In this session...
With the growth in automation and AI, tech has become more advanced and even better at helping marketers build their brands. But one critical piece is missing. Tech can do the who, what, where and when of advertising, but not the why—perhaps the most important part of whether a campaign is successful. So how do brands adapt and find the right path forward? Savvy marketers must bring a new lens and skill set to the machines in order to unlock the true power of technology and data for their campaigns.
