In this session...
Publishing is no longer confined the four corners of a newspaper or webpage. Vice, BuzzFeed, and Bustle are examples of publishers that went from underdog to success by pushing the envelope of what a “publisher” is allowed to do.
What do these publishers have in common? They placed bets on non-traditional content and revenue.
Join us for an exciting discussion about how publishers are re-evaluating the centuries old business model of publishing and how brands play a role in this new world.