Events: New York 2017 | Calendar / Advertising Week

8:30 ^AM

Impact Impact Promise Pitch Breakfast

Bing Stage

The D&AD Impact Promise finalists will pitch before a jury of VCs, brand, and agency leaders for project support.

Finalists to be announced.

Aline Santos Farhat SVP, Global Marketing, Unilever

Jason Harris President/CEO, Mekanism

Bill Tai Venture Capitalist

Aline Santos Farhat

Jason Harris

8:30 ^AM

Mar Tech R/GA Marketing Tech Venture Studio Demo Breakfast

Target Media Network Stage @ PlayStation

The R/GA Marketing Tech Venture Studio in partnership with IPG and Snap, Inc is a startup development program focused on companies that are leveraging technology to improve the creation and delivery of mobile advertising. The 2017 cohort reflects a broad spectrum of innovation, featuring eight startups who are creating products and services across content marketplaces, data and analytics, conversational platforms, and more.

The four-month program culminates in this breakfast event, where you will hear from our program partners and selected startups in a series of brief presentations, followed by a networking reception where the audience can meet and greet the founders.

Aneri Shah Co-Founder, Sightworthy

Arte Merritt CEO/Co-Founder, Dashbot

Ben Hookway Founder and CEO, Relative Insight

Elias Guerra Founder and CEO, Popwallet

Jacques Kotze Co-Founder, Adludio

James McDermott CEO/Co-Founder, Lytics

Lucas Loeffler CEO & Founder, Quickfram

Neil Waller Co-Founder, Whaler

Stephen Plumlee Global COO, R/GA; Managing Partner, R/GA Ventures, R/GA

Aneri Shah

Arte Merritt

9:15 ^AM

Town Hall Series: Creativity + Collaboration: New Ways of Working In a Mobile World

Playstation East

Join Facebook’s Global Creative Director, Andrew Keller, R/GA’s Chloe Gottlieb, BBDO's Tara DeVeaux and DDB's Ari Weiss for a discussion on the rising importance of creativity. The new age of collaboration. And what mobile content really means in a consumer controlled world.

Andrew Keller Global Creative Director, Facebook Creative Shop

Chloe Gottlieb EVP, Executive Creative Director, US, R/GA

Tara DeVeaux Chief Marketing Officer, BBDO New York

Ari Weiss Chief Creative Officer, North America, DDB

Andrew Keller

Chloe Gottlieb

9:45 ^AM

Retail Innovation Reaching and Keeping Customers in the New Retail Era

Nasdaq MarketSite

Retail is evolving. The new retail era includes a more cost savvy consumer with higher expectations and a larger pool of industry-interrupting brands. These changes, while challenging, also present big opportunities for the retailers who know how to leverage the right channels and technology to reach and keep customers.

Dani Cushion CMO, Cardlytics

Stephanie Horbaczewski CEO, StyleHaul

Priscilla Valls Vice President, Vertical Sales, Pandora

Maureen Sarewitz CRM/Retention & Engagement, Rover.com

Dani Cushion

Stephanie Horbaczewski

9:45 ^AM

Agency From Crisis to Catalyst: Empowering a Culture of Deliberate Diversity

4A's Centennial Stage @ B.B. King

In 2016, Campbell Ewald found itself in the midst of a crisis that sparked an industry conversation: just how inclusive is ad life and how can we utilize marketing to shape culture and better reflect the diversity of America?

Having since experienced measurable change, CE employees will discuss for the first time their top-down, bottom-up approach to creating an inclusive culture and explain that although numbers may suggest agencies are doing “enough” for D&I, true change ultimately comes from daily, deliberate acts.

Kevin Wertz CEO, Campbell Ewald

Ken Walker Strategic Planner, Diversity & Cultural Insights, Campbell Ewald

Kat Gordon Founder/CEO, The 3% Movement

Terry Simmons Executive Consultant, Korn Ferry

Kari Shimmel CMO, Campbell Ewald

Kevin Wertz

Ken Walker

10:00 ^AM

Wired Brand Storytellers

Shutterstock Stage @ Liberty

Go one on one with three master brand storytellers.

Kim Kelleher Chief Business Officer, Conde Nast

Jennifer Breithaupt Global Consumer Chief Marketing Officer, Citi

Marc Mathieu CMO, Samsung Electronics America

Bozoma Saint John Chief Brand Officer, Uber

Kim Kelleher

Jennifer Breithaupt

10:00 ^AM

Going the Extra Mile: How Travel Can Redefine Work-life Balance

NewGen Stage @ Lucille's

Join Marina Lvova, Undertone's director of business development, to hear how Millennials are redefining the meaning of work-life balance. Lvova and a group of her peers will share their experiences from Remote Year, a unique travel program built for digital nomads, and discuss how not only is it possible to live a fulfilling life while building a career, it's synergistic.

Marina Lvova Director, Business Development, Undertone

Zoë Björnson Product Marketing Manager, about.me

Casey Hekker Manager of Client Services, Integral Ad Science

Lindsay Orr Manager, Business Development and Special Project Lead , Parse.ly

Max Steinman Director of Campaigns, Exposure Labs

Marina Lvova

Zoë Björnson

10:00 ^AM

The Power of Audio Summit

Thomson Reuters

HOW BRANDS CAN LEVERAGE THE FULL POWER OF PODCAST MARKETING
From 15-second credits and endorsements to short-form brand audio and branded shows, learn about the tools podcast publishers are building for sponsors and advertisers, and how they’re planning for continued growth.

Hal Trencher VP, Sponsorships, New York Public Radio

Lex Friedman Chief Revenue Officer, Midroll Media

Gina Garrubbo President and CEO, National Public Media

Mark McCrery Founder & CEO, Podtrac and Authentic

Steve Pratt Principal & Co-founder, Pacific Content

PRESENTED BY NPR

2018: THE YEAR OF PODCASTING
This session will bring two industry leaders together to cover the business side of podcasting: striving to produce the next mega hit podcast series, how the podcast advertising landscape has and will continue to change for brands, and the future of the industry.

Erik Diehn CEO, Midroll Media

Matt Lieber President and Co-Founder, Gimlet Media

PRESENTED BY MIDROLL MEDIA

DEMYSTIFYING PODCAST MEASUREMENT
Where does the industry stand in the quest for perfect measurement of podcast listening? What are the current guidelines and best practices, and how does podcast measurement compare to how we’re measuring performance on other platforms?

Bryan Moffett COO, National Public Media

Marshall Williams CEO, Ad Results Media

Rockie Thomas VP, Business Development, AdsWizz

Sarah van Mosel Chief Podcast Sales and Strategy Officer, Market Enginuity

Tyler Moody VP & General Manager, Turner Podcast Network

PRESENTED BY NPR

PODCASTING: THE NEW BATTLEGROUND FOR FEMALE AUDIO CONSUMERS
What is your podcast strategy? It’s a question most media companies, brands and agencies wrestle with. Hear how ABC Radio has crafted an innovative podcast strategy to reach female audiences. Leading the charge are a new brand of content creators – Good Morning America’s Robin Roberts, host of the highly acclaimed Everybody’s Got Something podcast and ABC’s Rebecca Jarvis, host of the female-focused No Limits podcast. Moderated by ABC Radio’s VP/GM Steve Jones, the session explores the nexus of original content, strategies for resonating with women, and user mobility in the podcast space.

Steve Jones Vice President and General Manager, ABC News Radio

Robin Roberts Co-anchor, Good Morning America; Creator and Host of Everybody’s Got Something podcast, Good Morning America & Everybody’s Got Something

Rebecca Jarvis Chief Business, Technology & Economics Correspondent at ABC News and Host, Creator 'No Limits with Rebecca Jarvis' Podcast, ABC News

PRESENTED BY ABC RADIO

Hal Trencher

Lex Friedman

10:00 ^AM

Respondology Combines AI & Human Oversight to Create Reply-Based Advertising

Tech Xperience & Workshop Stage

Respondology, the first large scale, semi-automated reply-based advertising tool, introduces a revolutionary new way to advertise on comment-driven social platforms. Respondology sifts through millions of social posts in real-time to identify intent and then enables its advertisers to reply directly to that consumer with the offer, branding or engagement message best matching their interest and need state. Respondology and House of Blues present the game-changing applications of the tool and a proof-of-concept case study.

