Events: New York 2017 | Calendar / Advertising Week

8:00 ^AM

IBM Watson Leadership Breakfast: Charting Our Cognitive Course

MoMA

As marketers, you have massive quantities of data at your fingertips that can be used to more effectively reach and serve your customer. The question is how. Join The Weather Company, an IBM Business, for an exclusive look into our vision for the future of cognitive technology and the ways it can propel your business. We’ll introduce our new brand, our new suite of cognitive advertising solutions, and showcase industry leaders who are embracing data and Artificial Intelligence to transform their businesses.

Kasha Cacy Chief Executive Officer, U.S., UM

Jordan Bitterman CMO, IBM Watson Content & IoT Platform

Michael Rubenstein President, AppNexus

Carrie Seifer Vice President and Chief Revenue Officer, IBM Watson Content & IoT Platform

Kasha Cacy

Jordan Bitterman

8:15 ^AM

VC Power Breakfast Series

Tech Xperience & Workshop Stage

Leading Venture Capitalists will discuss upcoming tech and consumer trends specific to the advertising industry. Which industry will be disrupted next? How can brands and agencies stay ahead of the curve? Where will consumers flock to next?

Fred Schonenberg Founder and CEO, VentureFuel

Jonathan Fine VP, Business Development, REVTECH

Rohit Gupta Partner, SterlingVC

Sallie Jian Vice President, SeedInvest

Chris Young Partner, Revel

Fred Schonenberg

Jonathan Fine

9:15 ^AM

Town Hall Series: The Future of Commerce

Playstation East

Where is commerce headed? Fortune's Executive Editor Adam Lashinsky will host a conversation with Google’s SVP of Ads and Commerce, Sridhar Ramaswamy and Walmart’s President and CEO of U.S. eCommerce, Marc Lore about the trends they see on the horizon, and how their companies aim to build the frictionless experiences today’s consumer craves.

Adam Lashinsky Executive Editor, Fortune

Marc Lore President & CEO, Walmart eCommerce US

Sridhar Ramaswamy Senior Vice President, Ads & Commerce, Google

Adam Lashinsky

Marc Lore

9:30 ^AM

Future of Media Tried, Trusted & True: Premium Publishers Deliver The Right Audiences To Your Brands

Nasdaq MarketSite

The audience for high-quality journalism is bigger than ever, but “free” is not a sustainable business model. News media industry experts will share tips and strategies for navigating the world of proliferating platforms and technologies, focusing on targeting vs. brand advertising, evaluating content proximity and risks of being "content neutral," and utilizing news properties as brand safe environments that attract public interest.

David Chavern President & CEO, News Media Alliance & American Press Institute

Lisa Ryan Howard SVP Advertising , The New York Times

Erin Waters President, RealClearPolitics

Alex Skatell Founder&Chairman& CEO, Independent Journal Review

Michael Kuntz SVP of Digital, USA Today Network

David Chavern

Lisa Ryan Howard

9:45 ^AM

Johnny "Cupcakes" Earle - Get In Touch! Connecting People With The Brand

4A's Centennial Stage @ B.B. King

Why have thousands chosen to get the Johnny Cupcakes' logos tattooed on themselves while camping outside his fake bakeries for weeks? Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a "joke" to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of starting 16 businesses before the age of 16; How he took his t-shirts from his car, to creating a worldwide cult-like following of t-shirt collectors, and how you can build brand loyalty.

Paul Bellantone President and CEO, Promotional Products Association International (PPAI)

Johnny Earle Entrepreneur, Creator and Owner, Johnny Cupcakes

Paul Bellantone

Johnny Earle

9:45 ^AM

Brand Innovation Out of the Office: Insights Through Cultural Immersion

Bing Stage

Walking a mile in someone’s shoes isn’t just a phrase, it’s a research method. Every day, experts go into the field to find truths about the world. As marketers look to connect with consumers, it's time to get up from behind our screens, venture out of the office, and spend time with real people. Y&R presents a discussion on the power of cultural immersion to drive creativity. We’ll delve into how others inside and out of the industry use this method, and how to use immersion to inform and create captivating stories.

Sandy Thompson Global Chief Strategy Officer, Y&R

Dick de Lange Chief Strategy Officer, Y&R North America

Andrew Jenks Filmmaker, TV producer, Author

Lauren Cole Lieutenant Commander, United States Navy

Julie Arbit Vice President of Insights , VICE Media

Sandy Thompson

Dick de Lange

9:45 ^AM

Media & Entertainment Popcorn & A Movie: Snackable Entertainment

Shutterstock Stage @ Liberty

With attention spans thinning with each day, hear from advertising and entertainment leaders on the power of short-form, captivating digital & video content.

Richard Shea Co-Founder, Shea Communications & Major League Eating

David Grossman Global Head of Entertainment Media Partnerships, Twitter

Jason R. Krebs Chief Business Officer, Tenor

Andrew Klein Senior Vice President, AEG Global Partnerships

John Matejczyk CEO & Chief Creative Officer, MUH-TAY-ZIK | HOF-FER

Mike Mikho Chief Marketing Officer, Cycle Media

Richard Shea

David Grossman

10:00 ^AM

Everyday AI: learn how to work smarter using AI capabilities of Office 365

Tech Xperience & Workshop Stage

Learn how Office 365 is utilizing the smart capabilities of AI through user interaction.

Dasha Zenkovich Sr. Product Marketing Manager, Microsoft

Dasha Zenkovich

10:00 ^AM

You Are More Than Your Work Experience

NewGen Stage @ Lucille's

To land your next gig, you need to know how to brand yourself. Recruiters aren’t just looking at your work experience, but they want to know about your skills, hobbies, interests, passions, and more. In this session, learn how to communicate and create a personal brand that shows that you are much more than just your work experience.

Liz Wessel Co-Founder & CEO, WayUp

Liz Wessel

10:00 ^AM

Tech Xperience

Tech Xperience & Workshop Stage

Open to all Delegates, AW TechX will feature an awe-inspiring, hands-on journey through interactive installations, innovations, and bleeding edge tech advancements — haptics, holograms, AI, VR, and AR. Sourcing from startups, corporate and university research labs and our global networks, Experiential Advertising Group and VentureFuel99 have created a curated experience unlike anything done before at Advertising Week.

Delegates must book their tour in advance. Book here

10:15 ^AM

Hunting Waste: A Tale Of Innovation

Playstation East

With more competition for consumers' time, attention, and wallets, media companies and brands are increasingly on the hunt for ways to maximize value and increase efficiencies. In the first part of this session, Nielsen CEO Mitch Barns will discuss how innovation can uncover new business models, new markets and new audiences that serve as catalysts for growth.

One of the most well-known recent examples of innovation is the consumer video experience. In the second portion of the session, Megan Clarken, President of Watch for Nielsen, will be joined by other industry leaders to discuss how these new experiences available on personal devices, smart TVs and even household devices, have created avenues to reach vast new audiences and tap unimaginable advertising opportunities.

Mitch Barns CEO, Nielsen

Megan Clarken President, Watch , Nielsen

Joe Marchese President of Advertising Revenue, Fox Networks Group

Rishad Tobaccowala Chief Growth Officer, Publicis Groupe

Rob Master Vice President, Global Media, Categories and Partnerships , Unilever

Mitch Barns

Megan Clarken

10:15 ^AM

Future of Media Native Ad Forum Native Ad Forum

Nasdaq MarketSite

Dive deep into the future of native advertising, the evolution of the modern advertising experience, and the transformation of legacy ad tech with Sharethrough’s 2017 Native Ad Forum. This three-hour forum will walk you through how to future-proof your native ad strategy while preserving the integrity of your digital content through respectful user experiences. Leaders from from Sharethrough, VICE, Disney, Dotdash, Flashtalking, The Trade Desk, Business Insider Intelligence, and many more will share with you their native success stories, how they plan on integrating it into their overall marketing strategies, and what to expect in the year ahead.

