Events: Europe 2018 | Calendar / Advertising Week

8:00 ^AM

The Guardian Leadership Breakfast: What's next for the news

Ronnie Scott's Jazz Club

Kick off each day of AWEurope at the Leadership Breakfast Series.

Super & Platinum Delegates + By Invitation Only

Matt Brittin President, Google EMEA, Google

Kathleen Saxton Founder, The Lighthouse Company

Matt Brittin

Kathleen Saxton

9:15 ^AM

Business & Creativity Academy Business & Creativity Academy

Stage 3

Join industry leaders and professionals in honest and research-based discussions centered on business transformations, effective leadership, and the current state of culture and diversity within our industry. Leave equipped with new skills and a fresh mindset, and a clear understanding of the importance of prioritising business culture.

9:15 - THERE’S A THIN LINE BETWEEN BEING A HERO & BEING A MEMORY
So said Optimus Prime – someone who knows a lot about the power of Transformation. In today’s business world, the Heroes are the people who embrace Transformation, rapidly changing the way they operate to keep ahead of the competition. The (distant) memories are the people who resist change, and are disrupted into oblivion by newer, faster, more agile rivals. To make sure you’re a Hero (not just a memory), come to this session and find out which areas of your business you need to be transforming now – according to MediaCom’s survey of CMOs.

In this session you will learn:
1. Those that resist change in their business will soon become little more than a memory in the business world.
2. There are four key challenges within media which we believe have an argument for being the most important thing to transform your business.
3. While some of these areas are new to the industry and transform themselves just through progress, others are deeply rooted in advertising, and require continually creative ways to approach them in a new way.
4. In this session, you will be asked to consider different challenges to business and then to cast your vote.

Hannah Mirza Global Head of Media Partnerships, MediaCom

Sue Unerman Chief Transformation Officer , MediaCom

Tony Foggett Chief Executive Officer, Code Computerlove

Jim Kelly Vice President, R&D, Quantcast

Victoria White Editorial Director, Hearst

10:00 - EUROPEAN LEADERSHIP ROUNDTABLE
A new set of challenges has been birthed out of the latest innovations in technology and big data in our predominantly digital-first world. This new tech-driven ecosystem also has shown opportunities for growth unlike anything we’ve seen before. Hear from leaders in the advertising and media industry to discuss this rapidly evolving landscape, as well as, the timeless values of creativity, leadership skills, talent development and big ideas.

James Wildman CEO & President, Hearst

Karen Stacey CEO, Digital Cinema Media

Liz Rutgersson SVP, Media & Planning, Merkle Europe

Stuart Flint VP, EMEA, Oath

James Brown Managing Director, EMEA, Rubicon Project

10:45 - WELCOME TO THE AGE OF CREATIVITY
According to the World Economic Forum, creativity is going to be one of the most important skills of the future. So what does this mean for business, the industry and the cultures we create? And what does it mean for us as individuals? What are the core creative superpowers? These issues and more will be explored by Daniele Fiandaca and Nadya Powell of Utopia, who will be joined by key creative leaders.

Daniele Fiandaca Utopia, Co-Founder

Nadya Powell Co-Founder, Utopia

Mark Earls Herdmeister, Herd Consultancy

Scott Morrison Founder & Bringer, Boom!

Emma Perkins Creative Director, EMEA, Lego

Hannah Mirza

Sue Unerman

9:15 ^AM

Trash Isles: How The Creative Industries Were The Catalyst For Tackling The Plastic Pollution Epidemic

Stage 1

Advertising Week Europe is going single-use plastics free in support of the Trash Isles - a major environmental campaign by LADbible Group empowering millennials to act on the issue of the plastic pollution epidemic in our oceans.

This not-to-be-missed opening headline panel features Sky Ocean Rescue, LADbible and Project 0 explores how the creative industries became the real catalyst for raising awareness resulting in significant positive action from the general public, brands and even government policies.