Erik Swain President, Respondology

Mikey Kilun Sr. Director, Digital & Social Strategy, House of Blues

Erik Swain

Mikey Kilun

10:00 ^AM

Tech Xperience

Tech Xperience & Workshop Stage

Open to all Delegates, AW TechX will feature an awe-inspiring, hands-on journey through interactive installations, innovations, and bleeding edge tech advancements — haptics, holograms, AI, VR, and AR. Sourcing from startups, corporate and university research labs and our global networks, Experiential Advertising Group and VentureFuel99 have created a curated experience unlike anything done before at Advertising Week.

Delegates must book their tour in advance. Book here

10:15 ^AM

Marketing in the Age of Assistance

Playstation East

Today’s consumer is more curious, impatient, and demanding than ever. As new, smart devices emerge and data & machine learning continue to be applied to consumer experiences, expectations will only accelerate. To deliver, brands have to stay a step ahead of consumer needs. Join Allan Thygesen, President, Americas at Google, and Keith Weed, Chief Marketing and Communications Officer at Unilever, as they discuss how they’re harnessing intent, data and machine learning to delight consumers and drive business results.

Allan Thygesen President, Americas, Google

Keith Weed Chief Marketing and Communications Officer, Unilever

Allan Thygesen

Keith Weed

10:25 ^AM

Creative Shorts

4A's Centennial Stage @ B.B. King

Gather to hear a quick presentation from the industries top Chief Creative Officers and Creative Directors. These Creative Shorts will be held throughout the day!

Alan Goodman Creative Director, COZI TV

Natasha Maasri Creative Director, The & Partnership

Tommy Means Founder & Executive Creative Director, Mekanism

Alan Goodman

Natasha Maasri

10:30 ^AM

Mar Tech Daily Debate: Is Technology Delighting or Distancing Customers?

Target Media Network Stage @ PlayStation

You can predict the future using data…and you should in order to grow your business and understand how best to communicate with your audience. But, what is that doing to your customer? How can you use the knowledge of your customer and the marketing technologies available today to delight customers with enhanced creativity and storytelling?

Anthony Iaffaldano Vice President, Corporate Marketing, Business Insider

Jason Kuperman Chief Product Marketing Officer, ON Smart Media, a division of OUTFRONT Media

Suzanne Lampert Vice President, Agency Partnerships, Cardlytics

Steven Wolfe Pereira Senior Vice President, Chief Marketing and Communications Officer, Quantcast

Adam Singolda Founder and CEO, Taboola

Anthony Iaffaldano

Jason Kuperman

10:30 ^AM

Agency Talent & the Culture of Accountability

4A's Centennial Stage @ B.B. King

Talent diversity, inclusion & retention are critical to staying competitive, especially as more clients demand progress. All require senior management support and a culture of accountability. Culture is not a static element but a living, evolving entity that requires prioritization to maximize goals. It's time we stop talking about what's wrong and discuss actions and initiatives that can drive our industry and agencies forward. Hear from C-suite execs and talent leads on what’s working & where the industry falls short.

Keesha Jean-Baptiste SVP of Talent Engagement and Inclusion, 4A's

Edward Frankel Senior Vice President, Director of Talent Acquisition, Omnicom Health Group

God-is Rivera Director, Inclusion & Cultural Resonance, VML

Sedef Onar Chief Talent Officer, 72andSunny

Marc Strachan EVP, Chief Client Officer, Publicis.Sapient

Keesha Jean-Baptiste

Edward Frankel

10:30 ^AM

Retail Innovation Data Schmata – Drowning in Data, Hungry for Insight and Starving for Impact

Nasdaq MarketSite

Every brand now has access to data on their customers—and it has opened an entirely new world of opportunity for marketers. Armed with these vast amounts of data, marketers have never before had the opportunity to be more relevant, personal, efficient and economical with their efforts and spending. But, the mere presence of data provides no competitive advantage, no guarantee of generating meaningful insights and still leaves brands challenged to reach and create consumer impact. Among many other factors, marketers must take into account the data source (is it a first party?), whether or not it is native platform data and the Platform Mindset. During this keynote, Mark Coffey, GasBuddy SVP of Strategic Operations will shine a light on how forward-thinking brands can fully leverage their investment in data and analytics to deliver business value.

Mark Coffey SVP of Strategic Partnerships, GasBuddy

Mark Coffey

10:45 ^AM

Make Billions With Bots - Secrets Of Personalization At Scale

Tech Xperience & Workshop Stage

Uncover how leading brands are creating rich experiences that drive loyalty and conversion through conversational marketing. Snaps – the technology that powers top Fortune 100 companies to connect to their cellphone obsessed customers through chatbots and iMessage - brings top brands together to talk about the growth and the future of mobile messaging, and share the secrets of how leading companies are using Chatbots to build meaningful connections with their customers.

Vivian Rosenthal Founder , Snaps

Tim Carr Head of Social Marketing, Live Nation

Fred Gerantabee Global VP, Digital Innovation, COTY

Josh Golden Publisher, Ad Age

Stefanos Loukakos Director, Head of Messenger Business, Facebook

Vivian Rosenthal

Tim Carr

10:45 ^AM

New York Women in Communications presents: Charting Your Course at Any Stage

NewGen Stage @ Lucille's

“Charting Your Course at Any Stage,” will offer frank, valuable career advice and anecdotes from some of the industry’s most talented creators and trailblazers on how to succeed at every phase of your communications career.

Meredith Long Senior Vice President/GM, News, Luxury & Style, Time Inc

Lori Conkling Executive Vice President, Strategy and Business Development, NBCUniversal

Karen van Bergen CEO, Omnicom Public Relations Group

Mia Tramz Managing Editor, LIFE VR

Karna Crawford Managing Director, Head of Marketing Strategy, Media & Digital Development, JPMorgan Chase-Consumer Bank Division

Meredith Long

Lori Conkling

11:15 ^AM

CEO Connectors

Playstation East

Join a discussion with top leaders across Marketing, Media and Technology who are leading the charge in disruption and innovation. Moderated by AT&T AdWorks’ Maria Mandel Dunsche, the group will dive in to how we connect with audiences today and tomorrow, and the biggest challenges and opportunities they face on a daily basis.

Bethenny Frankel CEO & Founder, Skinnygirl

Maria Mandel Dunsche VP, Head of Marketing, AT&T AdWorks

Frank Cooper III Senior Managing Director & Global Chief Marketing Officer, BlackRock

Rick Welday President, AT&T AdWorks

Jeff Goodby Co-Chairman & Partner, Goodby, Silverstein & Partners

Nick Troiano CEO, Cross MediaWorks

Megan Clarken President, Watch , Nielsen

Bethenny Frankel

Maria Mandel Dunsche

11:15 ^AM

Mar Tech The Automated Marketplace

Target Media Network Stage @ PlayStation

Programmatic: Who has the right to own this space, the client or the agency? While several larger brands have brought programmatic in-house, others do not have the resources to bring this to life, and it's difficult to justify the investment without data, or the right people with the right skills to deal with different DSPs. Meanwhile, larger agencies have the advantage of being able to negotiate with DSPs at scale. Hear from both sides of the coin and decide for yourself who should rule automation.

Quentin George Co-Founder & Principal, UNBOUND

Mac Delaney SVP, Media Investment and Strategy, Merkle

Brian Gleason Global CEO, [m]Platform, Group M

Brent Rosso VP, Digital Media, Target

Lynn Whitney Executive Vice President Media, Warner Bros. Pictures

Quentin George

Mac Delaney

11:15 ^AM

Creative Storytellers Better Capitalism = Better Business = Better Stories

Shutterstock Stage @ Liberty

Henry Blodget, CEO and Global Editor In Chief of Business Insider leads a conversation with influential executives whose companies have embraced the notion that “good” business is better business. These companies believe that the key to future economic growth lies in expanding value for employees, customers, and society at large, and have shaped their corporate narratives around these stories. This panel will explore the risks, challenges, and benefits that businesses face in promoting a better form of capitalism.

Henry Blodget Founder, CEO & Global Editor-in-Chief, Business Insider

Linda Boff CMO, GE

Chieh Huang Founder & CEO, Boxed

Henry Blodget

Linda Boff

11:15 ^AM

Agency Driving Diverse Thought: The New Roles & Responsibilities of Clients and Agencies

4A's Centennial Stage @ B.B. King

While today’s consumer base is more diverse than ever, marketing teams and agencies are still struggling to build a more inclusive workforce. Hear from leaders who have made a commitment to diversity and inclusion, and also a calculated effort to ensure both brands and their agencies have the leadership and insights to connect with America’s increasingly diverse consumers.

Jenny Rooney Editor of the CMO Network, Forbes

Antonio Lucio Global Chief Marketing & Communication Officer, HP Inc.

