In this session...
How do you have a successful partnership without trust? The answer: you don’t. When it comes to agencies & their clients, 98% say better work comes from better relationships. So why do so many say trust is still lacking? The 4A’s and the ANA will bring together the CMOs and agency partners behind some of the most successful & longstanding client/agency relationships. They’ll discuss how trust is the bedrock of their partnerships and how they foster it through open communication, fair compensation, and mutual respect.
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