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In this session...

There is no turning back!

Today, brands know that to connect with people on a deep and transformative level, they must embrace the power of social media. 

But what does that really mean? What will make consumers care? And how does a personal brand or company stay true to the spontaneous and brutally honest culture of social while also being authentic?  

This conversation takes a deep, anthropological look at the untamed and intrusive human space that is social media, and discusses how earned-influencers can take the plunge to bond with their followers in a truly reciprocal experience. We will explore how agency leads can harness the power of these voices in a orchestrated ecosystem to harness the power of intelligent-marketing for brands with social drivers.


Donnetta Campbell Founder TheSocialArchitects & SocialBluePrint Systems
Abigail Posner Head of Strategic Planning, Agency Development Google

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts 

Similar Interests  Content 

Track  Millennial Minded