In this session...
Digital marketers, DOOH network, ad tech, and mobile data providers share their view of DOOH programmatic, where we are now, and plans for continued growth.
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Last year, more than half of online display and video advertising was bought. This share will eventually grow and expand to include Digital Out-of-Home (DOOH) and Digital Place Based (DPB) media. This panel explores how automation, mobile data and ad serving is evolving to garner new digital revenue for DOOH media operators. Leading DOOH and mobile ad tech companies will share insight on how their technology stacks are transforming to connect digital screen inventory to digital buyers, while digital marketers will share their perspective on the space.
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