than ever. A brand that has shifted traditional marketing and advertising budgets to influencer partnerships will discuss their stance on transparency and best practices. Hear from a high profile influencer on how the updated FTC requirements have changed how they disclose paid partnerships.
Reesa Lake SVP and Partner, Digital Brand Architects
Ellie Altshuler Attorney, Nixon Peabody
Melissa Davis EVP, ShopStyle
Mary Orton Co-Founder of mobile style app Trove and Fashion Influencer behind Memorandum, Trove & Memorandum
Kim Waite VP Global Communications, Laura Mercier
Reesa Lake
Ellie Altshuler
3:45 PM
Agency Joan Creative Presents: Jaime Robinson in Conversation with Rock Icon, Joan Jett
4A's Centennial Stage @ B.B. King
Joan is a creative agency with a unique approach that’s evident in everything that they do, from their unorthodox business model to the agency’s name, which is inspired by the Joans in history that have changed the world around them.

One of these Joans is rock legend Joan Jett: singer, songwriter, producer, and the first female artist to own her own record label, Blackheart Records. Join Jaime Robinson and Joan Jett as they discuss forging your own path with courage, conviction, and a rebellious spirit.
Katie Kempner Creator & Host, Perspectives
Jaime Robinson Chief Creative Officer, Joan Creative
Joan Jett Musician, Songwriter and Principal, Blackheart Records Group
Katie Kempner
Jaime Robinson
3:45 PM
Leadership & Culture The Evolution Of The Talent Landscape
Bing Stage
Talent drives every aspect of the business and fuels success, from creative & marketing, to content creation, to how digital video has re- shaped discovery, development and delivery of influence for brands. Leading luminaries from across the ecosystem put a stake in the ground on all-things-talent related.
Marie Claire Barker Chief Talent Officer, MEC Global
Sean Cunningham President & CEO, VAB
Marla Kaplowitz CEO, 4A's
Matt Miller President & CEO, AICP
Bob Liodice CEO, ANA
David White National Executive Director, SAG-AFTRA
Marie Claire Barker
Sean Cunningham
4:00 PM
Hacking Programmatic: Technical Tips for Improving Yield & Performance Today
Tech Xperience & Workshop Stage
Programmatic promised to simplify both ad operations and yield management, but to get the maximum benefits, publishers need to employ a little wizardry. Come ready to hear specific actionable tips from our panel of programmatic pros, who will share tales from the trenches on common problems related to ad tech configuration, site performance road bumps and reliable analytics. Geared for hands-on digital ad teams, these in-the-weeds suggestions are guaranteed to improve your programmatic operation within days.
Joseph Galarneau VP of Product, OpenX
Ian Carrico Senior Performance Engineer , Vox Media
Bram Woolcott Solutions Architect Lead, OpenX
Scott Mulqueen VP of Programmatic Strategy and Operations, Time Inc.
Lauren Silbert Director of Programmatic Strategy, Dotdash
Joseph Galarneau
Ian Carrico
4:00 PM
UCB Art of the Pitch: Dentsu Aegis Network
NewGen Stage @ Lucille's
Despite the many changes ad agencies are facing, the art of the pitch has remained ever-relevant. And the pressurized fever pitch pace demands high performance. UCB's cutting-edge comedy and teaching improvisation comes to the Advertising Week stage, presented by Media iQ. With a customized approach blending comedy fundamentals that double as professional skills, a competitive advantage is sure to be gained.

By Invitation Only.
4:00 PM
Advertising in China: New frontiers for Creativity and Innovation
Thomson Reuters
Technology has transformed advertising. In China, powerful social networks and an explosion of digital content are enabling brands deliver memorable experiences and engage consumers in new ways.

Join Tencent to explore how technology will drive the next phase of advertising and discover how China’s leading social network and Internet platform is delivering the insights, tools and creative applications need to be successful in this market.
B. Bonin Bough Marketing Mogul & Host, Cleveland Hustles
Steven Chang Corporate Vice President , Tencent
Benny Ho Senior Director, Tencent International Business Group
Jon Mansell VP, Marketplace Innovation, Magna Global
Jackie Ramsey GM, Revenue and Client Partnerships, AdAge
Peter Schube COO, Illumination Entertainment
Minyi Zhang Deputy General Manager, Tencent Social Ads, Tencent
B. Bonin Bough
4:15 PM
How to Unleash the Innovators in Your Company: Presented by Undertone
Playstation East
Jim Stengel, former global marketing officer for Procter & Gamble, and author of Unleashing the Innovators: "How Mature Companies Find New Life With Startups" (released September 5), shares what he has learned in his three-year quest to better understand how startups can ignite change in legacy companies. In this session, Stengel will illustrate how established companies can increase their speed, spark innovation, and learn from failures by partnering with startups.
Jim Stengel President & CEO, The Jim Stengel Company
Jim Stengel
4:20 PM
Millennial Minded Baring it All: The Art of Social Influence
Shutterstock Stage @ Liberty
There is no turning back!

