Dive deep into the future of native advertising, the evolution of the modern advertising experience, and the transformation of legacy ad tech with Sharethrough’s 2017 Native Ad Forum. This three-hour forum will walk you through how to future-proof your native ad strategy while preserving the integrity of your digital content through respectful user experiences. Leaders from from Sharethrough, VICE, Disney, Dotdash, Flashtalking, The Trade Desk, Business Insider Intelligence, and many more will share with you their native success stories, how they plan on integrating it into their overall marketing strategies, and what to expect in the year ahead.
HOW PUBLISHERS CAN SURVIVE THE LATEST TWIST ON THE ADTECH ROLLERCOASTER
Dan Greenberg
CEO, Sharethrough
MEASURING THE IMPACT OF NATIVE ADVERTISING
Beth Gostanian
Director, Millward Brown
THE NEXT EVOLUTION OF VIDEO: HOW BRANDS ARE SUPERCHARGING THEIR VIDEO INVESTMENTS WITH NATIVE OUTSTREAM
Tanya Dua
Advertising Reporter, Business Insider
Victoria Vaynberg
Head of Digital, U.S., Anheuser-Busch
Christian Tom
VP Sales & Publisher, NowThis
Shawn Silverman
SVP, Brand Marketing & Events, Comedy Central
ASK FOR THE MOON: A CNN & VOLVO CASE STUDY IN INNOVATIVE STORYTELLING
Evan Giamanco
VP, News Content Partnership, Turner Ignite
WHY NATIVE VIDEO WILL DOMINATE IN 2018
Tim Sims
SVP, Third Party Integrations, The Trade Desk
NATIVE + DCO: RESPECTFUL INTEGRATION, DYNAMIC PERSONALIZATION AND THE NEW POSSIBILITIES OF 1-TO-1 MARKETING
Dan Greenberg
CEO, Sharethrough
John Nardone
CEO, Flashtalking
THE SUPPLY SIDE PLATFORM OF THE FUTURE
Steve Florio
Senior Strategic Account Director, Sharethrough
Evan Adlman
Vice President, Programmatic Sales & Strategy, Condé Nast
Caley Lewis
Director of Programmatic Sales and Partnerships, Dotdash
Paul Wallace
VP, Media Solutions, VICE Media Group
Rebecca Weidenbenner
Manager of Third Party Platforms, Disney
BECOMING NATIVE: HOW THREE SIMPLE IMPROVEMENTS TRANSFORM BRAND ROI
Melinda Staros
Head of Research, Sharethrough
