In this session...
Most brands have inadequate tools for measuring the impact of a PR Crisis — and more importantly — for determining the most effective way to respond. But new advances in survey research are changing that.
Attendees will learn how companies can use new technologies to prepare for crises, measure the fallout, & make sure a brand’s reputation stays intact. The session will feature insights from interviews with over 1.5 million people -- including exclusive data on the recent Wells Fargo, Pepsi & Uber controversies.
