In this session...
The role of the modern CMO is dynamic and complex. However, despite the lack of consistent responsibilities and expectations, one truth reigns: to deliver business value and secure their seats in the C-suite, CMOs must find a trusted partner that can creatively support any and all of their unique objectives. A mix of agency and brand leaders will discuss how ad agencies can address the critical need to diversify their offerings and carefully build agencies designed to support the dynamic role of the modern CMO.
