In this session...
In a shifting media landscape where a customer’s journey is defined by their behaviors as they travel the physical world, savvy brands are punching above their weight by allocating more ad spend to media, measurement and creative to reach customers along the path to purchase, without losing the craft of storytelling.
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From traditional print and outdoor media to innovative digital ad formats and beyond the screens, hear how these creators and mobile innovators are helping advertisers engage with consumers based on brand affinities to secure a competitive advantage.
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