HOW PUBLISHERS CAN SURVIVE THE LATEST TWIST ON THE ADTECH ROLLERCOASTER

Dan Greenberg CEO, Sharethrough

MEASURING THE IMPACT OF NATIVE ADVERTISING

Beth Gostanian Director, Millward Brown

THE NEXT EVOLUTION OF VIDEO: HOW BRANDS ARE SUPERCHARGING THEIR VIDEO INVESTMENTS WITH NATIVE OUTSTREAM

Tanya Dua Advertising Reporter, Business Insider

Victoria Vaynberg Head of Digital, U.S., Anheuser-Busch

Christian Tom VP Sales & Publisher, NowThis

Shawn Silverman SVP, Brand Marketing & Events, Comedy Central

ASK FOR THE MOON: A CNN & VOLVO CASE STUDY IN INNOVATIVE STORYTELLING

Evan Giamanco VP, News Content Partnership, Turner Ignite

WHY NATIVE VIDEO WILL DOMINATE IN 2018

Tim Sims SVP, Third Party Integrations, The Trade Desk

NATIVE + DCO: RESPECTFUL INTEGRATION, DYNAMIC PERSONALIZATION AND THE NEW POSSIBILITIES OF 1-TO-1 MARKETING

Dan Greenberg CEO, Sharethrough

John Nardone CEO, Flashtalking

THE SUPPLY SIDE PLATFORM OF THE FUTURE

Steve Florio Senior Strategic Account Director, Sharethrough

Evan Adlman Vice President, Programmatic Sales & Strategy, Condé Nast

Caley Lewis Director of Programmatic Sales and Partnerships, Dotdash

Paul Wallace VP, Media Solutions, VICE Media Group

Rebecca Weidenbenner Manager of Third Party Platforms, Disney

BECOMING NATIVE: HOW THREE SIMPLE IMPROVEMENTS TRANSFORM BRAND ROI

Melinda Staros Head of Research, Sharethrough

Dan Greenberg

Beth Gostanian

10:25 ^AM

Creative Shorts

4A's Centennial Stage @ B.B. King

Gather to hear a quick presentation from the industries top Chief Creative Officers and Creative Directors. These Creative Shorts will be held throughout the day!

Kash Sree Executive Creative Director, Gyro

John Matejczyk CEO & Chief Creative Officer, MUH-TAY-ZIK | HOF-FER

Joe Sciarrotta Chief Creative Officer, Managing Director, Ogilvy & Mather

Kash Sree

John Matejczyk

10:30 ^AM

Data Daily Debate: Creatives Take on the Analysts

Target Media Network Stage @ PlayStation

Rich data can tell you what your target audience wants, feels, and does. It can illuminate how your customers interact with your products and services, and provide guidelines for development. But if your narrative isn't creative and compelling, will customers know you exist or remember you when making buying decisions? And doesn't creativity drive the need to innovate and find new ways to collect the data that matters? In this chicken-or-egg debate, see who comes out on top.

Peter Spande CRO, Business Insider

Gayle Fuguitt Chief of Customer Insight and Innovation, Foursquare

Jeffrey Hirsch CMO, PubMatic

Terrence Morash Creative Director, Shutterstock

Jennifer Usdan McBride Head of Digital, J. Walter Thompson New York

Peter Spande

Gayle Fuguitt

10:30 ^AM

Media & Entertainment The evolution of entertainment marketing in a connected world

Shutterstock Stage @ Liberty

STX, formed in 2014, is a relative newcomer to the studio world, and from the beginning has done things differently. Hear from Amy Elkins, EVP, Media & Marketing Innovation, about STX’s focus on digital & social, and how they’re connecting with consumers in new and meaningful ways. Amy will be joined by Twitter’s Jen Prince to share insights and best practices for entertainment marketing - and highlight the campaign that helped STX’s Bad Moms become the most profitable film of the year.

Amy Elkins EVP, Media & Marketing Innovation, STXfilms

Jennifer Prince Managing Director, Twitter

Amy Elkins

Jennifer Prince

10:30 ^AM

Agency Creatives on Creativity

4A's Centennial Stage @ B.B. King

Agencies empower the creativity that drives commerce and culture. This panel brings together some of the inspiring honorees of 4A’s 100 People Who Make Advertising Great for a candid look at modern day creatives – stoking innovation, challenging and shifting perceptions, and using their powers for good.

Joe Alexander CCO, The Martin Agency

Madonna Badger CCO/Founder, Badger & Winters

Tali Gumbiner Associate Creative Director, McCann New York

Lizzie Wilson Associate Creative Director, McCann New York

Claire Beale Editor-in-chief, Campaign

Rodrigo Butori VP, Executive Creative Director, the community/la comunidad

Joe Alexander

Madonna Badger

10:30 ^AM

Brand Innovation A Bird’s Eye View into OTT

Bing Stage

In this panel, Brian Stempeck from The Trade Desk, John Alleva from NBCUniversal, Adam Lowy from SlingTV and Sarah Warner from GroupM will provide an end-to-end perspective of the future of OTT advertising.

Jason Abbruzzese Reporter, Mashable

John Alleva Senior Vice President, Digital Monetization and Planning, NBCUniversal

Adam Lowy Director, Advanced TV, Digital & Analytics, Dish and Sling TV

Brian Stempeck Chief Client Officer, The Trade Desk

Sarah Warner Managing Partner, Digital Investment Lead, GroupM

Jason Abbruzzese

John Alleva

10:45 ^AM

NEW REPORT: The State of Advertising Measurement

Tech Xperience & Workshop Stage

The proliferation of new media platforms makes media and audience measurement and consumer insight more challenging, yet more important than ever. But measurement within these new platforms is complex, imperfect and constantly changing. Advertisers, agencies and publishers alike struggle to make the best measurement choices to fit their specific needs and ultimately better their businesses.

Justin Fromm Vice President, Business Intelligence, Advertiser Perceptions

Howard Shimmel Chief Research Officer, Turner Broadcasting System, Inc.

Helen Katz SVP and Director of Global Analytics & Insights, Publicis Media

Nithya Sowrirajan Head of Brand Measurement Strategy and Commercialization, Google

Brian Becker Executive Director, Head of Newsroom, Brand Team, JP Morgan Chase

Justin Fromm

Howard Shimmel

10:45 ^AM

Why Your App Strategy Matters: Developing Standards for the Next Gen of AdTech

NewGen Stage @ Lucille's

In 2016 mobile ads accounted for more than fifty percent of the total digital ad spend for the first time - that spend will only continue to increase in the next five years. But, while advertisers are still figuring out how to effectively reach mobile audiences, there’s been increased hype around new advertising channels, from AR to chatbots, all vying for marketing dollars.

Though some advertisers already have their sights set on the next big thing, mobile advertising is here and still has room to grow and improve.

Joe Quaglia Senior Director, Business Development - Mobile, Integral Ad Science

Matthew Jamison Revenue Development & Partnerships, King

Haylee Adkins Global Head of Client Strategy, Drawbridge

Maggie Mesa VP, Mobile Business Development, OpenX

Joe Quaglia

Matthew Jamison

11:15 ^AM

The Instagram Effect | Where Business and Passions Meet

Playstation East

Instagram’s growing community is changing the world we live in. Marne Levine, Instagram’s Chief Operating Officer, will be joined by leading women in business and beyond, for a discussion around the impact Instagram has had as people spend more time on the platform engaging around passions and as visual storytelling expands.

