In his new book (published in 2018) JC focus’s around 3 core pillars of business success that he believes are fundamental to each and every company (Legacy or Start up).

JC’s 3 F’s theories are:
(1) Focus: Why a laser focus x lack of focus is the ultimate balance to success
(2) Flow: Why Energy is the core driver of Creativity & Innovation
(3) Fungibility: Why business’s MUST have a mutually transferable innovation frameworks in order to deliver sustainable success. JC is working with a renowned research to company to build The Fungibility Index. A set of criteria that determines which companies are truly innovative at their core

JC explores these core tenets in detail giving live examples of where this has worked and where this has failed.