Aline Santos Farhat SVP, Global Marketing, Unilever

Diego Scotti CMO, Verizon

Jenny Rooney

Antonio Lucio

11:15 ^AM

Impact Is Good Business Good Business?

Bing Stage

Is good business good business? An honest discussion about how brands succeed, fail and learn by integrating intention and impact into their business. Hosted by GOOD Worldwide and Upworthy CEO Ben Goldhirsh, in conversation with Luke Atkinson, Director of Brand Purpose at Diageo and more.

Luke Atkinson VP, Smirnoff Global Content & Communications | Director of Brand Purpose, Diageo, Diageo

Ben Goldhirsh CEO, GOOD Worldwide + Upworthy

Luke Atkinson

Ben Goldhirsh

11:15 ^AM

Retail Innovation The Digital Ecosystem Of Retail

Nasdaq MarketSite

Seemingly everything we do today is online or digital – so what makes shopping any different? Now is the time of modern commerce in the digital world, allowing brands to evolve how they sell and consumers to evolve how they buy. Traditional retailers must now set their sights on innovative methods to reach consumers and respond to their needs in a way that sets them ahead of the curve. But if 95% of all retail sales are captured with a brick and mortar presence, how can online-only retailers stay up to speed with their retargeting efforts? What other challenges must retailers face as this new wave of retail innovation makes its way into the industry? Leaders across the digital retail ecosystem discuss.

Frank Weil Chief Customer Officer, KWI

Martin Barthel Global Head of eCommerce & Retail Strategy, Facebook

Mark Coffey SVP of Strategic Partnerships, GasBuddy

Bridget Davies VP of Advertising, eBay North America, eBay

Kristo Ovaska Founder & CEO, Smartly.io

Frank Weil

Martin Barthel

11:30 ^AM

Raise your Attribution IQ: Demystifying the Multiple Attributes of Attribution

Tech Xperience & Workshop Stage

Advertisers waste millions on multichannel marketing execution that doesn’t work. As cross-device media consumption evolves, linking spend to performance gets even more complicated. While spending continues to rise, marketers and their agencies are challenged to activate insights that generate measurable results. More and more, the word of the day is “attribution."

Gayatri Bhalla VP of Advanced Media Solutions, InfoGroup

Ash Dhupar Chief Analytics Officer, Publishers Clearing House

Robert Edelman Manager, Analytics and Data, IBM

Jeff Smith CMO, LiveRamp

Gayatri Bhalla

Ash Dhupar

11:30 ^AM

NextGen: Conversations With Series: Session 2

NewGen Stage @ Lucille's

Join us for a special AW edition of the AD Club's very popular "Conversation With" Series where we provide direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, our very own influential Young Professionals, who will dive into hot topics, and then we will turn the tables and the executive will get a chance to ask what makes millennials tick today.

Emily Goldman Account Executive, Integral Ad Science

Carl Fremont Global Chief Digital Officer, MEC Global

Emily Goldman

Carl Fremont

12:00 ^PM

Mar Tech Wired CMOs

Target Media Network Stage @ PlayStation

With consumer behavior, brand loyalty and evolving technologies forever in flux, the role of today's CMO is to remain prepared for change. With the responsibility to facilitate growth, and remain current in marketing strategies and communication technologies, the CMO must always remain geared up and ready to tackle the many challenges that accompany a constantly changing industry fearlessly and head-on. Leading edge CMOs will share their insights from the front lines.

Maya Draisin CMO, Wired

Melissa Barnes Head of Global Brands, Twitter

Pamela Drucker Mann CMO, Condé Nast

David Fischer Vice President, Business and Marketing Partnerships, Facebook

Allie Kline CMO, Oath

Dan Levi CMO, Clear Channel

Maya Draisin

Melissa Barnes

12:00 ^PM

Creative Storytellers Brave Storytelling: Managing Trust and Truth

Shutterstock Stage @ Liberty

At a time when social media has empowered everyone to be a storyteller, brand integrity is being challenged by a consumer population that’s more vocal, with more individual opinions, and unexpected filters than ever in our history.

In this session, our panelists discuss and debate what happens when high profiles stories and storytellers face opposition, and how brands can create and maintain trust and credibility with today’s discerning audiences. By

Cody Keenan President Obama Speechwriter

Dan Abrams Host, Live PD

Lea Goldman Editor-In-Chief, A+E Networks

Tif Editor-In-Chief, A+E Networks

Nomi Ernst Leidner SVP, Development, VICELAND

Cody Keenan

Dan Abrams

12:00 ^PM

Agency True Diversity: Walking The Walk

4A's Centennial Stage @ B.B. King

Come hear from leaders that truly embrace diversity through all elements of the business, from client work to recruitment to the boardroom, and leave knowing not only how to talk the talk but with tangible takeaways for how to walk the walk.

Tanya Dua Advertising Reporter, Business Insider

Diego Antista Head of Multicultural Agency, Google

Valerie Graves Author, "Pressure Makes Diamonds"

Sandi Harari EVP, Creative Director, BARKER

Laurel Rossi Founder/CEO, Creative Spirit

Tanya Dua

Diego Antista

12:00 ^PM

Impact Impact Jury Roundtable

Bing Stage

Hear from D&AD Impact's Jury Presidents & Representatives on the most powerful projects, products and campaigns of the year, and their insights in to purpose driving profit in corporate America and beyond.

Tim Lindsay CEO, D&AD

Thomas Kolster Mr. Goodvertising, Author, Speaker, Sustainability Expert

Jesse McMillin Creative Director, Lyft

Haiyan Zhang Innovation Director, Microsoft Research Cambridge

Tim Lindsay

Thomas Kolster

12:00 ^PM

Retail Innovation Shopping Shifts: A Look-Book into the Digital Store

Nasdaq MarketSite

As more consumers shop online, brands and business owners turn to new mediums for discovery. Join the innovators who are redefining retail by giving consumers the tools to cut through the digital clutter.

Dana Randall Sr. Director of Global Innovation, COACH

Sean Arietta CEO & Co-Founder, DotDashPay

Brendan Phelan Co-founder & VP of Strategy, Radius8, Inc

Paul Knight , Blue Bite

Healey Cypher Founder & CEO, Oak Labs

Dana Randall

Sean Arietta

12:15 ^PM

Messenger Means Business – Start the Conversation

Playstation East

Messaging has fundamentally changed the way people communicate – so much so that people are increasingly using this medium to connect with the businesses and brands they care about most. Join David Marcus, Head of Messenger at Facebook, and a panel of leading marketers, to hear how Messenger is creating interactions at scale for businesses to serve customer needs and deliver results.

David Marcus VP, Messaging Products, Facebook

Kristen D'Arcy Head of Performance Digital Marketing, American Eagle Outfitters

Nick Drake Executive Vice President, Marketing & Experience, T-Mobile

David Marcus

Kristen D'Arcy

12:15 ^PM

Creative Storytellers Reimagining Nostalgic Programming in the Digital Age

NewGen Stage @ Lucille's

How are entertainment chiefs adjusting their content development, distribution and marketing strategies to grow revenues in this digital age? Storytelling is engrained in The Walt Disney Company’s DNA, and has contributed to its nearly century-long success. Learn how the Disney Digital Network (DDN) is pioneering ‘always-on,’ in-feed and social media driven programming, with the recent launch of Club Mickey Mouse, featuring integrations from HP.

Join Andrew Sugerman, Executive Vice President, Publishing and Digital Media, Disney Consumer Products and Interactive Media (DCPI), and a guest as they discuss how advertisers can best collaborate with brands, like The Walt Disney Company, to leverage their messages and reach key audiences (Millennials and Gen Z). From ideation and platform selection to casting, this discussion will explore how content creators’ relationship with advertisers continues to evolve.

Andrew Sugerman Executive Vice President, Publishing and Digital Media, Disney Consumer Products and Interactive Media (DCPI)

Andrew Sugerman

12:15 ^PM

Data Powers Programmatic, but What Powers Data?

Tech Xperience & Workshop Stage

Data accuracy significantly affects the outcomes of a marketing plan, but given the complicated breadth and scope of our digital ecosystems, it’s hard to know where to start.

To succeed today, marketers need to know how data affects their business. It’s time to understand where it comes from – so you can know where you’re going. In this session, we will present a comprehensive overview of where data comes from and why it matters to measurement.

Seph Zdarko Dir. of Data, Modeling, Partnerships & Attribution, Quantcast

Seph Zdarko

12:45 ^PM

Mar Tech The Next Era of Programmatic

Target Media Network Stage @ PlayStation

In the past few years alone, programmatic has fundamentally changed the face of advertising. Today, most online ads are traded programmatically with more digital firms, media companies, and agencies also exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? How can programmatic drive the next wave of mobile advertising? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic.

