In this session...
Commercial campaigns are bringing different types of talent—experiential, technologists, artists—in contact with agencies and their clients. Budgets are being divided among many different deliverables, leaving less in the pot for traditional film and TV-based executions. Going forward, how are agencies looking to collaborate with "traditional" commercial production companies and their directors? How can directors position themselves to fit into this expanding landscape?
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Commercial campaigns are bringing different types of talent—experiential, technologists, artists—in contact with agencies and their clients. Budgets are being divided among many different deliverables, leaving less in the pot for traditional film- and TV-based executions. Going forward, how are agencies looking to collaborate with "traditional" commercial production companies and their directors? How can directors position themselves to fit into this expanding landscape? Join us for a fascinating and applicable lecture from Co-Directors of Film Production at Droga5 Jesse Brihn and Bryan Litman, who will provide some thoughts about this notion and beyond.
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