Fiona Ball Head of Responsible Business & Sky Ocean Rescue, Sky Group

Stephen Mai Head of Marketing and Design, LAD Bible Group

Cindy Sasha Producer, Project 0

Sarah Roberts Ambassador, Activist and Author, Trash Isles

Fiona Ball

Stephen Mai

10:00 ^AM

Artificial Intelligence The Risks and Rewards of AI

The Guardian Stage

As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Dive into this thoughtful debate on the risks and rewards of the technology set to transform our lives, for better or worse.

Lianna Brinded Europe News Editor, Quartz

Tabitha Goldstaub Co-Founder, CognitionX

Vince Lynch CEO, IV.AI

Russ Shaw Founder, Tech London Advocates

Lianna Brinded

Tabitha Goldstaub

10:00 ^AM

TechX Exhibitors Day 1

TechX presented by The Telegraph

Join the team at TechX as they dive deep into the biggest innovations in European technology.

BotsandUs

AudioSpotlight

Curated-Crowd

Selitera

BuyerBrain

BotsandUs

AudioSpotlight

10:15 ^AM

Unstereotyped: Michael Roth and Farrah Storr

Stage 1

When Michael Roth joined IPG in 2005, he committed to increasing diversity and forging a culture of inclusion at the company. And the company’s workforce has changed dramatically since then, with a 55% increase in its executive ranks for Black, Hispanic and Asian minority groups, and with women now filling 54% of management positions. Join IPG Chairman and CEO and Unstereotype Alliance Vice Chair, Michael Roth, and Cosmopolitan UK Editor-in-Chief Farrah Starr, as they discuss how awards, incentives, media and culture can drive diversity across the media, marketing and communications industry.

Farrah Storr Editor, Cosmopolitan UK, Hearst UK

Michael Roth Chairman & CEO, Interpublic Group

Farrah Storr

Michael Roth

10:55 ^AM

Artificial Intelligence Why advertising needs a cultural change to unlock data driven marketing

The Guardian Stage

Join Quantcast's Chief Operating Officer Rob Horler as he sits down with Lindsay Pattison, Chief Transformation Officer at WPP for a fireside chat.

Lindsay Pattison Chief Transformation Officer, WPP

Robert Horler COO, Quantcast

Lindsay Pattison

Robert Horler

11:15 ^AM

Nicola Mendelsohn in conversation with Nicole Scherzinger

Stage 1

Nicola Mendelsohn will take to Stage 1 in a fireside chat with Nicole Scherzinger - multi platinum artist, actress, dancer, singer, songwriter and television personality. Nicola and Nicole will be discussing Nicole’s career, the impact of technology on the music industry and beyond, as well as sharing their views on celebrating the centenary of some women getting the right to vote.

Nicole Scherzinger Singer, Dancer & TV Personality

Nicola Mendelsohn CBE VP EMEA, Facebook

Nicole Scherzinger

Nicola Mendelsohn CBE

12:15 ^PM

Artificial Intelligence AI Meet Up

Delegates Lounge - Level 1

Mingle with great minds that think unalike and get your burning questions answered by the speakers in the AI Track.

12:15 ^PM

Fighting talk: the art of criticism vs the death of expertise

Stage 1

What role do experts play in a world where everyone’s a critic? Hear leading political commentators and cultural critics discuss the enduring power of influencers in an era when people have supposedly ‘had enough of experts’.

John Harris Journalist and Author, The Guardian

Grace Dent Restaurant Critic, The Guardian

Miranda Sawyer Journalist and Radio Critic, The Observer

Polly Toynbee Columnist, The Guardian

John Harris

Grace Dent

12:15 ^PM

Grazia Culture + Commerce Lunch Series

Fortnum & Mason Piccadilly

Join us to celebrate the fifth year WACL and Grazia have come together to present the opening Culture and Commerce lunch of Advertising Week Europe. During the lunch we will be joined by Philippa Lowthorpe, the award winning TV & film director behind the hugely successful BBC1 miniseries Three Girls. Philippa will be interviewed by her sister and GRAZIA’s fashion director Rebecca Lowthorpe and will speak about her work as a female director on Three Girls and The Crown.