Brian Braiker Editor, Ad Age

Tim Cadogan CEO, OpenX

Keith Eadie VP, Adobe Advertising Cloud, Adobe

Damian Garbaccio EVP, Nielsen Marketing Cloud

Jeremy Randol VP Programmatic Sales Strategy, Pandora

Jason Tollestrup Director, Programmatic Advertising and Business Intelligence , The Washington Post

Brian Braiker

Tim Cadogan

12:45 ^PM

Creative Storytellers Where Storytelling Meets Selling in a Mobile First World

Shutterstock Stage @ Liberty

In a shifting media landscape where a customer’s journey is defined by their behaviors as they travel the physical world, savvy brands are punching above their weight by allocating more ad spend to media, measurement and creative to reach customers along the path to purchase, without losing the craft of storytelling.

Anthony Ha Senior Writer , TechCrunch

Tom Lapcevic EVP, CMO, 24 Hour Fitness

Grant Munro General Manager, Shutterstock Custom

Tham Khai Meng Worldwide Chief Creative Officer, Ogilvy & Mather

Andy Stevens SVP, Research & Insights, Clear Channel Outdoor

Antonio Tomarchio CEO, Cuebiq

Anthony Ha

Tom Lapcevic

12:45 ^PM

Impact Applied Empathy: Putting Understanding Into Action

Bing Stage

Join Sub Rosa's CEO, Michael Ventura, for an interactive workshop designed to build your empathic muscles and learn how to gain new perspective on problem solving.

Michael Ventura Founder/CEO, Sub Rosa

Michael Ventura

12:45 ^PM

Retail Innovation Gen Z Doesn't Care About Your Brand – How You Can Reach Them Anyways

Nasdaq MarketSite

Everyone wants to reach the next generation of shoppers. Making up 25% of the US population and armed with $44 billion in buying power, Generation Z is already a powerful consumer force. But how can brands effectively and authentically connect with them? This digitally native generation is significantly different from their millennial predecessors, with their own unique perspectives on data privacy, advertising and influencers and what they expect from those they engage with. Hint: They want more than just a good deal.

Sara Spivey CMO, Bazaarvoice

Kate Beckman CEO & Founder, Fresh U

Monica Dreger Global Consumer Insights, Mattel, Inc.

Mimi Banks Founder, MB Social

Sara Spivey

Kate Beckman

12:45 ^PM

Agency Fierce, Fearless, & Female

4A's Centennial Stage @ B.B. King

Cosmo’s Laura Brounstein moderates a conversation with two women whose bravery has set an example for women and girls across the country. Hear an open dialogue with Emily Steel and Gretchen Carlson on what it takes to do and fight for what’s right — as an individual, a brand, or a business – even when it means being uncomfortable, breaking the norm or losing revenue. Is it our responsibility to do so as individuals? As corporate citizens? They’ll discuss these questions and more.

Laura Brounstein Director, Editorial and Business Development, Cosmopolitan & Seventeen

Gretchen Carlson Acclaimed TV Journalist & Women’s Empowerment Advocate

Emily Steel Media Journalist, The New York Times

Laura Brounstein

Gretchen Carlson

1:00 ^PM

Healthcare Marketing Summit

Thomson Reuters

1:00 PM - OPENING REMARKS

Chris Neuner SVP & GM, Digital Health Solutions, PulsePoint

1:15 PM - TEMPERTURE CHECK ON DIGITAL HEALTHCARE MARKETING

Elizabeth Pardieu Head of Business Development, Digital Health Solutions, PulsePoint

James Akhbari VP Digital Media Director, Havas Health

PRESENTED BY PULSEPOINT

1:40 PM - OUTSIDE THE BOX, BUT INSIDE THE LINES
With intense and growing regulatory restrictions for healthcare marketing, how can brands let creativity shine through? Hear from leaders who are at the frontlines of helping clients think outside the box, without straying outside the the regulatory lines.

Allison Ceraso Managing Director, Chief Creative Officer, Havas Life

Kevin McHale Managing Director and Executive Creative Director , Neon

Robert Palmer Chief Innovation Officer, HCB Health

2:20 PM - PATIENT TO CONSUMER REVOLUTION: THE EMERGENCE OF PHARMCOM
As the consumerism of healthcare continues to evolve, how is pharma building DTC relationships? PharmCom, the convergence of pharmaceutical marketing and commerce, is emerging amidst a complicated and shifting healthcare environment where patients are becoming consumers, consumers are “shopping” for healthcare solutions, and new models are being currently being tested. This panel will explore three major components driving the evolution of PharmCom: the Quantified Self, the emergence of Smart Care Teams, and the continued evolution of Transparent Consumer Markets.

Ben Kennedy VP, Market Development and Digital Ventures, The Integer Group

Jennie Alexander Director, Global eCommerce, Johnson & Johnson VisionCare Inc.

Michele Markus WorldWide Enterprise Lead, Omnicom

2:55 PM - HOW DIGITAL IS TRANSFORMING HEALTH & WELLNESS
The rise of health-tech has opened up new channels for brands to build relationships with consumers through personal health/wellness tracking tools and platforms. Digital technology has given rise to personal fitness device brands, as well as enabled existing fitness entities to become a part of consumers health and wellness regimens. This discussion will explore how to build a daily conversation with your audience and extend your brand equity through the context of personal wellness.

Justin Hendrix Executive Director, NYC Media Lab

Rachel Drori Founder, Daily Harvest

Evan Huggins CMO, Remo Haptics

Carolyn Tisch Blodgett SVP, Brand Marketing, Peloton

Chris Neuner

Elizabeth Pardieu

1:00 ^PM

Let’s Save You & Advertising!

NewGen Stage @ Lucille's

A hellish work culture breeds shitty work and burns you out! Let’s turn work fun and worthwhile and the way forward is purpose. Embracing purpose are fuelling a creative renaissance to make things better rather than a beauty contest based on incremental or advertised made-up differences. Learn how to go to work with a smile on your face while making a real impact!

Thomas Kolster Mr. Goodvertising, Author, Speaker, Sustainability Expert

1:00 ^PM

Tapping into People-Based Marketing Budgets

Tech Xperience & Workshop Stage

Learn how top publishers and marketing technology providers are driving revenue by using identity resolution to offer people-based targeting and measurement solutions.

Jeff Smith CMO, LiveRamp

John Sedlak VP, Audience Solutions, Adobe

Jeremy Hlavacek Vice President, Global Automated Monetization, The Weather Company

Judith Hammerman SVP, Programmatic Solutions, Time Inc.

Jeff Smith

John Sedlak

1:15 ^PM

Building a Brand in a Mobile First World

Playstation East

The rules of brand marketing have changed. Traditional advertising formulas anchored around TV have declining ROI, while mobile and social activity now clearly drive the most time spent. How do you make your mark in this fragmented and ever-evolving landscape? Harry Kargman, founder and CEO of Kargo, leads a talk with Jessica Alba, founder of The Honest Company and Honest Beauty, and Neil Blumenthal, co-founder and co-CEO of Warby Parker, to tap the strategies they've used to build a brand in our mobile-first world.

Harry Kargman Founder & CEO, Kargo

Jessica Alba Founder, The Honest Company

Neil Blumenthal Co-Founder & Co-CEO, Warby Parker

Harry Kargman

Jessica Alba

1:30 ^PM

Creative Storytellers How Luxury Marketers Convey Heritage, Legacy & Craftsmanship

Shutterstock Stage @ Liberty

Join Facebook's VP Global Marketing Solutions, North America, Nada Stirratt, as she discusses the impact of mobile on the industry with leading luxury beauty, automotive, and fashion marketers. Hear how these brands are defining a new path forward in luxury storytelling, balancing legacy, and heritage with consumer's ever demanding expectations for personalized brand engagement and value - all in the palm of their hand.

Nada Stirratt VP Global Marketing Solutions, North America, Facebook

Catherine Lacaze Vice President, North America Marketing , Tiffany & Co.

Raymond Warren Senior Manager, Media & Multicultural, Cadillac

Nadine Karp McHugh SVP, Omni Media, L’Oréal USA

Nada Stirratt

Catherine Lacaze

1:30 ^PM

Impact Brand America: What does “America First” Mean for Business?

Bing Stage

While the U.S. economy is humming, an overwhelming lack of optimism could test the skills of marketers to help companies succeed in these unsettling times. The perception of ‘Brand America’ continues to evolve every day and this transformation will have a profound impact on marketing and, in particular, on US-based companies with global reach.