Today, brands know that to connect with people on a deep and transformative level, they must embrace the power of social media. 

But what does that really mean? What will make consumers care? And how does a personal brand or company stay true to the spontaneous and brutally honest culture of social while also being authentic?  

This conversation takes a deep, anthropological look at the untamed and intrusive human space that is social media, and discusses how earned-influencers can take the plunge to bond with their followers in a truly reciprocal experience. We will explore how agency leads can harness the power of these voices in a orchestrated ecosystem to harness the power of intelligent-marketing for brands with social drivers.
Donnetta Campbell Founder TheSocialArchitects & SocialBluePrint Systems
Abigail Posner Head of Strategic Planning, Agency Development, Google
Donnetta Campbell
Abigail Posner
4:30 PM
AI & Cognitive Computing Second Self: How E-me Is Influencing Preference
Target Media Network Stage @ PlayStation
We’re no longer asking if people will use AI, but rather how it affects their decisions today and how much control consumers and shoppers will turn over to AI in the future. Drawing on industry learnings as well as an anticipated research study of over 3,500 respondents, this panel will illuminate what brands, retailers and marketers need to know regarding AI’s influence on the commerce landscape and to what degree people will allow AI to become part of everyday shopping decisions in the future.
Craig Elston EVP & Global Head of Insight & Strategy, The Integer Group
Jeff Patton GM Connected Home Products, GE Lighting
Laurent Desegur VP of Customer Experience, Engineering, Walmart Labs
Purna Virji Senior Manager, Global Engagement, Microsoft
Martin Swant Technology Staff Writer, ADWEEK
Craig Elston
Jeff Patton
4:30 PM
Agency Agency of the Future: Becoming the CMO’s Secret Weapon
4A's Centennial Stage @ B.B. King
The role of the modern CMO is dynamic and complex. However, despite the lack of consistent responsibilities and expectations, one truth reigns: to deliver business value and secure their seats in the C-suite, CMOs must find a trusted partner that can creatively support any and all of their unique objectives. A mix of agency and brand leaders will discuss how ad agencies can address the critical need to diversify their offerings and carefully build agencies designed to support the dynamic role of the modern CMO.
Frances L. Webster Chief Operating Officer, Walrus
Michael Fanuele Former Chief Creative Officer, General Mills
Jennifer Halloran Head of Brand, Advertising and Community Responsibility, MassMutual Financial
Mike Ridley Global Director, Marketing and New Business, The Community
Lindsey Slaby Founder, Sunday Dinner
Yuyu Chen Reporter, Digiday
Frances L. Webster
Michael Fanuele
4:30 PM
Leadership & Culture Fast Company Founders
Bing Stage
While female-founded companies continue to thrive, the number of female founders is slow to rise. Hear from women creators on what it takes, what factors go into making female-founded organizations more successful - and how to channel that leadership and working style no matter where you go in your career.
Kate Davis Senior Editor, Fast Company
Allison Arden Author, Founder, Soul & Co
Katherine Power Co-Founder & CEO, Clique Media Group
Susan Lyne President​ ​&​ ​Founding​ ​Partner, BBG Ventures
Shenan Reed President, MEC Global
Tiffany R. Warren SVP & Chief Diversity Officer, Omnicom Group
Kate Davis
Allison Arden
5:00 PM
Millennial Minded The Future of Retail is Social
Shutterstock Stage @ Liberty
Digital first brands are at the forefront of the new retail landscape. This panel will take a deep dive into the relationship between brand, influencer and retailer and how the new guard is changing the conversation. In 2017 DBP (Digital Brand Products) will launch 15 brands spanning apparel, food, and lifestyle. Daniel Landver, CEO of DBP, will speak to the successes and challenges of building influencers brands in a traditional world. On the heels of two sold out collections with fitness brand Bandier, power influencer Arielle Charnas, of Something Navy, is set to launch her first fully branded product line at retail this September. Brand will discuss their strategy for working with influencers at scale and how they’ve developed a 360 degree program around some of the most influential digital stars in the space.
Arielle Charnas Designer and Lifestyle influencer behind Something Navy, @Somethingnavy
Daniel Landver CEO, Digital Brand Products
Nicolette Mason Multi-talented Designer, Writer, and Influencer, @premme.us
Courtney Wartman SVP of Marketing, Clique Media
Arielle Charnas
Daniel Landver
5:15 PM
CEO Action for Diversity & Inclusion
Playstation East
With heightened tensions around issues such as race, gender, age, identity, and sexuality, corporate leaders are stepping up and taking action. The CEO Action for Diversity & Inclusion began as an idea to change the way leaders addressed race and has quickly grown into the largest business commitment to advance diversity and inclusion in the workplace. Hear from a panel of CEOs that are members of the coalition committed to creating welcoming and respectful working environments, and uncover tangible actions for you and your organization to take to make a difference.
Ellen McGirt ‎Senior Editor, Fortune
Keith Cartwright ECD, Saturday Morning
Heather J. Brunner Chairwoman of the Board and Chief Executive Officer, WP Engine
Clifford Hudson CEO, Sonic
Scott Kauffman Chairman & CEO, MDC Partners
Michael Roth Chairman & CEO, Interpublic Group
John Rogers Chairman, CEO & Chief Investment Officer, Ariel Fund
Ellen McGirt
Keith Cartwright
5:15 PM
Agency Creativity to the Power of Consulting
4A's Centennial Stage @ B.B. King
The role of the CMO is changing. There’s growing pressure to deliver market insights and use technology to act more quickly, and increasing expectations for agency partners to drive meaningful results – making creativity more important than ever in this evolving landscape. This panel of CMOs and agency marketers will explore a powerful new agency model where data meets creativity.
Lindsay Stein Reporter, Advertising Age
André Alguero Managing Director, Deloitte Digital
Barbara Goose CMO, John Hancock
Evan Slater Executive Creative Director, Heat
Lindsay Stein
André Alguero
5:15 PM
Leadership & Culture The Digital Transformation of Brands
Bing Stage
Join Adweek and Accenture Interactive for a panel discussion that will surface thought leadership on the most important macro trends transforming brand marketing and provide recent examples of modern marketing activations to help bring the definition of digital transformation to life.
Olof Schybergson CEO, FJORD
Connie Fontaine SVP, Dealer and OEM Relations, FordDirect
Anna Griffin SVP, Corporate Marketing, CA Technologies
Susan Bidel Senior Analyst, Forrester Research
James Cooper Editorial Director, Adweek
Olof Schybergson
Connie Fontaine
5:30 PM
Millennial Minded The Rise of Celebrity Influencers for Subscription & E-Commerce Marketing
Shutterstock Stage @ Liberty
CEG's panel will explore the value of celebrity influencer marketing for small businesses, subscription boxes and services and e-commerce. Three brand representatives will share their tried and true success stories about how influencer marketing has benefited their overall business strategy and has become a staple in all company endeavors.
Ashley Iaconetti Reality TV Personality
Caitlin McLarnon Growth Marketing, HelloFresh
Jolie Jankowitz Director of Influencer Marketing, FabFitFun
Paul Desisto Senior Talent Agent, Central Entertianment Group
Ashley Iaconetti
Caitlin McLarnon
5:30 PM
AW Connects
Tech Xperience & Workshop Stage
Come have a drink and network with fellow Delegates from all over the world while exploring Advertising Week’s all-new Tech Experience at our nightly connects.