Sarah Jessica Parker Actor and Businesswoman

Marne Levine Chief Operating Officer, Instagram

Rebecca Jarvis Chief Business, Technology & Economics Correspondent at ABC News and Host, Creator 'No Limits with Rebecca Jarvis' Podcast, ABC News

Emily Weiss Founder and CEO, Glossier

Sarah Jessica Parker

Marne Levine

11:15 ^AM

Data The Current State of Play in Data-Driven Advertising

Target Media Network Stage @ PlayStation

This panel of leading industry experts takes a look at “the good, the bad and the ugly”, and the changing role that data is playing in advertising. With digital media and mobile devices creating a boundaryless advertising economy, this panel will discuss why identity resolution is more important than ever, how to reach audiences consistently around the world, omnichannel measurement, and just how personal TV will become.

Rick Erwin President, Audience Solutions, Acxiom

Glenn Eisen CMO Emeritus, SlingTV

Bill Livek Executive Vice Chairman & President, comScore Inc.

Matt O'Grady CEO, Nielsen Catalina Solutions

Bryson Gordon Executive Vice President, Advanced Advertising, Viacom

Rick Erwin

Glenn Eisen

11:15 ^AM

Agency Surviving & Thriving in the Retail Apocalypse

4A's Centennial Stage @ B.B. King

The retail landscape is fast becoming unrecognizable. Over 350 retailers filed for bankruptcy and over 5,300 stores closed in just the first half of 2017. Anchor stores are disappearing, creating “zombie” shopping malls, and the buying habits of Millennials are shifting the balance of power in nearly every category. And yet, there’s never been a more exciting time in retail. Innovation and disruption are everywhere, fueling brash new business models and bold new strategies.

John Barker Founder and Chief Idea Officer, BARKER

Elyse Burack Director of Marketing, BOXED

Lara DeSignor Head of Digital Marketing, De'Longhi North America

Ron Faris GM, Nike NYC Digital Studio & SNKRS

Piers Fawkes Founder & President, PSFK.com

John Barker

Elyse Burack

11:15 ^AM

Brand Innovation Building an Authentic, Bold Campaign

Bing Stage

When is it right for a company to discuss a hot-button topic? Last fall, Tecate built a dynamic campaign around “The Wall,” in which two friends shared a Tecate over the Mexico-U.S. boarder. Esther Garcia will discuss the success of this campaign and why it worked for the beer brand. She will also share how Tecate is continuing its bold marketing in 2017, and how other companies can authentically – and effectively – engage in timely topics and conversations.

Esther Garcia Vice President, Tecate U.S.

Esther Garcia

11:15 ^AM

Media & Entertainment TARGETED.TV

Shutterstock Stage @ Liberty

Consumers have unprecedented choices blending content and device. How do you hit the target in a booming content/tech-driven landscape, and deliver results for brands along the way?

Alvin Bowles Head of Global Publisher Sales and Operations , Facebook

Andrew Capone SVP, Marketing & Business Development, NCC Media

Michael Scott Head of Sales for the East Coast, Samsung Ads

Michael Strober EVP, Client Strategy & Ad Innovation, Co-Head Turner Ignite, Turner Broadcasting

Kern Schireson Executive Vice President, Data Strategy & Consumer Intelligence, Viacom

Ben Tatta 605, Co-Founder and President

Robert D. Weisbord Chief Operating Officer, Sinclair Digital Group

Alvin Bowles

Andrew Capone

11:30 ^AM

Millennial Leaders: When Passion Meets Purpose & Research:Bursting Media Bubbles

Tech Xperience & Workshop Stage

24Notion will be joined by VC’s and leaders in various industries to talk about utilizing mentorship and bringing meaningful purpose into a business. Lifestyle and purpose-driven agency 24Notion has been doing just that for a long time. Wondering about what trends you should actually follow? we will also host a presentation about the state of Millennials, from discussing trending ideas, ad clouds, and integrated marketing campaigns, to how CSR is changing the way we do business.

Ivo Lukas CEO/Founder, 24Notion

Claudia Iannazzo Managing Parther/Co-Founder, AlphaPrime Ventures

Taylor Schreiner Director of Research, Adobe Digital Insights

Ivo Lukas

Claudia Iannazzo

11:30 ^AM

NextGen: Conversations with Series: Session 3

NewGen Stage @ Lucille's

Join us for a special AW edition of the AD Club's very popular "Conversation With" Series where we provide direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, our very own influential Young Professionals, who will dive into hot topics, and then we will turn the tables and the executive will get a chance to ask what makes millennials tick today.

Thomas Drew Social Media Strategist, Co-Founder & Partner, BLKBOX & 1and1Life

Tricia Nichols Vice President, Global Consumer Marketing & Engagement, Esteé Lauder

Thomas Drew

Tricia Nichols

12:00 ^PM

Data Measuring Up

Target Media Network Stage @ PlayStation

It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.

Scott McDonald President & CEO, ARF

Chris Kelly CEO, Survata

Mark Rabe CEO, Sojern

Antonio Tomarchio CEO, Cuebiq

David Wong Senior Vice President, Product Leadership, Nielsen Watch

Scott McDonald

Chris Kelly

12:00 ^PM

Agency Movement Makers Change The World

4A's Centennial Stage @ B.B. King

StrawberryFrog, the world's first and only Cultural Movement Firm, will talk about the power of movements and how they can inspire and evoke action like never before. StrawberryFrog will host a panel with 4 incredible Movement Makers, to hear more about what they're doing and how their movements are changing lives and the world for the better.

Ashley Connors Head Of Strategy, StrawberryFrog

Holly Wasson Senior Vice President Brand and Marketing Communications, SunTrust

Katie Hood CEO, OneLove Movement

Jeff Minton Photographer , Van Life Movement

Marshall Brown President, Save the Great South Bay

Tyler DeAngelo Executive Creative Officer , StrawberryFrog

Ashley Connors

Holly Wasson

12:00 ^PM

Brand Innovation From Creative Culture to Makeup, Meet the Brand Behind Milk

Bing Stage

A creative studio and services company at-heart, Milk launched Milk Makeup in 2016. Inspired by Milk's community, the consumer product line embodies the spirit of the Milk culture with its mantra of inclusion and creativity. Milk transformed the age-old cosmetics industry and pioneered the genderless beauty movement for a new generation of makeup-wearing guys and girls. In this chat with Mazdack Rassi and Georgie Greville, learn how a trusted brand innovated itself all over again by tapping into its evolving community.

Mazdack Rassi Co-Founder, Milk + Milk Makeup

Georgie Greville Co-founder + Creative Director, Milk Makeup

Mazdack Rassi

Georgie Greville

12:00 ^PM

Media & Entertainment Live Meet Live

Shutterstock Stage @ Liberty

The road to consumer engagement is that sweet spot which blends the live experience with a digital overlay.

Richard Shea Co-Founder, Shea Communications & Major League Eating

Andrea Bailey Vice President, Partnership Activation, AEG Global Partnerships

Dustin Godsey CMO, Milwaukee Bucks

Jean-Philippe Maheu VP, Client Solutions for the Americas, Twitter

Andrea Bailey

12:15 ^PM

RED, WHITE And . . . BLUE?

Playstation East

In 2017, the pace of damage to our global image has accelerated dramatically. Navigating an “America First” strategy in a global marketplace creates a new set of challenges for all-things American. Brand leaders, image keepers and other experts discuss and debate the complexity of the American brand in a G19 era.

BRAND AMERICA IN 2017: THE FACTS AND THE FINDINGS
Overview of how the world views the U.S. now and whether it matters, including premiere of original MavenMagnet research commissioned by Advertising Week to learn whether America’s damaged image affects American brands in the global community.

Keith Reinhard Chairman Emeritus, DDB

Ritu Ghuwalewala Founder & COO, Mavenmagnet

LEFT. RIGHT, CENTER
CNN moderates a no-holds-barred conversation on the road we have travelled, where the
Brand USA stands today and implications for American-made products and services.