Tamara Ingram Chief Executive Officer, Worldwide, J. Walter Thompson Company

Diane Brady Speaker, Author, Media Entrepreneur

Lucie Greene Worldwide Director, J. Walter Thompson's Innovation Group

Walker Smith Executive Chairman, Kantar Futures

Tamara Ingram

Diane Brady

1:30 ^PM

Retail Innovation Forging a Bond with Hispanic Shoppers in a Challenging Political Environment

Nasdaq MarketSite

The current political rhetoric has placed Hispanics at the center of the anti-immigration debate, creating an environment of unease and uncertainty that threatens the positive trends that have defined this segment as a growth market. Findings from Energy BBDO’s proprietary study fuel a panel discussion that will help shed light on the reality of today’s Hispanic shopper, while identifying key steps for your brand to help forge a bond with this dynamic and growing segment during this critical time.

Ludwig Ortiz SVP, Group Strategy Director, Energy BBDO

Marissa Romero-Martin Chief Insights Officer, Culturati

Kathy Whitlock VP of Strategy & Insights, Univision

Ludwig Ortiz

Marissa Romero-Martin

1:30 ^PM

Agency Woke, Lit & Ready: A Perspective On Black Twitter & The Ad Industry

4A's Centennial Stage @ B.B. King

Woke, Lit & Ready will explore the origins, the immense influence, and undeniable effect that Black Twitter has had on American culture, media, justice, journalism, and ultimately the advertising industry. This panel event will also focus on how Black Twitter helps to lead and propel popular culture, and how within the advertising industry many of the individuals that make up this diverse, dynamic, talented community are often missing from ad agencies, along with their rich perspective.

Jon Cook Global CEO, VML

God-is Rivera Director, Inclusion & Cultural Resonance, VML

Singleton Beato Chief Diversity & Engagement Officer, McCann Worldgroup

Jozen Cummings Media Professional, Bleacher Report for Snapchat Discover

Jasmyn Lawson Culture Editor, GIPHY

Tiyale Hayes Senior Vice President, Consumer Insights, BET

Jon Cook

God-is Rivera

1:30 ^PM

Mar Tech Customer value and loyalty – driven through data insights

Target Media Network Stage @ PlayStation

A single customer identity and personalized customer experience across channels and devices can create customer value and loyalty. In order to close the gap between insights and impact, companies must reimagine how they approach data management and analytics. Mastering data and being insights-driven in real-time is challenging, but the results can be transformative. This panel will explore how data mastery can help companies achieve marketing and advertising that is welcome, respectful, elegant, and mutually beneficial.

Chip Hall Managing Director of Media Platform Sales, Google

Andy Main Head of Deloitte Digital US, Deloitte Digital

Mo Rhim SVP, International Digital Marketing, Paramount Pictures

Todd Paris Managing Director, Deloitte Digital

Reggie Panaligan SVP, Research & Analytics , Paramount Pictures

Chip Hall

Andy Main

1:45 ^PM

#SaveTogether: Going Out of Home to Support National Geographic Photo Ark

Tech Xperience & Workshop Stage

Executives from both the National Geographic Society and the Outdoor Advertising Association of America (OAAA) will discuss the success of this summer's nation-wide out of home campaign supporting the National Geographic Photo Ark—a project that uses the power of photography to inspire people to help save species at risk before it’s too late. The panel will discuss campaign strategy and results, share interesting stories about the project, and explain what we all can do to #SaveTogether.

Emma Carrasco Chief Marketing Officer, National Geographic Society

Stephen Freitas Chief Marketing Officer, Outdoor Advertising Association of America

Emma Carrasco

Stephen Freitas

1:45 ^PM

The Bad Guys & Girls of Publishing: What Leaders of Digital Content Have to Say

NewGen Stage @ Lucille's

Publishing is no longer confined the four corners of a newspaper or webpage. Vice, BuzzFeed, and Bustle are examples of publishers that went from underdog to success by pushing the envelope of what a “publisher” is allowed to do.

What do these publishers have in common? They placed bets on non-traditional content and revenue.

Join us for an exciting discussion about how publishers are re-evaluating the centuries old business model of publishing and how brands play a role in this new world.

Bradon Rice Head of Publisher Development, Quantcast

Edwin Wong VP of Research and Insights, Buzzfeed

Andrew Smith SVP of Advertising Product and Solutions, Vice

Kate Ward Editor-in-Chief, Bustle Digital Group

Charlie Kammerer Chief Revenue Officer, The Slate Group

Bradon Rice

Edwin Wong

2:15 ^PM

Creative Storytellers Storytelling is Dead

Shutterstock Stage @ Liberty

Latest reports state that there are over 600 million devices running adblock software, and the message from consumers is clear: Stop interrupting me – I don’t want to see your ads. At the same time, consumers are constantly connected and literally have the power to make or break a brand at their fingertips. So how do you break through and engage with consumers?

Raja Rajamannar Chief Marketing & Communications Officer, Mastercard

Raja Rajamannar

2:15 ^PM

Impact The Collective Rise of Creative Activism

Bing Stage

In the wake of 2016’s political turmoil, a new narrative of divisiveness was dominating the world. But hate, division, and fear have sparked a new force across the globe -- creative activism. It’s especially taking hold in the editorial, advertising, social media, and marketing industries. Join 72andSunny, Teen Vogue, Wildfang and Madame Gandhi for a discussion that will reflect on the powerful and positive ways all of us can make an impact with our creativity.

Madame Gandhi Electronic Music Artist and Activist

Kelly Schoeffel Director of Strategy, 72andSunny

Vera Papisova Digital Wellness Editor, Teen Vogue

Emma Mcilroy CEO/Co-Founder, Wildfang

Madame Gandhi

Kelly Schoeffel

2:15 ^PM

Retail Innovation Transforming Digital with Revolutionary Style

Nasdaq MarketSite

The digital transformation of retail has been undeniable, but how can the sectors of fashion and beauty stay ahead of the revolutionary shift? Editor in chief, designer, author and CEO, Rachel Zoe shares how innovation is key for her businesses and for brand partners.

Rachel joins Ruth Stubbs, Global President of iProspect on stage for an insightful discussion about the importance of understanding your customer and the game-changing power of content.

Ruth Stubbs Global President, iProspect

Rachel Zoe CEO, Rachel Zoe, Inc and Editor-in-chief of The Zoe Report, Rachel Zoe, Inc

Ruth Stubbs

Rachel Zoe

2:15 ^PM

Build Your Brand With An Oath

Playstation East

Brands matter more than ever in today's world where consumers are in control. Building the best product isn't enough - you need a strong brand, and brands grow strongest when they commit to a way of being that drives everything they do.

Hear from Tim Armstrong in his first Advertising Week fireside chat as Oath CEO, and learn how to build your brand in the age of mobile - and how Oath is building the future of brands globally.

Tim Armstrong CEO, Oath

Julia Boorstin Entertainment & Media Correspondent, CNBC

Tim Armstrong

Julia Boorstin

2:15 ^PM

Agency The Challenges of Building a Unique Agency Culture

4A's Centennial Stage @ B.B. King

As attracting and retaining top talent as never been as hard as today, agencies must thrive in building a strong culture to succeed. Ad Age agency of the year Anomaly cofounder Jason DeLand along with international creative agency Sid Lee cofounder and chief creative Philippe Meunier share why agency culture matters and how they do it to remain relevant in a fast-evolving industry.

Jason DeLand Partner, Marketing Strategy, Anomaly

Lindsay Stein Reporter, Advertising Age

Philippe Meunier Chief Creative Officer, Co-Founder, Sid Lee

Jason DeLand

Lindsay Stein

2:30 ^PM

From Creative Design to Programmatic Buying: How AI is Changing Advertising

Tech Xperience & Workshop Stage

As we speak, marketers all over the world are using Artificial Intelligence to radically reinvent every aspect of advertising – from the creative process to customer experience design and campaign optimization – to deliver experiences like never before. Join this session to hear the exciting ways brands and agencies are changing the world of advertising with AI.

Darryl Bolduc Sr Account Director, IBM Watson Marketing

Darryl Bolduc

2:30 ^PM

Digital Now: Trends Workshop

NewGen Stage @ Lucille's

Digital and social trends often seem like nebulous and theoretical notions — unless, that is, you’re able to understand the consumer needs that drive them and their potential impact. In this introductory workshop, discover what defines a digital trend, how they come about, why they matter, and how agencies can leverage them for success. We’ll look at some of the biggest trends to watch for in 2017, and consider the challenges and opportunities they pose for the industry.

