In this session...
Join The Weinstein Company Co-Chairman Harvey Weinstein and Ketchum’s EVP of Entertainment Marcus Peterzell as they explore the new brand-funded long form content model. They will discuss how Hollywood directors are finding new sources of funding for their pet projects from brands, and how brands are justifying the expenditures and measuring success. At the end of the panel, there will be an exclusive announcement to reveal a new brand-funded film alliance.
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