Christine Romans Chief Business Correspondent & Anchor, CNN

Jack Leslie Chairman, Weber Shandwick

Ken Sunshine Founder & President, Sunshine Sachs

Mike Paul President, Reputation Doctor® LLC

Richard Edelman President & CEO, Edelman

Scott Farrell President, Global Corporate Communication, Golin

REAL TIME BRIEF
The client? The United States of America. The brief? Create a global campaign to turn around the image of brand USA.

Chuck Porter Chairman, CP+B

David Sable Global CEO, Y&R

Jimmy Smith Chairman, CEO, CCO, Amusement Park

Julie Menin Commissioner, Mayor’s Office of Media and Entertainment

Matt Freeman Operating Partner, Bain Capital

Rob Reilly Global Creative Chairman, McCann Worldgroup

Keith Reinhard

Ritu Ghuwalewala

12:15 ^PM

Role Reinvention: A Workshop for Ad Directors & Producers Fit for the Future

Tech Xperience & Workshop Stage

Commercial campaigns are bringing different types of talent—experiential, technologists, artists—in contact with agencies and their clients. Budgets are being divided among many different deliverables, leaving less in the pot for traditional film and TV-based executions. Going forward, how are agencies looking to collaborate with "traditional" commercial production companies and their directors? How can directors position themselves to fit into this expanding landscape?

Bryan Litman Co-Director of Film Production, Droga5

Jesse Brihn Co-Director of Film Production, Droga5

Eriks Krumins Senior Executive Producer, MJZ

Bryan Litman

Jesse Brihn

12:45 ^PM

Data Realizing the Full Potential of Audience Targeting

Target Media Network Stage @ PlayStation

Big data has been transforming the media industry for some time, but perhaps in no more significant way than in the growing application of advanced audience data. Media buyers and sellers are moving beyond traditional demographics toward using more precise behavioral-, interest- and lifestyle-based segmentation as currency.

This session will explore this growing trend and the lucrative opportunities that exist to effectively reach consumers with advertising and content that they find relevant and engaging.

Chris Wilson Chief Revenue Officer , comScore

Gabe Bevilacqua Senior Vice President of Product Management, Viacom

Adam Lowy Director, Advanced TV, Digital & Analytics, Dish and Sling TV

Michele Toller VP Media, Empower MediaMarketing

Chris Wilson

Gabe Bevilacqua

12:45 ^PM

Media & Entertainment Bringing A Hollywood Perspective To Madison Avenue: Collaborations In Storytelling

Shutterstock Stage @ Liberty

Re-thinking brand storytelling with Microsoft and Hollywood talent.

Kathleen Hall Corporate VP, Brand, Advertising and Research, Microsoft

Andrew Panay CEO, Panay Films and Founder, Blk-Ops, Panay Films

Laura Petrecca Business Reporter, USA TODAY

Brian Klugman Writer, Actor, Director and Head of Creative, Blk-Ops

Kathleen Hall

Andrew Panay

12:45 ^PM

Brand Innovation Chatting with Advertising’s Most Iconic Mascots

Bing Stage

Brand mascots like you’ve never seen them before! Join Mr. Peanut, StarKist’s Charlie the Tuna, and Smokey Bear on stage for an interview with our AW360 Icon Blogger, Heather Taylor that features advertising’s most iconic characters.

Heather Taylor , AW 360 Icon Watch

Charlie the Tuna , Starkist

Mr. Peanut , Planters

Smokey Bear

Heather Taylor

Charlie the Tuna

12:45 ^PM

The New Marketing Normal: GE DroneWeek 2017

4A's Centennial Stage @ B.B. King

In its third year, DroneWeek highlights GE’s technology contributions, taking viewers on drone-piloted tours of the world’s most brilliant machines. This year was the most ambitious yet, calling on its agencies Barbarian, Spark Aerial and Giant Spoon to take a new idea and break the mold again. Forward marketing requires collaboration in storytelling, technique, and media. Join new media partner, VICE, and hear how the team realized the full potential of drones, robotics and digital tech on the world's energy ecosystem.

Adam Lau Group Creative Director, Barbarian

Ben Dietz Director of Business Development, Vice Media

Radley Angelo CEO, Spark Aerial

Sam Olstein Director, Global Innovation, GE

Sydney Williams Head of Global Social Media & Programming, GE

Trevor Guthrie Co-Founder, GiantSpoon

Brian Braiker Editor, Ad Age

Adam Lau

Ben Dietz

1:00 ^PM

Measuring Success as a Data Scientist

Tech Xperience & Workshop Stage

When building predictive models to deliver targeted advertisements, the decision on how to measure success is critical to the ultimate success of the model. The wrong measure of success will lead to models that preform below expectations in the real wold. This talk focuses on how data scientists define model success, the common pitfalls, and how choosing the right metric of success leads to better advertising outcomes.

Dr. Robert Judith Data Scientist, Cambridge Analytica

Philippa Kennedy Senior Project Manager, Cambridge Analytica

Robert Murtfeld Business Development Director, Cambridge Analytica

Dr. Robert Judith

Philippa Kennedy

1:00 ^PM

The 3F’s of Innovation & Creativity

NewGen Stage @ Lucille's

In his new book (published in 2018) JC focus’s around 3 core pillars of business success that he believes are fundamental to each and every company (Legacy or Start up).

JC’s 3 F’s theories are:
(1) Focus: Why a laser focus x lack of focus is the ultimate balance to success
(2) Flow: Why Energy is the core driver of Creativity & Innovation
(3) Fungibility: Why business’s MUST have a mutually transferable innovation frameworks in order to deliver sustainable success. JC is working with a renowned research to company to build The Fungibility Index. A set of criteria that determines which companies are truly innovative at their core

JC explores these core tenets in detail giving live examples of where this has worked and where this has failed.

Jonathan Oliver Global CCO, Unlockd

Jonathan Oliver

1:15 ^PM

Future of Media It’s not that complicated… How to create and perfect your native strategy

Nasdaq MarketSite

Brands are continually looking to position themselves within content that their consumers already trust. Beyond the social networks – there are beloved, premium native outlets that provide both context and scale, and can be easily managed through programmatic channels. The predicted growth for the sweet spot in native is exponential. Are you ready? Do you know what actions you need to take to capitalize on and create a strategy that works?

Katie Glass VP, Partnerships, TripleLift

Nandeeta Seth Global Product Lead, Google

Megan Pagliuca Global CEO, Accuen

Scott Mulqueen VP of Programmatic Strategy and Operations, Time Inc.

Katie Glass

Nandeeta Seth

1:30 ^PM

Brand Innovation VB&P and Audi: A Partnership That’s Stood The Test Of Time

Bing Stage

The average client-agency relationship tenure has recently taken a hit. Venables Bell & Partners and Audi have bucked the trend however, with a partnership that’s exceeded a decade this year and redefined the luxury car market in the process. Hear from Paul Birks-Hay and Loren Angelo on how their companies built a successful relationship that’s brought out the best in each other, weathered the bumps along the way, led to award-winning work that’s influenced culture, and strongly contributed to business growth for the brand.

Katie Kempner Creator & Host, Perspectives

Loren Angelo VP, Marketing, Audi of America

Paul Birks-Hay Partner, President, Venables Bell + Partners

Katie Kempner

Loren Angelo

1:30 ^PM

Data Moving from Device-Centric Targeting to People-Based Messaging

Target Media Network Stage @ PlayStation

As advertising tools become more sophisticated and consumers become savvier, it’s more important than ever to ensure messages are highly relevant and personalized. Join eBay’s VP & GM of Advertising, Bridget Davies, for a discussion on the importance of cross-device audience recognition, and how to shift from targeting devices to targeting people on the other side of the screen.