Alex Silberman VP, Digital Strategy, Weber Shandwick

Alex Silberman

3:00 ^PM

Retail Innovation Is it Hype? Or is it Real? Decoding the Influence of YouTube Influencers

Nasdaq MarketSite

With tuned-in audiences in the millions and passionate communities hungry for content, YouTube creators are increasingly influential and attractive partners for brands. What can brands learn from creators, and how do these partnerships actually influence brand metrics? In a global-first, Carat, Nielsen, and YouTube researched hundreds of brand + creator collaborations to decode the new rules of engagement for branded content that not only get talked about, but drive real results for your brands.

Cassey Ho YouTube Creator & CEO, oGorgeous Inc.

Sanjay Nazerali Global Chief Strategy Officer, Carat

Megan Stooke CMO, Maven

Katie Williams Head of Confections Brand Equity, Mondelez International

Cassey Ho

Sanjay Nazerali

3:00 ^PM

Mar Tech Digital Out-of-Home & Programmatic: Current Practices, Future Growth

Target Media Network Stage @ PlayStation

Digital marketers, DOOH network, ad tech, and mobile data providers share their view of DOOH programmatic, where we are now, and plans for continued growth.

Barry Frey CEO, Digital Place Based Ad Association

Ian Dallimore Dir. of Innovation and Digital Strategy, Lamar Advertising Company

Mike Gamaroff SVP, Channel Strategy, Sito Mobile

Matt Schroeder Group Analytics Director , Crossmedia

Andreas Soupliotis Founder/CEO, Hivestack

Barry Frey

Ian Dallimore

3:00 ^PM

Agency The Creative Carousel

4A's Centennial Stage @ B.B. King

A cast of creative directors will each have a turn on the carousel during this all-star panel. Listen as these creative experts share their thoughts on life, the creative universe and all that comes with being a creative mind. They'll discuss their secrets to finding creative success, and what they believe goes into making a good idea a great one. Join in as they share some of their favorite personal inspirations, work ideas, campaigns they most admire, and what they hope is in store for the future of this business.

Andrew Strickman Head of Brand, Chief Creative, Realtor.com

Laura Fegley Executive Creative Director, Colle McVoy

Terrence Morash Creative Director, Shutterstock

PJ Pereira Co-Founder and Chief Creative Officer, Pereira & O'Dell

Jo Shoesmith Chief Creative Officer, Campbell Ewald

Sami Thessman CCO, Wunderman New York

Andrew Strickman

Laura Fegley

3:00 ^PM

Impact Operating with social purpose: The new table stakes for brand success

Bing Stage

Our current climate is rife with mistrust and conflict. Everyone, from publishers to beverage brands are having their motives and their credibility questioned and many brands have shied away from social purpose issues on a public stage. In the latest research from The Economist Group, in association with Salesforce and Genuinely, we explore the idea of operating with social purpose and whether brands truly have a choice in the matter.

Mina Seetharaman SVP, Global Managing Director, Marketing Solutions, The Economist Group

Freya Williams CEO, North America, Futerra

Holly Wasson Senior Vice President Brand and Marketing Communications, SunTrust

Simon Mulcahy Chief Marketing Officer, Salesforce

Mina Seetharaman

Freya Williams

3:00 ^PM

Creative Storytellers Courage in the Face of Controversy

Shutterstock Stage @ Liberty

Controversy. It used to be the thing to avoid at all costs. But in today’s highly politicized and polarized social climate, if you sit on the sidelines you risk being judged as out of step or worse. As Martin Luther King said, “We will remember not the words of our enemies, but the silence of our friends.” So how do you take a stand? What tools are the best for delivering a POV that’s relevant and resonant with audiences.?

Molly DeWolf Swenson Head of Brand & Co-Founder, RYOT

Lydia Polgreen Editor-in-Chief, HuffPost

B. Bonin Bough Marketing Mogul & Host, Cleveland Hustles

Jordan Hewson Founder & CEO, Speakable

Chrysi Philalithes Chief Digital Officer, (RED)

Molly DeWolf Swenson

Lydia Polgreen

3:15 ^PM

Breaking Through Walls - How the Biggest Global Platforms do Marketing Analytics

Playstation East

It’s not news that advertisers have been calling for accountability on their digital marketing spend. And yet, 60% of current digital ad spend is on Facebook and Google, with Amazon expected to grow from $1B to $10B. Over the last few years, these media giants have been working to provide greater transparency into their impact.

Join us for a candid discussion touching on how these key players work with marketers to ensure accurate understanding of their impact on marketing spend.

Julie Fleischer VP Product Marketing - Marketing Solutions, Neustar

Gunnard Johnson Head of Measurement Science and Insights, Pinterest

Brad Smallwood VP of Marketing Science, Facebook

Babak Pahlavan Senior Director of Product Management for Measurement Products, Google

Julie Fleischer

Gunnard Johnson

3:15 ^PM

Beyond the Broadcast, Capture The Full Value of Your Sports Sponsorships

Tech Xperience & Workshop Stage

This year, global sponsorship spending is projected to be $63 billion. The value of sports signage and sponsorships on social media has surpassed TV and sports marketers need a new way to account for the rise of social media. By leveraging Artificial Intelligence (AI) and computer vision, marketers and rights holders can now capture the value of each sponsor's logo across broadcast, streaming, and social media. To see an example of this technology in action, check out: http://bit.ly/2sVQhxU

Jeff Katz GM, GumGum Sports, GumGum

Dan Scalia Senior Vice President, Silver Chalice, Stadium

Keith Friedenberg EVP, Global Insights Group WME|IMG, WME|IMG

Christopher Kindt Senior Vice President Activation & Communications , Red Bull Media House

Jeff Katz

Dan Scalia

3:30 ^PM

The New Chinese Consumer: Going Beyond Borders

Thomson Reuters

China is emerging as a tech and innovation powerhouse - Tencent’s WeChat app now has over 963M monthly active users. This is coupled by China accounting for $4.61T+ in retail sales of consumer goods, and an expected $450B in tourist spending outside of China by 2025.

Join Tencent to understand exactly who these modern buyers are, what digital trends influence their everyday lives, and how they make purchase decisions, both in China and in the United States. Tencent will also be unveiling new U.S. resources and opportunities for brands to capture this audience – the fastest growing market in the world.

By Invitation Only.

3:30 PM - WELCOME

3:35 PM - CHINA TO USA: THE TRAVEL OPPORTUNITY

Makiko Matsuda Healy SVP, Global Tourism Development, NYC & Company

4:00 PM - WHO IS THE NEW CHINESE CONSUMER?

Benny Ho Senior Director, Tencent International Business Group

4:35 PM - WINNING WITH TENCENT & WECHAT

Kimberly Lee Senior Marketing Manager, Tencent International Business Group

5:00 PM - WECHAT PIONEERS: SIMON PROPERTY GROUP AND REBECCA MINKOFF

Kristen Esposito VP, Tourism and Marketing Alliances, Simon Property Group

Ye Jin Global Director of Customer Experience & Strategy, Rebecca Minkoff

5:30 PM - DO'S AND DON'TS OF MARKETING TO CHINESE CONSUMERS

Sage Brennan Co-Founder, Principal, China Luxury Advisors

Jonathan Smith Managing Director, Hot Pot Digital

5:55 PM - CLOSING

Makiko Matsuda Healy

3:45 ^PM

Mar Tech When Programmatic Buying Gets Placement Right

Target Media Network Stage @ PlayStation

Digital buyers seem to have it all—all the eyeballs, that is. But advertisers are being careful to harness control over ad and content juxtaposition in publishing as they seek a brand safe environment free from fraud. And they’re looking to do it by capturing their share of the programmatic pie. Hear how nascent programmatic platforms are playing and working together to ensure ultimate brand safety and outcomes.

Yuyu Chen Reporter, Digiday

Michael Chock EVP, USA Sales, Media iQ

Dan Greenberg CEO, Sharethrough

Nathan Eide Director, Media Technology & Innovation, FRWD

Wade Rifkin SVP, Programmatic, Clear Channel Outdoor

Tim Sims SVP, Third Party Integrations, The Trade Desk

Yuyu Chen

Michael Chock

3:45 ^PM

Creative Storytellers Scaling Branded Visual Content Creation for Digital & Social Channels

Shutterstock Stage @ Liberty

As Mary Meeker outlined in her 2017 internet trends report, adults are spending an average of 3+ hours per day on mobile devices. It’s no surprise that this behavior is driving mobile advertising spend and increasing demand for engaging content. Meanwhile, brands and advertisers are battling with limited resources to meet this constant demand. Learn how Johnson & Johnson’s Global Director of Digital Partnerships, Edlynne Laryea, taps into an ecosystem of creators to build a visual identity across multiple platforms.

