In this session...
As Mary Meeker outlined in her 2017 internet trends report, adults are spending an average of 3+ hours per day on mobile devices. It’s no surprise that this behavior is driving mobile advertising spend and increasing demand for engaging content. Meanwhile, brands and advertisers are battling with limited resources to meet this constant demand. Learn how Johnson & Johnson’s Global Director of Digital Partnerships, Edlynne Laryea, taps into an ecosystem of creators to build a visual identity across multiple platforms.