Raj Pannu, PhD Founder & CEO, Emergence

Bridget Davies VP of Advertising, eBay North America, eBay

Susan Panico SVP Strategic Solutions, Pandora

Raj Pannu, PhD

Bridget Davies

1:30 ^PM

Agency Creating Content to Inspire a Generation

4A's Centennial Stage @ B.B. King

Gen Z is a generation unlike any other and they're set to take over. From being the first social network natives to being born advocates- they are disrupting every industry they touch. As marketers and a fully-distributed media brand, our goal is to inspire and entertain this audience, featuring original content starring the influencers they trust most. Join Awesomeness and Gatorade to take a deeper look into how this content is created.

Kelly Day Chief Business Officer, Awesomeness

Kenny Mitchell Head of Consumer Engagement, Gatorade

James Cooper Editorial Director, Adweek

Kelly Day

Kenny Mitchell

1:45 ^PM

Truth in Comedy: Leverage Your Personality

NewGen Stage @ Lucille's

Join comedians from the Upright Citizens Brigade Theater for an interactive workshop where you'll learn the improv skills that double as professional tools. You'll get to try out "Yes, And," being creative on the spot, and practice activities that help you enhance your own personal brand the same way comedians develop their comedic voice. It'll be fun and easy! You will be pressured to get on stage exactly zero times.

2:00 ^PM

Future of Media Publishers Punch Back: Innovation and Growth powered by Data

Nasdaq MarketSite

Few industries have been so relentlessly forced by changes in market and consumer habit to move as quickly, adeptly, and strategically as publishing. Publishers have championed innovation like their lives depend on it, because they do.

What does the future hold for publishers who truly embrace a data-driven approach and is there a future for those who don’t?

Jim Norton Chief Business Officer, President of Revenue, Conde Nast

Sam Barnett SVP, Publisher, Quantcast

Susan Kaplow Chief Content Officer, Apartment Therapy Media

Mark Howard Chief Revenue Officer, Forbes Media

Jason Wagenheim Chief Revenue Officer, Bustle

Jim Norton

Sam Barnett

2:15 ^PM

Why Purpose Wins: How Howard Schultz Built Starbucks

Playstation East

A fireside chat between Mic's CEO and co-founder, Chris Altchek, and Starbucks Chairman, Howard Schultz, about how Starbucks grew to 25,000 stores in 75 countries while redefining the role and responsibility of a for-profit company.

Chris Altchek CEO & Co-Founder, Mic

Howard Schultz Chairman, Starbucks

Chris Altchek

Howard Schultz

2:15 ^PM

Data Keeping the Creative Spark Alive in a Data Driven World

Target Media Network Stage @ PlayStation

Actionable data is the lifeblood of the digital ad industry. While data drives increasingly precise and in-the-moment targeting, creative is still at the core of every successful campaign. In this session we’ll explore how creative strategy and execution is keeping pace in a rapidly-evolving, data-fueled world, and see which brands are best at crafting iconic, data-informed campaigns.

Amy Avery Chief Intelligence Officer, Droga5

Evan Hanlon Vice President, Managing Partner, Strategy & Platforms, GroupM

Jessica Spaulding Head of Marketing Strategy & Creative, North America Nutrition, PepsiCo

Joe Kowan EVP, Strategy & Product, Media iQ

Amy Avery

Evan Hanlon

2:15 ^PM

Media & Entertainment Fans Come First: How Mobile and Data are Changing the Future of Sports

Shutterstock Stage @ Liberty

Sports is one of the biggest businesses on earth. Where there’s a team, there’s a huge and fanatic following. But as game days become less about TV sets and living rooms, how do teams, brands and content creators get in on the action and really connect with fans? The smart players are kicking off the future, turning to mobile and data to activate new experiences that make the small screen a vital part of every big game, wherever and however the fans are watching.

Geoff Reiss GM of Sports, Oath

Gary Belsky Principal, Elland Road Partners

Brian Hughes SVP, Audience Intelligence & Strategy, MAGNA

Erin McPherson Head of Content Strategy & Acquisition, Verizon

Victor Cruz NFL Pro Bowl Receiver

Geoff Reiss

Gary Belsky

2:15 ^PM

Agency AI Content Creation: Who Will Rise? Is the next Creative Rock Star A Human?

4A's Centennial Stage @ B.B. King

Hosted by:

Jon Bond, Co-Chair & Chief Tomorroist, The Shipyard
Ben Clarke, President, The Shipyard

Jim Harris Chief Operating Officer, Unanimous AI

Junior Sanchez Partner & President , A&R Utopia Music

Rachel Law Co-Founder & CEO , Kip

Andreas Combuechen CEO , Stanley.ai

Rachel Law Co-Founder & CEO , Kip

Andreas Combuechen CEO , Stanley.ai

Rachel Law Co-Founder & CEO , Kip

Andreas Combuechen CEO , Stanley.ai

Jon Bond Co-Chair & Chief Tomorroist, The Shipyard

Ben Clarke President, The Shipyard

Jim Harris

Junior Sanchez

2:15 ^PM

Brand Innovation The Next Era of Mobile: How Apps Are Revolutionizing The Way Brands Do Business

Bing Stage

Extending far beyond the reach of digital, apps are an integral facet to formulating an overall business strategy. Mobile has redefined how brands approach customer acquisition, engagement and loyalty. In this panel, Danielle Levitas will explain the massive opportunity that mobile presents for businesses, and explore best practices and key insights from brands that are already crafting their own winning app strategies.

Danielle Levitas SVP, Research, App Annie

Rob Rowe Senior Vice President of Flagship Product, iHeartMedia

Greg Chambers Global Group Director - Digital Innovation, The Coca-Cola Company

Danielle Levitas

Rob Rowe

2:30 ^PM

How to Win at User Experience Design: UX for Non-UXers

NewGen Stage @ Lucille's

As consumers’ expectations evolve, providing a seamless user experience (UX) is key for brands to stay competitive. But in order to build products and experiences that deliver value for users, we have to first understand the principles and mindsets that drive powerful UX. In this session, we’ll explore the nuts and bolts of UX, and unpack the essentials of a superb user-centric experience.

Paul Canetti Founder and CEO, MAZ

Paul Canetti

2:30 ^PM

Master of the Data-verse: The Competitive Edge of a Connected Ecosystem

Tech Xperience & Workshop Stage

We all dream about it – a world where every marketing system speaks the same language and data passes freely between them, creating a clear, complete view of every customer. Why is this so hard to do? The answer lies in a disconnected ecosystem. The average brand uses more than 30 solutions to engage customers. Join this session to learn how you can use AI to harness all the power and potential of your martech stack, become the master of your data and fuel unprecedented innovation –without ripping out existing systems.

Michael Trapani Product Marketing Leader, IBM Watson Marketing

Michael Trapani

2:45 ^PM

Future of Media Bridging the Gap Between Advertisers & Publishers

Nasdaq MarketSite

Marketers today make a lot of noise about being data-centric, they ask for more data, more verification, and more bang for their buck. The digital shift added new strain and pressure to agencies and CMO’s, but that pales in comparison to the world of publishers. Publishers have overcome an actual existential threat, while the rest of us overcame a bump in the road. So what can we as an industry learn from publishers? As two ends of the same digital ecosystem, do they really sit so far apart?

Konrad Feldman Co-Founder and CEO, Quantcast

Karthic Bala Head of Data Strategy, Condé Nast

Mike O'Hagan VP, Operations, The Players Tribune

Joshua Palau VP Digital and Omnichannel Marketing, Bayer Consumer Health

Adam PUCHALSKY SVP, MANAGING DIRECTOR , UM STUDIOS, NA

Konrad Feldman

Karthic Bala

3:00 ^PM

Data If You Can Predict Your Customer's Future, What Will it Mean for Marketers?

