In this session...
Digital and social trends often seem like nebulous and theoretical notions — unless, that is, you’re able to understand the consumer needs that drive them and their potential impact. In this introductory workshop, discover what defines a digital trend, how they come about, why they matter, and how agencies can leverage them for success. We’ll look at some of the biggest trends to watch for in 2017, and consider the challenges and opportunities they pose for the industry.
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Key Audience Takeaways:
-Understand how digital natives are engaging with new trends and the implications these trends have on consumer habits and behaviors.
-Walk through case studies, campaigns, and media related to specific trends
-Learn how each trend represents a new evolution in consumer behavior and users’ engagement with digital platforms.
-Gain valuable insight from an expert practitioner who has successfully leveraged these digital trends to increase customer satisfaction and loyalty.
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