In this session...
In China, the second largest economy in the world, mainstream consumers are spending more on high quality goods and experiences. They are less price sensitive and place more value on the emotional satisfaction they get from a product or service they pay for. It is estimated that by 2020, at least half of Chinese middle class will become new mainstream consumers, so brands must learn how to communicate with them.
Born with social as its DNA, Tencent is using technology and content to connect everything. Given that monthly active users on Tencent account for nearly 1/8 of the world’s total population, Steven Chang will share observations and insight behind Tencent’s huge user base as well as its product and IP ecosystem.
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