Target Media Network Stage @ PlayStation

We now have the power to go beyond knowing what a customer will do to actually predicting how they’ll behave in the future. While the best place to start is with business goals, where it leads is changing the way marketing is done. Everything from demographics to average order total, from the lifetime value of a customer to their propensity to buy, from prioritizing sales leads to customizing campaigns is being forecasted through predictive analytics. How can you use this powerful tool to cope with channel proliferation and changing purchase behavior? What insights can you capture that will drive marketing creative? How can the data help determine the most impactful messages? Our esteemed panelists know.

Josh Golden Publisher, Ad Age

Patrick Albano CRO, AdTheorent

Ali Bohra Director, Strategy and Product Marketing, Adobe

Nishat Mehta President, IRI Media Center of Excellence, IRI Worldwide

Craig Snodgrass Chief Data Officer, Cardlytics

Justin Shriber Vice President of Marketing, LinkedIn

Josh Golden

Patrick Albano

3:00 ^PM

Media & Entertainment Next Gen for a New Gen: Content, Voices and Influencers

Shutterstock Stage @ Liberty

A new generation of storytellers has emerged and is connecting with audiences in new and different ways. From next gen content creation to innovative product development, we will take a look at how brands can create connections with their audiences like never before.

Pamela Drucker Mann CMO, Condé Nast

Michelle Lee Editor in Chief, Allure, Condé Nast

Phillip Picardi Editorial Director, Teen Vogue & Allure, Condé Nast

Marco Hansell CEO, Speakr

Pamela Drucker Mann

Michelle Lee

3:00 ^PM

Agency Is it Possible to Capture Consumer Attention with Video Advertising?

4A's Centennial Stage @ B.B. King

With most publisher platforms reporting attention spans of under ten-seconds, advertisers are beginning to wonder if the days of the thirty-second spot are numbered.

Seraj Bharwani Chief Strategy Officer, Acuity Ads

Kris Magel President, East Coast, Initiative

Jamie Auslander Vice President, Research, Fox Advanced Ad Products

Dominic Iacono Marketing Director, GSK Consumer Healthcare

Jonathan Eccles Director, Product Management, Pandora

Seraj Bharwani

Kris Magel

3:00 ^PM

Brand Innovation An Uncomfortable Conversation with CMOs and The Marketing Society

Bing Stage

What is the elephant in the room? What do clients really think? Join The Marketing Society and a group of top marketing leaders to find out. Expect an uncomfortable session, expect bravery, expect the truth. Hosted by The Society's Chief Executive, Gemma Greaves, you'll hear from their Founding Members: Rashmy Chatterjee, CMO, IBM; Jason Chebib, VP Consumer Planning, Diageo; Michelle Froah, VP Marketing Excellence, Samsung and Angela Ceccarelli, VP Marketing, HSBC.

Gemma Greaves Chief Executive, The Marketing Society

Angela Ceccarelli Vice President, Marketing, HSBC

Rashmy Chatterjee CMO North America, IBM

Jason Chebib VP Consumer Planning, Diageo

Michelle Froah VP Marketing Excellence, Samsung

Gemma Greaves

Angela Ceccarelli

3:15 ^PM

Big Screen + Small Screen - The value of adding mobile video to a TV campaign

Tech Xperience & Workshop Stage

TV commercials have proven to be valuable to marketers throughout the years. However, the beneficial effects of adding mobile video to these campaigns is only beginning to be understood.

Kargo and MediaScience will share their findings on the rational and emotional impacts of video advertising on mobile as a subsequent exposure to TV, and the necessary ingredients to convey brand narratives when focusing on these exposures.

AJ Mathew VP of Research & Insights, Kargo

Duane Varan CEO, MediaScience

AJ Mathew

Duane Varan

3:15 ^PM

Power-on: Empowering The Offline World Through Digital Technology

Playstation East

The world is at our fingertips more than ever thanks to mobile — whether you need a meal, hotel, car, parking, prescription, entertainment, or directions, you name it, there’s a good chance it can be yours with the touch of a button. Waze and partners explore which companies are revolutionizing the offline to online experience and predict what's to come as platforms continue to evolve and converge.

Martin Swant Technology Staff Writer, ADWEEK

Dan Brough Head of Agency Business Development, Waze

Kristen Cho VP of Marketing, SpotHero

Dan Levi CMO, Clear Channel

Christina Radigan Managing Director of Marketing & Communications, Outdoor Media Group

Martin Swant

Dan Brough

3:30 ^PM

Future of Media Bloomberg & Twitter: The New News

Nasdaq MarketSite

Join us for a dynamic discussion between Bloomberg Media Chief Executive Officer, Justin B. Smith, and Twitter Chief Operating Officer, Anthony Noto, on their partnership to create #TheNewNews - the first live social video breaking news network, combining the trusted global news-gathering resources of Bloomberg and the social power of Twitter. The session will explore the evolution and convergence of media, technology platforms and advertising, and today's changing digital news experience.

Anthony Noto COO, Twitter

Justin B. Smith CEO, Bloomberg Media Group

Brian Braiker Editor, Ad Age

Anthony Noto

Justin B. Smith

3:45 ^PM

Data The ROI of Becoming Data-Driven: How Do You Measure Success?

Target Media Network Stage @ PlayStation

In today’s competitive landscape, companies of all sizes need to take a metrics-driven approach. As a result, CMOs have become big consumers of data and technology to achieve their goals. In this talk, Jeff Weiser, CMO of Shutterstock, will share actionable approaches to harnessing data and technology to drive optimization. A former data analyst, Jeff will share how he’s applied a data-driven approach in performance marketing and CRM to drive growth and address the balance between art and science in marketing optimization.

Jeff Weiser CMO, Shutterstock

Jeff Weiser

3:45 ^PM

Media & Entertainment WTF Does Data Have to do With Entertainment and Lifestyle Brands?

Shutterstock Stage @ Liberty

Join an exquisite cast of entertainment marketers and lifestyle brand mavens to discuss how big data fuels the most personal and effective choices consumers didn’t even know they had. WTF does data have to do with entertainment? Come find out during our event, where surprise and delight meet discovery.

Natasha Cholerton-Brown Content Production, Operations and Distribution Executive, Bloomberg LP

Don Robert VP, Research, A&E Networks

Rita Ku Chief Intelligence Officer, rauxa

Matthew Biboud-Lubeck VP Consumer Engagement Strategy, Amperity

Rachael Johnson Vice President of the Digital Center of Excellence, Moet Hennessy USA

Olivia Oshry Senior Manager, Oath

Natasha Cholerton-Brown

Don Robert

3:45 ^PM

Agency Marketing after The Singularity: What AI will mean for brands

4A's Centennial Stage @ B.B. King

The discipline of marketing will be one of the first to be disrupted by the mainstream arrival of Artificial Intelligence.

Every aspect of the what we now know as marketing will change. What we understand of our customers - and how we talk to them - will no longer be primarily driven by human decision making.

How agencies organize themselves, meet client briefs, and identify marketing opportunities, will change more radically over the next decade than the last century of adland's development.

Tim Burrowes Founder, Mumbrella

Loren Angelo VP, Marketing, Audi of America

Amy Inlow Chief Marketing Officer, Albert

Avin Narasimhan Head of Communications Planning, PHD NY

Chip Register Co-Chief Executive Officer, Publicis.Sapient

Christi Olson Head of Evangelism, Bing, Microsoft

Tim Burrowes

3:45 ^PM

Brand Innovation Principles for success in today’s noisy, connected social media driven world

Bing Stage

In a noisy, social media-driven world, where marketing is easily ignored and rarely trusted, brands struggle to control their narratives, loyalty is almost nonexistent and a company’s actions matter far more than its words. In this session, Charles Schwab’s CMO, Jonathan Craig, will share a few universal keys to driving growth and highlight some best-in-class examples of how to drive the industry forward.

