In this session...
Since its inception, video has connected conversations and communities—but the way people are consuming it is fundamentally changing. Today, video represents about 50% of all mobile data traffic, and it will reach to 75% in the next three years. As marketers, we must evolve to capitalize on this shifting consumer behavior. Join Carolyn Everson, Vice President, Global Marketing Solutions at Facebook for a discussion on the complexity and opportunity of building engaging video content that’s tailored for the mobile viewer.
