Digital first brands are at the forefront of the new retail landscape. This panel will take a deep dive into the relationship between brand, influencer and retailer and how the new guard is changing the conversation. In 2017 DBP (Digital Brand Products) will launch 15 brands spanning apparel, food, and lifestyle. Daniel Landver, CEO of DBP, will speak to the successes and challenges of building influencers brands in a traditional world. On the heels of two sold out collections with fitness brand Bandier, power influencer Arielle Charnas, of Something Navy, is set to launch her first fully branded product line at retail this September. Brand will discuss their strategy for working with influencers at scale and how they’ve developed a 360 degree program around some of the most influential digital stars in the space.