Edlynne Laryea Global Director of Digital Partnerships, Johnson & Johnson

Grant Munro General Manager, Shutterstock Custom

Edlynne Laryea

Grant Munro

3:45 ^PM

Agency Domino’s & CP+B: How to Grow Your Stock By Over 7,500%

4A's Centennial Stage @ B.B. King

Domino’s business has transformed since partnering with CP+B. From negative sales to 25 consecutive quarters of growth and $4.72 per share in 2009 to $219.44 in 2017, DPZ increased 7,500%. Online orders soared from 20% making Domino’s one of the world’s top E-commerce companies based on transactions alone. Join Karen Kaiser, Domino’s Vice President of Advertising and Lori Senecal, CP+B’s Global CEO, as they discuss their decade long partnership and how embracing innovation has led to Domino’s remarkable success.

Karen Kaiser VP of Advertising, Domino's Pizza

Lori Senecal Global CEO, CP+B

Karen Kaiser

Lori Senecal

3:45 ^PM

Impact Brand Leadership In A Polarized World

Bing Stage

A year of unprecedented upheaval has seen a momentous erosion of consumer trust. And consumers, now more than ever, are expressing their values through brand purchases: 57% of consumers are buying or boycotting brands based on the brand’s position on issues in society, and 30% are buying or boycotting more than they were 3 years ago. This new environment is forcing brands into uncomfortable territory of taking a stand on the issues of the day, but it presents a huge opportunity for them to deepen their relationship with consumers. Join a discussion on what brands can and should be doing in this new environment, whether they take a stance and champion a cause alone and what responsibility do they hold in shaping culture?

Alexandra Bruell Reporter, Wall Street Journal

Richard Edelman President & CEO, Edelman

Britta Bomhard Executive Vice President & CMO , Church & Dwight Co., Inc.

Kristen Anderson Chief Diversity Officer, Barilla Group

Alexandra Bruell

Richard Edelman

3:45 ^PM

The Attention Summit

Nasdaq MarketSite

3:45 PM - INTRODUCTION
Every day our lives are becoming more and more filled with distractions. The days of Work, Eat, Sleep, Repeat are gone and replaced by hundreds of moments like: binge watching Netflix, catching up on Twitter, or waiting in line for hours in hopes of getting your hands on the coveted Cronut (and Instagramming it). In short, time is more scarce than ever before. Join Anthony Danzi SVP of Client Strategy at Twitch, and others to learn how to cut through the clutter and be a champion of time in a battle for attention.

Anthony Danzi SVP of Sales, Twitch

PRESENTED BY TWITCH

4:30 PM - THE FUTURE OF ATTENTION
Attention ain’t what it used to be. With a re-think of what we once believed, combined with an influx of new technology, we have to reevaluate what our perception of attention is and will be.

Jerry Hudson VP, Future Experiences and Director, FutureX Labs at Moxie, FutureX Lab, Moxie

4:55 PM - NEWS IN MODERN FORMATS
Video is becoming the dominant format for consuming media on mobile devices. But in a world awash with user generated content and low-quality news, Mic has broken out with high-quality original journalism that reaches 65M people per month. Mic's CEO and co-founder, Chris Altchek, discusses Mic's most successful visual formats and how they think about commanding this generation of Change Maker's attention every day.

Chris Altchek CEO & Co-Founder, Mic

5:15 PM - EMOTIONAL INTELLIGENCE: GIFS AND VISUAL EXPRESSION IN MOBILE COMMUNICATION
Mobile messaging dominates personal communication, with people now relying heavily on visuals to express their thoughts and feelings. Thirty years after its creation, the GIF is exploding as a primary way people communicate — and as a valuable marketing medium for content creators and brand advertisers. Join us for a thought-provoking conversation on the power of visual expression — including data insights from the Tenor Emotional Graph and real-world expertise from top marketers activating consumer engagement using GIFs.

Jason R. Krebs Chief Business Officer, Tenor

Michael Saperstein Head of Sales, US at Tenor, Tenor

Andrew Klein Director, Content Innovation, Spark Foundry

Joshua Lowcock Chief Digital Officer, US, Universal McCann

Jeff Malmad Managing Director, MINDSHARE LIFE+

Andrea Wolinetz VP, Business Development, Viacom

PRESENTED BY TENOR

Anthony Danzi

Jerry Hudson

4:00 ^PM

Industry Initiative On Data Transparency presented by ARF & CIMM

Tech Xperience & Workshop Stage

Do you really know how reliable the data that underlies your decisions is?

Advertising and marketing increasingly relies upon combinations of 1st, 2nd and 3rd party data, combined and modeled to generate relevant target groups. However the process is fraught with risk to marketers because it is difficult to know how good the data are that go into the mix.

Now a new major industry initiative has been proposed involving industry associations to address this and we want you to be in on the ground floor.

Scott McDonald President & CEO, ARF

Jane Clarke CEO and Managing Director, CIMM

Rick Erwin President, Audience Solutions, Acxiom

George Ivie Executive Director, Media Ratings Council

Jim Spaeth Partner, Sequent Partners

Howard Shimmel Chief Research Officer, Turner Broadcasting System, Inc.

Jonathan Steuer CRO, Omnicom Media Group

Gerard Broussard Principal, Pre-Meditated Media

Pete Doe CRO, clypd

Abhilasha (Abby) Mehta Senior Vice President, Marketing Insights & Media Analytics Executive, Bank of America

Scott McDonald

Jane Clarke

4:00 ^PM

UCB Art of the Pitch: GroupM

NewGen Stage @ Lucille's

Despite the many changes ad agencies are facing, the art of the pitch has remained ever-relevant. And the pressurized fever pitch pace demands high performance. UCB's cutting-edge comedy and teaching improvisation comes to the Advertising Week stage, presented by Media iQ. With a customized approach blending comedy fundamentals that double as professional skills, a competitive advantage is sure to be gained.

By Invitation Only.

4:15 ^PM

The Currency of Trust: How should brands navigate the new ‘post-trust’ landscape

Playstation East

Your brand’s most valuable business commodity is its reputational trust.

Knowing how and where you should be communicating with your customers is crucial. It is also critical to understand the role of trust in the consumer journey. Is your brand’s trustworthiness affected by how and where it engages with customers?

Join respected industry leaders for a panel discussion on trust and discover the tools and platforms you need to navigate the ‘post-trust’ world and build consumer confidence.

Penry Price VP Global Sales, Marketing Solutions, LinkedIn

Rishad Tobaccowala Chief Growth Officer, Publicis Groupe

Ben Boyd President, Practices & Sectors, Edelman

Elizabeth Rutledge EVP, Global Advertising and Brand Management , American Express

Penry Price

Rishad Tobaccowala

4:30 ^PM

Mar Tech What is Good Data & Its Future?

Target Media Network Stage @ PlayStation

Everyone is talking data. More than 80% of marketers say they intend to use data to shape their marketing strategy*. There is a lot of data out there and it is increasingly difficult to sparse out what is good data and how you will use it to inform your marketing decisions. Join Suzanne Vranica, Editor of The Wall Street Journal, as she uncovers Target and L'Oreal's approach to data driven marketing and what the future looks like.

Suzanne Vranica Advertising Editor, The Wall Street Journal

Kristi Argyilan Senior Vice President, Media and Guest Engagement, Target

Andy Fisher Chief Analytics Officer, Merkle

Brigitte King Chief Consumer Officer, L'Oreal

Suzanne Vranica

Kristi Argyilan

4:30 ^PM

Creative Storytellers Data Creative: A Strategic Symbiosis

Shutterstock Stage @ Liberty

This panel will explore how successful brands and disruptors are inverting the traditional approach and abandoning a silo-ed team structure in favor of a data-driven approach to creativity to break down barriers to marketing success in the age of digital.

Quynh Mai Founder, Moving Image & Content

Richard Alan Reid Executive Creative Director, BuzzFeed

Maureen Traynor Global Director, Creative Solutions, Spotify

Becky Wang Chief Executive Officer, Crossbeat New York

Kristen D'Arcy Head of Performance Digital Marketing, American Eagle Outfitters

Michelle Klein Marketing Director, North America, Facebook

Renee Plato Senior Vice President, Media Solutions and Innovation, Nielsen

Quynh Mai

Richard Alan Reid

4:30 ^PM

Agency Meet the CEO: The FT's Leadership Roundtable

4A's Centennial Stage @ B.B. King

Meet four of advertising's most compelling CEOs and ask them your toughest questions ranging from hiring policy, to talent strategy, to business culture and fostering a diverse workforce. Hear as Shannon Bond, the Financial Times's media correspondent, interviews a panel of the ad industry's leading lights on their personal journeys to the top and their take on these hot topics.

