In this session...
In today’s competitive landscape, companies of all sizes need to take a metrics-driven approach. As a result, CMOs have become big consumers of data and technology to achieve their goals. In this talk, Jeff Weiser, CMO of Shutterstock, will share actionable approaches to harnessing data and technology to drive optimization. A former data analyst, Jeff will share how he’s applied a data-driven approach in performance marketing and CRM to drive growth and address the balance between art and science in marketing optimization.
