In this session...
Since being appointed creative and strategic partner in 2015, Droga5 has helped JPMorgan Chase bring its brand purpose and mission to put humanity back into banking to life. Join Droga5's Global CEO, Sarah Thompson, and JPMorgan Chase's Chief Brand Officer, Susan Canavari, as they discuss the journey that led to how people see, use, and experience the bank today. They'll also discuss the challenges and opportunities that come with pulling creativity through an organization that operates in a complex space where the stakes are high.