Jamie Gallo President, Wunderman New York

Shannon Bond Media Correspondent, Financial Times

Chris Brown President & CEO, DDB New York, DDB New York

Christine Fruechte CEO, Colle + McVoy

Monique Nelson Chair & CEO, UWG

Jamie Gallo

Shannon Bond

4:30 ^PM

Impact A Case for Bravery: Brands Taking a Stand

Bing Stage

Classic marketing advice tells us that brands should avoid polarizing social issues, but our unpredictable world and a new generation of consumers has created a different rule book. Trust in everything from government institutions to journalism is crumbling, and people are looking elsewhere for guidance, including the capitalist powers: brands.

Dawn Laguens EVP and Chief Experience Officer, Planned Parenthood Federation of America

Amy Emmerich Chief Content Officer, Refinery29

Neda Azarfar VP, Marketing Communications, The Recording Academy

Sarah Rabia Global Director of Cultural Strategy, TBWA

Michael Maslansky CEO, Maslansky + Partners

Dawn Laguens

Amy Emmerich

5:15 ^PM

Impact Filmmakers & Taking a Stand with Your Brand

Bing Stage

A brand is its story, not a logo or any one campaign. Brands win when they can bring that story to life in a way that is aligned with their ethos and take a stand with purpose-driven work, rather than only spotlighting product. The challenge brands face now is not just finding the right stories but the right people to tell them. Who better to help marketers, then the ultimate experts in storytelling: filmmakers. In this conversation, you’ll hear from award-winning filmmakers about how they are creating purpose-driven work.

Zachary Heinzerling Award winning director

Paula Weinstein Producer & EVP, Tribeca Enterprises

Natasha Lyonne Actor, producer, writer, director

Judd Ehrlich Award winning director

Andrew Essex CEO, Tribeca Enterprises

Zachary Heinzerling

Paula Weinstein

5:15 ^PM

Make Them Laugh: How Humor Is Used to Build Brands and Business

Playstation East

Enjoy an insightful interview with Elizabeth Banks that uncovers her career path from actress to media mogul. As a leader in the entertainment industry she moved from behind the camera to director and producer. As a leader in the comedy space, she promotes other comedians. She will also expand on her success as an advertiser to promote other brands.

Andrew Strickman Head of Brand, Chief Creative, Realtor.com

Elizabeth Banks Actress, Comedian, Entrepreneur, Realtor.com

Elizabeth Banks

5:15 ^PM

Agency GLAAD presents AMPLIFIED: LGBTQ Voices in Advertising

4A's Centennial Stage @ B.B. King

GLAAD presents AMPLIFIED: LGBTQ Voices in Advertising, showcasing a distinguished panel of top advertising executives and an in-depth analysis of this year’s most talked about LGBTQ inclusive ads.

Hannah Fishman Executive Creative Director, DDB

Donna Pedro Worldwide Chief Diversity & Inclusion Officer, Ogilvy & Mather

Paul Marcarelli Actor/Spokesperson, Sprint

Sarah Kate Ellis President & CEO , GLAAD

Tiffany R. Warren SVP & Chief Diversity Officer, Omnicom Group

Justine Armour Group Creative Director, 72andSunny

Andrea Diquez CEO, Saatchi & Saatchi, New York

Hannah Fishman

Donna Pedro

5:30 ^PM

AW Connects with COZI TV

Arena

It's TACO TUESDAY with COZI TV. Kick back with some cocktails, eats, games, and retro tunes hosted by NBC’s iconic multicast network that features hit series including The Nanny, Frasier, The Munsters, Little House on the Prairie, and The A-Team.

7:00 ^PM

D&AD Impact Awards Ceremony

Terminal 5

Join us for the second annual D&AD Impact awards and celebrate those who put their creative ideas into world-changing projects, products, and campaigns.

Network with Impact winners, jurors, and like-minded leaders during the cocktail hour, be inspired by host Hasan Minhaj's social commentary, discover the best creative ideas with impact through the white pencil awards recipients, and join in celebration at the after-party with a special musical guest.

Haiyan Zhang Innovation Director, Microsoft Research Cambridge

Hasan Minhaj American Comedian

Jesse McMillin Creative Director, Lyft

Haiyan Zhang

Hasan Minhaj

9:30 ^PM

Stand Up Live

Gotham Comedy Club

Pete Holmes, creator and star of HBO's Crashing joins the list of great comedians to perform on Advertising Week's late night stage.

Pete Holmes Comedian

Pete Holmes

9:00 ^AM

OMMA

Princeton Club

OMMA@Advertising Week breaks down this future of People-Based Marketing into its four major elements: data pro ling, programmatic platforms, AI and machine learning tech, cross-channel media. From finding people to leveraging automation and AI to reaching consumers with more relevant brand stories, we gather experts from each stage of the emerging people-based marketing economy for a first-of-its-kind encounter with marketing’s future.

9:00 ^AM

THE GIRLS’ LOUNGE

Radio City Room at Bing!

The Girls’ Lounge, powered by The Female Quotient, creates experiential pop-ups at global conferences, corporations and college campuses where women connect, collaborate and activate change together. The destination-turned-movement has become the largest community of business women rising up to transform workplace culture. If we could have done it alone, we would have by now. There’s power in the pack.

Robin Fisher Roffer CEO, Big Fish Marketing

Laura Brounstein Director, Editorial and Business Development, Cosmopolitan & Seventeen

Alex Taylor President, Digital & Content, Clique Media Group

Cindy Whitehead , The Pink Ceiling

Laura Wesley Wilson President, ColorComm

Erica Keswin Workplace Strategist & Founder, Spaghetti Project

Meredith Kopit Levien EVP, Chief Revenue Officer, The New York Times

Sara Badler Director, Programmatic Advertising, The New York Times

Lisa Skeete Tatum , LandIt

Alicia Hatch CMO, Deloitte Digital

Nadine Karp McHugh SVP, Omni Media, L’Oréal USA

Joanna O'Connell CMO, Media Math

Allison Levin Head of Sales, Roku

Lauren Hendricks VP of Publisher Partnerships, Kargo

Julie Green Chief Experience Officer, Microsoft

Debra Bass President, Global Marketing Services , Johnson & Johnson Consumer Companies

Dyllan McGee Founder and Executive Producer of AOL’s MAKERS, AOL

John Gerzema Chairman and CEO, BAV Consulting

Jen DaSilva President, Berlin Cameron

Dee Poku Founder, The Other Festival

Mara Lecocq Founder, Secret Code

Nadine Dietz

Antonio Lucio Global Chief Marketing & Communication Officer, HP Inc.

Deborah Wahl CMO, McDonald's

Jenny Rooney Editor of the CMO Network, Forbes

Gina Larkin

Deb Newmyer Jelin Producer & Author

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Jacki Kelley COO, Bloomberg Media Group

Kristy Wallace CEO, Ellevate Network

Robin Fisher Roffer

5:00 ^PM

The Marketing Society Launch Cocktail Party

The Attic

To celebrate the launch of The Marketing Society New York - the leading global network for senior marketers - we're delighted to be hosting an exclusive cocktail party for 75 of New York's most senior marketers.

The evening will provide a great opportunity to meet our Founding Members and connect with like-minded individuals, while hearing our exciting plans for the rest of 2017 and beyond.

BY INVITATION ONLY.

Gemma Greaves Chief Executive, The Marketing Society

Gemma Greaves

Playstation East

Target Media Network Stage

Shutterstock

4A's Centennial

Bing Stage

Radio City Room

Nasdaq MarketSite

Thomson Reuters

NewGen Stage

Tech Xperience & Workshop

Arena

Cipriani

Gotham Comedy Club

Irving

MoMA

Samsung 837

Terminal 5

UCB East

Agency

Presented by4A's

AI & Cognitive Computing

Presented byIBM

Brand Innovation

Presented byThe Trade Desk

Creative Storytellers

Data

Presented byAcxiom

Evolution of Video & Content

Presented byFreeWheel

Experience Economy

Presented byPwC

Future of Media

Impact

Presented byD&AD Impact

Leadership & Culture

Mar Tech

Presented byTarget Media Network

Media & Entertainment

Presented byTwitter

Millennial Minded

Presented byViacom

Native Ad Forum

Presented byShareThrough

Retail Innovation

Presented byCardlytics

VR & AR

Search Events