The agency world continues to evolve due to factors such as technology, the rise of programmatic, corporate ownership and the unprecedented reliance on data. While agencies face challenges, the industry remains vibrant thanks to epic and innovative campaigns, the rejoining of the creative and media functions, and a commitment to transforming the business. In partnership with the 4A's, the Agency Track will explore the evolution of the modern agency and its role in today's brand marketing ecosystem. Monday will focus on the Agency of the Future & Leadership, Tuesday on Talent & Diversity, Wednesday on Creativity & Innovation, and Thursday on Trust & Authenticity.
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