In this session...
Many of today’s leading global brands started out by carving out their niche within a specific subculture -- whether they be basketball fans, hip-hop aficionados, beach goers. Today these brands stand atop their competitors even as they’ve evolved and become mainstream. But just how did they manage to grow while still maintaining their authenticity? How do brands drive generational and cultural relevance as they evolve? Hear from agency execs, marketers, and youth insights experts.