Jonathan Craig CMO, Charles Schwab

Jonathan Craig

4:00 ^PM

Shop the Feed – How Facebook is Shaping Social Shopping

Tech Xperience & Workshop Stage

As this year’s Mary Meeker Internet Trends report pointed out, the Facebook feed has morphed into a shoppable storefront with an array of sponsored posts and ads that target users with relevant products they are likely to buy. Join the session to learn how to craft strategies and creatives that recreate the IRL window shopping experience on social. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats such as Collection ads and Carousels.

Kristo Ovaska Founder & CEO, Smartly.io

Josh Gray Sr. Director, Growth, Reformation

Jordan Deodato Head of Growth, BARK

Anne Thouas Head of Awareness Marketing, Wonderbly

Kristo Ovaska

Josh Gray

4:00 ^PM

UCB Art of the Pitch: IPG

NewGen Stage @ Lucille's

Despite the many changes ad agencies are facing, the art of the pitch has remained ever-relevant. And the pressurized fever pitch pace demands high performance. UCB's cutting-edge comedy and teaching improvisation comes to the Advertising Week stage, presented by Media iQ. With a customized approach blending comedy fundamentals that double as professional skills, a competitive advantage is sure to be gained.

4:15 ^PM

Fast Company Founders

Playstation East

Fast Company Founders returns to Advertising Week with a new line up of creators.

Alex Chung Founder, THOUGHT CATALOGUE & Director of Strategy, Giphy

Amy Farley Senior Editor, Fast Company

Jeff Goodby Co-Chairman & Partner, Goodby, Silverstein & Partners

Bill Koenigsberg President, CEO, & Founder, Horizon Media

Alex Chung

Amy Farley

4:15 ^PM

Future of Media Minding the Machines: Solving the Tech Transparency Problem

Nasdaq MarketSite

The systems got faster. The scale got bigger. The data got more abundant. Automation was winning the game. But then came the revelations—measurement and brand safety challenges. The industry has a trust and accountability issue. How are agencies, brands, publishers and platforms working together to make it more transparent?

Tim Mahlman President, Ad Platforms, Oath

Jason White SVP Programmatic, CBS Interactive

Danielle Smith Digital Marketing, Verizon

John Montgomery Global Executive Vice President of Brand Safety, GroupM

Tim Mahlman

Jason White

4:30 ^PM

Data How Location Data is Transforming Advertising

Target Media Network Stage @ PlayStation

Location is the new cookie. Mobile and location data are changing how and where brands place advertising and advertising dollars. With the ability to follow the consumer, create cohorts, and in many cases knowing where she will go next, location has been a game changer, especially when combined with Digital Out of Home. Learn from experts how location data and digital out of home deliver a one-two punch!

Barry Frey CEO, Digital Place Based Ad Association

Scott Marden CMO, Captivate

Marta Martinez CRO, Intersection

Chris Polos Vice President/GM Taxi Media, Verifone Media

Barry Frey

Scott Marden

4:30 ^PM

Media & Entertainment Are Brands & Agencies Really The New Movie Studios?

Shutterstock Stage @ Liberty

Join The Weinstein Company Co-Chairman Harvey Weinstein and Ketchum’s EVP of Entertainment Marcus Peterzell as they explore the new brand-funded long form content model. They will discuss how Hollywood directors are finding new sources of funding for their pet projects from brands, and how brands are justifying the expenditures and measuring success. At the end of the panel, there will be an exclusive announcement to reveal a new brand-funded film alliance.

Steve Barrett Editor-in-Chief, PR Week

Marcus Peterzell EVP, Entertainment, Ketchum

Harvey Weinstein Co-Chairman, The Weinstein Company

Steve Barrett

Marcus Peterzell

4:30 ^PM

Agency How to Design AI for Human Emotion

4A's Centennial Stage @ B.B. King

Humans are rapidly being replaced by smart technology. With this algorithmic future on our doorstep, how do we ensure we continue to make meaningful connections with our audiences? In a world where robots are taking over, emotion is all the more important to win consumers’ hearts. Michael Vromans, Creative Director at DPDK, will take us on a journey exploring how Artificial Intelligence can be designed to feel human. To the point you don’t even realize it’s there.

Michael Vromans Creative Director, DPDK

Michael Vromans

4:30 ^PM

Brand Innovation The Power of Context

Bing Stage

Join eBay Advertising’s Senior Director of Sales & Marketing, Josh Wetzel, for a lively discussion on how an integrated partnership with the largest marketplaces are crucial to driving both near term and long term market share growth for brands.

Josh Wetzel Senior Director, Sales & Marketing, eBay Advertising, eBay

Josh Wetzel

4:45 ^PM

Uber, Pepsi, Wells Fargo: How Data Is Transforming Crisis Communications

Tech Xperience & Workshop Stage

Most brands have inadequate tools for measuring the impact of a PR Crisis — and more importantly — for determining the most effective way to respond. But new advances in survey research are changing that.

Attendees will learn how companies can use new technologies to prepare for crises, measure the fallout, & make sure a brand’s reputation stays intact. The session will feature insights from interviews with over 1.5 million people -- including exclusive data on the recent Wells Fargo, Pepsi & Uber controversies.

Michael Ramlet CEO, Morning Consult

Michael Ramlet

5:00 ^PM

Future of Media Substance Will Be Viral

Nasdaq MarketSite

To compete for limited attention, many brands have responded by creating even more stuff and/or reducing content formats to the small, superficial and snackable. All of a sudden, success is being measured not in depth, but in :03 and :06 views. But is this cycle sustainable? Do consumers want quick, low-calorie content, or will depth and substance be the key to commanding attention? Join this panel of brands, creators and publishers as they debate the merits of each approach and offer their predictions.

Armando Turco General Manager, Vox Creative

Jeanine Poggi Media Reporter, Advertising Age

Jeannie Chu VP Global Brand Content, American Express

Alex Bodman Global Creative Director, Spotify

Armando Turco

Jeanine Poggi

5:15 ^PM

Agency How the Power of Different Will Change the World

4A's Centennial Stage @ B.B. King

Three years ago, a few ad execs talked about the impact that diverse thinking has on corporate culture and how the power of a single idea could overcome one of the most profound and overlooked discrimination issues of our time.

Join us for some heartwarming storytelling, and hear how action-versus-talk will change the lives of more than 7 million people. Come learn about the power of “Creative Spirit” and find out how your organization can become part of the movement about to change the the world of business forever.

Adrian Flores ECD, Publicis New York

Ned Benson Award Winning Director & Film Maker

Bret Fleming Creative Spirit Candidate

Stacy Green EVP, Global HR and Facilities, A+E Networks

Gina Grillo President & CEO, The Advertising Club, Founding Partner Creative Spirit

Gianna Morello Creative Spirit Candidate

David Nobay Creative Chairman & Founder, Marcel Sydney, Founding Partner Creative Spirit

Susanne Preissler Founder, Executive Producer,, Independent Media

Andy Bird Chief Creative Officer, Publicis New York

Vincent Cignarella Global Macro Squawk/Multi-Media Strategist, Bloomberg LP

Sara Hart-Weir President, National Down Syndrome Society

Jeff Kling Chief Creative Officer , Fallon

Jeff Benjamin Partner/ECD, Barton F. Graf

Freddy Henriquez Candidate, Creative Spirit

Alexa Nacamuli Candidate, Creative Spirit

Brendan LeMieux Candidate, Creative Spirit

Mia Filippone Candidate, Creative Spirit

Laura Parrell Candidate, Creative Spirit

Laurel Rossi Founder/CEO, Creative Spirit

Theresa Howard , The Press Republic

Adrian Flores

Ned Benson

5:15 ^PM

Brand Innovation Content Takes Flight: Unlocking the Jordan Brand’s Approach to Content Strategy

Bing Stage

Content is no longer an add-on component of your advertising and marketing plan – it is the foundation. Today “content” has truly come of age as the critical overarching factor of marketing and affects every aspect of your advertising.

