HOW BRANDS CAN LEVERAGE THE FULL POWER OF PODCAST MARKETING
From 15-second credits and endorsements to short-form brand audio and branded shows, learn about the tools podcast publishers are building for sponsors and advertisers, and how they’re planning for continued growth.
Hal Trencher
VP, Sponsorships, New York Public Radio
Lex Friedman
Chief Revenue Officer, Midroll Media
Gina Garrubbo
President and CEO, National Public Media
Mark McCrery
Founder & CEO, Podtrac and Authentic
Steve Pratt
Principal & Co-founder, Pacific Content
PRESENTED BY NPR
2018: THE YEAR OF PODCASTING
This session will bring two industry leaders together to cover the business side of podcasting: striving to produce the next mega hit podcast series, how the podcast advertising landscape has and will continue to change for brands, and the future of the industry.
Erik Diehn
CEO, Midroll Media
Matt Lieber
President and Co-Founder, Gimlet Media
PRESENTED BY MIDROLL MEDIA
DEMYSTIFYING PODCAST MEASUREMENT
Where does the industry stand in the quest for perfect measurement of podcast listening? What are the current guidelines and best practices, and how does podcast measurement compare to how we’re measuring performance on other platforms?
Bryan Moffett
COO, National Public Media
Marshall Williams
CEO, Ad Results Media
Rockie Thomas
VP, Business Development, AdsWizz
Sarah van Mosel
Chief Podcast Sales and Strategy Officer, Market Enginuity
Tyler Moody
VP & General Manager, Turner Podcast Network
PRESENTED BY NPR
PODCASTING: THE NEW BATTLEGROUND FOR FEMALE AUDIO CONSUMERS
What is your podcast strategy? It’s a question most media companies, brands and agencies wrestle with. Hear how ABC Radio has crafted an innovative podcast strategy to reach female audiences. Leading the charge are a new brand of content creators – Good Morning America’s Robin Roberts, host of the highly acclaimed Everybody’s Got Something podcast and ABC’s Rebecca Jarvis, host of the female-focused No Limits podcast. Moderated by ABC Radio’s VP/GM Steve Jones, the session explores the nexus of original content, strategies for resonating with women, and user mobility in the podcast space.
Steve Jones
Vice President and General Manager, ABC News Radio
Robin Roberts
Co-anchor, Good Morning America; Creator and Host of Everybody’s Got Something podcast, Good Morning America & Everybody’s Got Something
Rebecca Jarvis
Chief Business, Technology & Economics Correspondent at ABC News and Host, Creator 'No Limits with Rebecca Jarvis' Podcast, ABC News
PRESENTED BY ABC RADIO
