In this session...
Disney|ABC understands that the 21st Century American Family is no longer one-size fits all, which impacts how networks and advertisers effectively reach and speak to key audiences. In this insights report, Disney|ABC expands the definition of family, unearthing the differences in video viewing habits and brand affinities among all types of family structures including nuclear, couple-only households, boomerang families, individuals living solo, and more.
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Join Cindy Davis, Executive Vice President, Consumer Experience, Disney|ABC and Pamela Marsh, Managing Director, Primary Research and Insights, Omnicom Media Group, discuss the complexities of today’s consumer, identifying what drives their viewing choices and advising how brands can breakthrough.
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