Platinum Delegates + By Invitation Only

Philippa Lowthorpe Film and Television Director

Philippa Lowthorpe

1:05 ^PM

Media & Entertainment Media & Entertainment Meet Up

Delegates Lounge - Level 1

Mingle with great minds that think unalike and get your burning questions answered by the speakers in the Media & Entertainment Track.

1:15 ^PM

Margot James in Conversation

Stage 1

Join Nick Hugh, The Telegraph’s CEO, as he reveals a new, high-impact global journalism initiative before introducing Margot James MP, the Secretary of State for Digital & Creative Industries, who will discuss her views on the issues and opportunities for the advertising industry with The Sunday Telegraph Editor, Allister Heath.

Allister Heath Editor, The Sunday Telegraph

Margot James MP Minister for Digital and the Creative Industries

Nick Hugh CEO, Telegraph Media Group

Allister Heath

Margot James MP

1:20 ^PM

Future of Media The Trust Series 66 Days to GDPR: Preparing for GDPR & Examining its Potential Impacts

Stage 3

GDPR represents the single most significant regulation in the history of digital advertising. Its impact will be felt by nearly every single participant in the ecosystem. This session will kick off with a presentation by OpenX Chief Administrative Officer and General Counsel Doug McPherson and James Fenelon, an Associate in Bird & Bird's Privacy and Data Protection Group, who will share seven essential steps to GDPR compliance. The Drum’s Rebecca Stewart will then moderate a discussion on the importance of GDPR readiness.

James Fenelon Associate, Privacy & Data Protection Group, Bird & Bird

Doug McPherson Chief Administrative Officer & General Counsel, OpenX

Rebecca Stewart Reporter, The Drum

James Fenelon

Doug McPherson

1:30 ^PM

How To Be Human

Workshop Stage

We’ve built an ad agency on responsibility and trust. But what does that mean, and how did we do that? And does it show in the work we do for our clients? Is it because of this, or despite this, we are continuously considered one of the best advertising agencies in the world?

Samuel Akesson Creative Director, Forsman & Bodenfors

Samuel Akesson

1:45 ^PM

Artificial Intelligence Easy come, easy go: The disruption of loyalty

The Guardian Stage

Customers are more in control than ever before. Digital has transformed the purchase journey and market saturation is common. Even legislative changes are encouraging customers to shop around. With competition just a scroll, click or voice command away customer retention has never been more important. As a result, brands need to establish new value amongst their audiences in order to drive loyalty. But what is deemed ‘value’ in this environment and how can new technologies help?

Megan Caywood Chief Platform Officer, Starling Bank

Dan Robinson Group Director, Facebook

Ben Carter UK Marketing Director, Just Eat

Ben Spencer Head of Brand Marketing, EE

Megan Caywood

Dan Robinson

1:45 ^PM

NextGen: Conversations With

NewGen Stage

In 2017, we launched the “Conversation With…” series on the Advertising Week NY NewGen Stage, and it was received with rave reviews from attendees from entry level, mid to the C-suite. We are thrilled to bring these conversations to the stage in London. These unique, candid one-on-one chats provide direct access with top industry executives who are changing the way we do business. Leading these discussions are our very own influential Young Professionals aka Millennials, who will dive into trending topics

Iain Tait Executive Creative Director, W+K

Rachel Clancy Creative, W+K London

Iain Tait

Rachel Clancy

1:55 ^PM

Media & Entertainment Insights from the World's Most Passionate Audience: Football Fans

IPA Stage

What can 85M mobile fans in 11 languages tell us about the future of sports? Quite a lot actually.
The World Cup is the world's largest social event yet as sports finally undergoes its digital disruption, it's hard to navigate all the platforms and places audiences will engage, communicate and celebrate in 2018. While technology is behind this shift, it's also brought new solutions. Alongside fresh insights from MM's 85M global fans, hear real world case studies from brands who are successfully navigating this new world.

