In this session...
Fans, brands, celebrities, and content creators once existed as distinct elements of culture. Now, these once separate groups are behaving like one another. What impact does this new dynamic have on the millennial experience? We will dive deep into millennial behavior in this shifting landscape: How they communicate. How they perceive fame. How they build trust. Through this discussion, the panel will explore how marketers can learn to successfully think like a millennial.
