In this session...
Few industries have been so relentlessly forced by changes in market and consumer habit to move as quickly, adeptly, and strategically as publishing. Publishers have championed innovation like their lives depend on it, because they do.
What does the future hold for publishers who truly embrace a data-driven approach and is there a future for those who don’t?
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Only a few years ago, it seemed traditional publishing was in decline, and the end was inevitable. Dare we say, that for some, the pendulum is swinging back? If so, what’s changed?
Publishers have championed innovation like their lives depend on it, because they do. What’s made the difference between thriving content providers and those that are dangerously languishing? For the first time, hear from a panel of “traditional” publishing powerhouses as they highlight the ways in which data and innovation are leading them and their businesses forward.
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