James Anderson Business Director, Publicis Media Sport & Entertainment

Andres Cardenas Global Head of Football, Minute Media

Stephen Hutchinson Deputy MD, EMEA, FUSE

Joel Seymour-Hyde Head of UK, Octagon

James Anderson

Andres Cardenas

2:00 ^PM

Future of Media What Ken Fawes Taught Us

Stage 3

Today, anyone can publish content online without going through credible checks. Fake news is being weaponised at an increasing rate, making it hard for people to distinguish between fact and fake whilst also putting a brand’s reputation at risk in the online advertising space. People need a news source they can trust, and newspapers reach 90% of the UK population each month. In this session, hear how the IAB brought its news brand members together to create Ken Fawes – an anagram for fake news – to show just how important it is for advertisers and agencies to support the newspapers that invest in real, quality journalism. 

Jon Mew CEO, IAB UK

Christie Dennehy-Neil Senior Public Policy Manager, IAB

Martin Galvin Digital Trading Director, UK, GroupM

Nick Hewat Commercial Director, Guardian News & Media

Jon Mew

Christie Dennehy-Neil

2:15 ^PM

The Call of Duty with Ant Middleton - Leading Under Fire

Stage 1

Caught on the frontline of transformation, the survival skills of today’s leaders have never been so critical to business success. Join Lighthouse founder Kathleen Saxton in an exclusive conversation with Ant Middleton, Chief Instructor of Channel 4’s hit show ‘SAS: Who Dares Wins’. Together they will discuss the mental psychology of what it takes to thrive under extreme pressure and the brutal truth about the skills, character and duty of care essential for brave leadership of teams in highly challenging situations.

Kathleen Saxton Founder, The Lighthouse Company

Ant Middleton Chief Instructor & TV Presenter, SAS: Who Dares Wins

Ant Middleton

2:30 ^PM

Interview with Sir Alan Parker: From Ad Creative to Movie Director

NewGen Stage

A fireside chat with Sir Alan Parker, a prolific movie director whose career started as a copywriter and director of advertising. We hope to hear about his journey and prolific output over the course of his career. Alan will share advice for young creatives that want to break into advertising and talk about what it takes to be a world-class creator (and pick up 10 Oscars, 10 golden globes and 19 BAFTAs in the process).

Interviewed by Mike Burgess, Head of MetFilm Creative.

Sir Alan Parker Film Director

Mike Burgess Creative Director, Metfilm Creative

Sir Alan Parker

Mike Burgess

2:35 ^PM

Future of Media Brand Safety: How do we all Change Advertising for Good?

Stage 3

Brand safety is something that we can all agree is one of, if not the most important issues in the industry today. You could say that brand safety has become the cornerstone of all programmatic buys - but just how seriously are buyers and sellers taking it? Do not miss this panel as we hear from different players in the market and their role in maintaining and advancing a safe, well lit, brand- safe environment for digital advertising.

Steve Wing Managing Director, UK & Nordics, Rubicon Project

Phil Duffield Managing Director Ad Cloud EMEA, Adobe

Susan Hansford Senior Business Development Manager, JICWEBS.org

Ben Walmsley Digital Commercial Director, News UK

Charlie Glyn Head of Programmatic, Havas Media Group

Steve Wing

Phil Duffield

3:30 ^PM

The AutoTrader Story of Digital Transformation

Workshop Stage

Hear one auto-trader's story of the journey towards digital transformation.

Steve Chester Director of Media, ISBA

Lei Sorvisto Audience & Brand Director, Auto Trader UK

Steve Chester

Lei Sorvisto

3:30 ^PM

Afternoon Tea

Picturehouse Central

Enjoy afternoon tea with Adobe in the Speakers Lounge at the Picturehouse Member's Bar.