Open to all Delegates.
6:30 PM
Opening Gala
Radio City Music Hall
The VIP event of The Week at the Showplace of the Nation, iconic Radio City Music Hall.
7:30 PM
MUSIC IS UNIVERSAL HIP-HOP SHOWCASE
Irving Plaza
Advertising Week’s kick-off concert, presented by Universal Music Group & Brands and Mass Appeal, will feature performances by Pusha T, Dave East, Ski Mask The Slump God and Mick.
9:00 AM
THE GIRLS’ LOUNGE
Radio City Room at Bing!
The Girls’ Lounge, powered by The Female Quotient, creates experiential pop-ups at global conferences, corporations and college campuses where women connect, collaborate and activate change together. The destination-turned-movement has become the largest community of business women rising up to transform workplace culture. If we could have done it alone, we would have by now. There’s power in the pack.
Liz Gray , The Equation, The Female Quotient (Moderator)
Laura Molen EVP, NBCUniversal Lifestyle and Hispanic Ad Sales , NBCUniversal
Stacey Warwick SVP, General Manager, Intersport
Marisa L. Russell EVP Sales & Marketing, CafeMedia (Moderator)
Carrie Seifer Vice President and Chief Revenue Officer, IBM Watson Content & IoT Platform
Lynn Lewis President East Coast & Global CMO, Universal McCann Worldwide
Michelle Wright VP, Sales, NBCUniversal
Sylvie Schnaier Director of Global Partnerships, Johnson & Johnson
Sarah Baehr EVP, Managing Partner, Digital Investment,, Horizon Media
Kathy Francis Chair and President, Women in Sports and Events
Stephanie Lawrence VP, Velocity Product Group, Viacom
Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge
Collette Divitto CEO, Colletey's Cookies
Rosemary Alfredo
Blake Ashley Divitto
Liz Heller General Partner, menBrain Ventures
Leslie Zane President & CEO, The Center for Emotional Marketing
Lynne Haaland Co-Founder & CEO, VITY.co
Ritu Trivedi VP, Packaging Strategy and Solutions, AOL
Maryann Zuarino Global Agency Partner, Snap, Inc.
Danielle Lee Global Head of Partner Solutions, Spotify
Priscilla Renea Songwriter & Artist
Karen Strauss Partner, Chief Strategy and Creativity Officer, Ketchum
Liz Gray
Laura Molen
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New York, NY 10005
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