In this session...
Everyone wants to reach the next generation of shoppers. Making up 25% of the US population and armed with $44 billion in buying power, Generation Z is already a powerful consumer force. But how can brands effectively and authentically connect with them? This digitally native generation is significantly different from their millennial predecessors, with their own unique perspectives on data privacy, advertising and influencers and what they expect from those they engage with. Hint: They want more than just a good deal.
