In this session...
Rich data can tell you what your target audience wants, feels, and does. It can illuminate how your customers interact with your products and services, and provide guidelines for development. But if your narrative isn't creative and compelling, will customers know you exist or remember you when making buying decisions? And doesn't creativity drive the need to innovate and find new ways to collect the data that matters? In this chicken-or-egg debate, see who comes out on top.
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