Desmond Marzette of Jordan Brand and Dexton Deboree of the brand’s Content Agency, Los York, will explore how the broader definition and application of Content can reimagine a brand’s marketing strategy and will prove critical to every brand’s future advertising efforts.

Dexton Deboree Co-Founder, Los York

Desmond Marzette Global Director of Advertising, Jordan Brand

Dexton Deboree

Desmond Marzette

5:15 ^PM

Data Redefining The Shopping Experience & Marketing Through Visual Technology

Target Media Network Stage @ PlayStation

The retail landscape is evolving to an extent we once only dreamed about. Join Target and Pinterest to hear about how they are using visual technology and unique consumer insights to redefine the shopping experience and how they plan to market to guests in new and exciting ways.

After the discussion, meet the Target marketing team & the beloved Bullseye for a cocktail and continue the conversation around “Redefining the shopping experience & marketing through visual technology”.

Rick Gomez EVP and CMO, Target

Tim Kendall President, Pinterest

Rick Gomez

Tim Kendall

5:15 ^PM

Media & Entertainment The Bill Simmons Podcast Presented by Midroll Media

Shutterstock Stage @ Liberty

HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available. Simmons will host his podcast LIVE on stage with guest Malcolm Gladwell.

Bill Simmons Founder, The Ringer

Malcolm Gladwell Author, The Ringer

Bill Simmons

Malcolm Gladwell

5:30 ^PM

The Hughley Truth: Live

Playstation East

The Black Agenda: Can we come to a consensus on action items that best benefit African Americans as a whole going into the 2018 and 2020 elections, and beyond? DL and a panel discuss Economics, Health Care and Jobs. Of course race relations will have a place in the discussion. One question: has the current administration exposed or created the current atmosphere on race in America? All to seek a consensus on a path forward and propose an agenda for the African American community.

Byron V. Garrett Chairman, National Family Engagement Alliance

DL Hughley Comedian, Political & Social Commentator

Guy Lambert Newsman & Co-Host, The Hughley Truth

Mary Elizabeth Elkordy Producer, The Hughley Truth

Tamika Mallory Civil Rights Activist, Co-Founder, Women's March

Michael Garner Chief Diversity Officer, MTA

Taneshia Nash Laird Social Entrepreneur & Community Development Expert

Ali Velshi Correspondent, NBC News/MSNBC

Byron V. Garrett

DL Hughley

6:00 ^PM

AW Connects with Samsung Ads

Samsung 837

Samsung Ads invites you to join us for a one-of-a-kind event at Samsung 837, where technology and culture collide. Located in the heart of the Meatpacking district in NYC, Samsung 837 is filled with ideas, experiences, and Samsung’s cutting-edge devices.

Meet the Samsung Ads team to see how we’re moving in a powerful direction to shape the evolving landscape of Connected TV!

With endless bites, specialty cocktails, and music straight from the DJ Booth, we encourage you to immerse yourself in the Samsung experience through virtual reality, interactive art installations, and a larger-than-life, three-story screen!

For more information, email adsales@samsung.com

6:30 ^PM

4A's 100th Anniversary Gala

Cipriani Downtown

In honor of its 100th Anniversary, the 4A’s is celebrating the people, agencies, and ideas that drive the advertising business. In partnership with Advertising Week, the 4A’s 100th Anniversary Gala will feature Trevor Noah, the host of Comedy Central’s The Daily Show, and celebrate the industry at large, including 100 People Who Make Advertising Great. Proceeds from the event will benefit the 4A’s Foundation, which supports diversity and education initiatives that fuel our industry’s talent pipeline.

9:30 ^PM

UCB Comedy

UCB East

The Art of Improvisation live at the Upright Citizens Brigade. Let the laughs begin

Lauren Adams Actor, Improviser, Unbreakable Kimmy Schmidt

Lauren Adams

9:00 ^AM

OMMA

Princeton Club

OMMA@Advertising Week breaks down this future of People-Based Marketing into its four major elements: data pro ling, programmatic platforms, AI and machine learning tech, cross-channel media. From nding people,
to leveraging automation and AI to reaching consumers with more relevant brand stories, we gather experts from each stage of the emerging people-based marketing economy for a rst-of-its-kind encounter with marketing’s future.

9:00 ^AM

THE GIRLS’ LOUNGE

Radio City Room at Bing!

The Girls’ Lounge, powered by The Female Quotient, creates experiential pop-ups at global conferences, corporations and college campuses where women connect, collaborate and activate change together. The destination-turned-movement has become the largest community of business women rising up to transform workplace culture. If we could have done it alone, we would have by now. There’s power in the pack.

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Tina Brown Founder & CEO, Tina Brown Live Media

Krisitn Hayden Chief Partnership Officer, IGNITE

Jennifer Siebel Newson Writer, Director & Executive Producer, Miss Representation

Jessica Tarlov Senior Director of Research, Bustle Digital Group

Samantha Klein Director of Marketing & Communications, Future of Storytelling

Lauren Maillian Founder & CEO, LMB Group

Aubree Curtis Co-Head, CAA Impact

Ann Shoket Author, Speaker, Millennial Expert & Former Editor-in-Chief of Seventeen

Seth Solomons NA CEO, Wunderman

Kathleen Hall Corporate VP, Brand, Advertising and Research, Microsoft

Michelle Rene Brown MD of Ground Planning & Experience, United Airlines

Barbara Goose CMO, John Hancock

Alicia Hatch CMO, Deloitte Digital

Brad Hiranaga VP, Brand Building, North America, General Mills

Pete Johnson SVP, Executive Creative Director, Nickelodeon

Jack Rotherham CMO, Comcast Advanced Advertising Group

Dan Levi CMO, Clear Channel

Marjon Carlos Journalist

Kelli Coleman Founder & CEO, KMColeman

Janel Alexander Personal Stylist

Diane Yu Co-Founder, FreeWheel

Joy Baer PResident, Strata

Denise Colella SVP, Advanced Advertising Products & Strategy, NBCUniversal

Janet Balis Partner/Principal and Leader of Strategy Consulting for Media & Entertainment, Ernst & Young LLP

David Roter Head of Agency Sales, Twitter

Jamie Braaten Global Brand Experiences, GE

Sandra Garcia Lowery , NAMIC NY

Shelley Zalis

Tina Brown

Playstation East

Target Media Network Stage

Shutterstock

4A's Centennial

Bing Stage

Radio City Room

Nasdaq MarketSite

Thomson Reuters

NewGen Stage

Tech Xperience & Workshop

Arena

Cipriani

Gotham Comedy Club

Irving

MoMA

Samsung 837

Terminal 5

UCB East

Agency

Presented by4A's

AI & Cognitive Computing

Presented byIBM

Brand Innovation

Presented byThe Trade Desk

Creative Storytellers

Data

Presented byAcxiom

Evolution of Video & Content

Presented byFreeWheel

Experience Economy

Presented byPwC

Future of Media

Impact

Presented byD&AD Impact

Leadership & Culture

Mar Tech

Presented byTarget Media Network

Media & Entertainment

Presented byTwitter

Millennial Minded

Presented byViacom

Native Ad Forum

Presented byShareThrough

Retail Innovation

Presented byCardlytics

VR & AR

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