An all new summit at Advertising Week New York programmed for small to mid-size business owners from across the US. The summit will focus on marketing, technology and new innovation for the SMB sector.
10:00 AM - SMB MARKETING 101
Learn how to position your small business in the marketplace. What tools do you need? How do you maximize your reach on a small budget? And, how do you differentiate yourself against larger competitors?
Leslie Laredo
Founder and President, The Laredo Group and Academy of Digital Media
10:30 AM - CREATIVITY IN YOUR POCKET: DIY MOBILE CONTENT CREATION
Local businesses have an unprecedented ability to market themselves on the same mobile platforms that big brands use, but developing ad creative and content that delivers results can be intimidating. This segment will share practical tips and tricks for creating ‘thumb stopping’ mobile ads, without breaking the bank.
Keara Tanella
Global SMB Lead, Facebook Creative Shop
PRESENTED BY FACEBOOK
11:00 - AM DIGITAL ADVERTISING FOR SMB
With often having limited budget, how can small to mid-size businesses leverage digital advertising tactics that don’t break the bank? Learn how to get started, what tools to use and how to track your success.
PRESENTED BY GUMGUM
11:45 AM - NETWORKING BREAK
12:00 PM - SEARCH & SOCIAL: TIPS FROM THE MASTERS
Joshua Machiz
Director, Integrated Marketing, Nasdaq
Ben Hindman
Co-Founder & CEO, Splash
Anna O'Brien
Director of Content Marketing, Sprinklr
Nikhil Sethi
Co-Founder and CEO, Adaptly
PRESENTED BY NASDAQ
12:45 PM - GAME CHANGING OPERATIONS & TALENT STRATEGIES
What’s the best way to retain top talent? The answer is inspired leadership and operational excellence. Employees don’t want to struggle to complete day-to-day tasks; they want their ideas to flow into systems and processes intuitively. Our space is creative by nature, freelancers and internal staff need to collaborate fluidly. In our session, we’ll discuss talent retention and how system design can influence outcomes for small and medium businesses. Your systems and processes may be playing a larger role than you think.
Aaron Strout
Chief Marketing Officer, W2O Group
Chris Hering
Director Product Marketing, Oracle+NetSuite
PRESENTED BY ORACLE+NETSUITE
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