In this session...
During the first 3 months of 2017, adtech and martech merger and acquisition deals reached record levels, with 115 completed. Although all this activity has been described by some as the “Ad Tech Armageddon,” many industry experts see a much rosier future for this space. Join experts from major ad tech and media companies that have lived through mergers, acquisitions and IPOs in the ever-shifting landscape of digital media and advertising as they tackle whether 'Winter is coming' for adtech.
