In this session...
We’re living in an age of assistance and, increasingly, consumers are expecting assistive advertising. They believe ads should be personal, helping them solve their most pressing problems in seconds and across screens. What grabs the attention of these demanding consumers? Join Google's VP of Agency & Media Solutions, Tara Walpert Levy and Wendy Clark, CEO of DDB North America, as they discuss what drives consumer attention and how new video ad innovations can help.
