In this session...
As consumers’ expectations evolve, providing a seamless user experience (UX) is key for brands to stay competitive. But in order to build products and experiences that deliver value for users, we have to first understand the principles and mindsets that drive powerful UX. In this session, we’ll explore the nuts and bolts of UX, and unpack the essentials of a superb user-centric experience.
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Key Audience Takeaways:
-Understand what user experience is, and its role in brand loyalty and customer experience.
-Explore real-world examples of brands providing good and not-so-good user experiences.
-Discover what makes good or bad UX, and learn to apply a framework for evaluating user experiences.
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