Open to Speakers, Super Delegates & Platinum Delegates

4:15 ^PM

Media & Entertainment Experiential Marketing: The most powerful brand building tool in your arsenal

IPA Stage

The value of experiential marketing has never been greater for brands than in this hyper-digital age. Technology is pushing us away from real human engagement and online communications feel inauthentic, leaving consumers with a thirst for tangible connections. There is great opportunity in creating experiences that resonate with consumers, ignite their senses, and forge meaningful bonds between consumers and brands. In this session, we’ll explore the importance of these experiences and provide insight on how to build them.

Katie Kempner Creator & Host, Perspectives

Jessica Reznick Managing Director, We're Magnetic

Raquel Bubar Director, T Brand Studio International , The New York Times

Charles Spence Professor of Experimental Psychology, Oxford University

Katie Kempner

Jessica Reznick

4:15 ^PM

Degrees of Separation: Looking for a New Industry-Academy Model

NewGen Stage

Advertising academics sit in meetings where their bosses quiz them about ‘employability’. They beg agencies for internships and placements and tinker with their curricula in the hope of staying relevant. At the same time the industry struggles to find and keep the best new talent, spending money and time recruiting and training. This model may have worked in slower-moving times but is it fit for purpose in a world of ever-changing technologies and media cultures and an industry with enough on its plate? This round table brings together academics, agency bosses, clients and next-gen former students to discuss a better model that serves the needs of industry and students.

Paul Brazier Chief creative officer and chairman, Abbott Mead Vickers BBDO

Valentin-Traian Crisan

Dr. Paul Caplan Course Leader MA in Advertising, London College of Communication

Amber Burton Senior Lecturer & Course Leader for MA Advertising Strategy & Planning, Falmouth University

Charlotte Cramer Strategy Consultant and Social Entrepreneur

Tom Curtis Head of MediaCom Beyond Advertising UK, MediaCom

Paul Drake Foundation Director, D&AD

Steve Spence Course Leader BA Advertising, London College of Communication

Paul Brazier

Valentin-Traian Crisan

4:30 ^PM

Beyond GDPR

Workshop Stage

Organisations are currently concentrating on gaining GDPR compliance by 25 May. We need to wait for case law which will clarify the Regulation and we can’t afford to ignore the ePrivacy Regulation, which will probably kick in next year. In this uncertain world we need to take a long term approach, working towards a ‘gold standard’ and becoming ‘data privacy centric’. Gain insight from advertisers as to how they are regaining trust with those who you can’t afford to ignore in this process - your customers.

Fedelma Good Director, PwC

Sacha Wilson Senior Associate, Bristows

Tanya Joseph Director of Public Affairs, ISBA

Rob French General Manager, Downstream Data Privacy, Shell

Sonia Poonian Head of Marketing & Digital Regulations, British Gas

Fedelma Good

Sacha Wilson

5:05 ^PM

Media & Entertainment Masters of Monetising Content

IPA Stage

Generating revenue from content, particularly digital video content, can be a tricky business. While many publishers in the digital world have integrated commerce into their business from the start, many are stuck playing a game of catch-up. Many also question how fastening a dollar sign to their content affects the storytelling process in the long-haul. In a post ad-blocking world, how do publishers prioritize relevance for their readers, viewers and listeners, knowing monetization is a must? Join these industry leaders as they discuss the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.

Ruth Mortimer Managing Partner, Econsultancy

Kristin Cardwell VP of International Strategy and Business Development, Refinery29

Kevin McGurn Chief Sales Officer, VEVO

Stefan Mölling Sales Director, Digital, Axel Springer

Kate Slesinger Publishing Director, Tatler and Vanity Fair, Condé Nast

Ruth Mortimer

Kristin Cardwell

5:30 ^PM

AWE Connects Networking Cocktails

TechX presented by The Telegraph

Come, network and meet your fellow Delegates from all over the world at this special cocktail reception.

Open to all Delegates

8:00 ^AM

Channel 4 Leadership Breakfast: Challenging the Digital Giants in a post-Brexit Europe

Ronnie Scott's Jazz Club

In an increasingly global market for brands, agencies and media owners, we’ll hear from four of Europe’s biggest broadcasters on how Britain’s exit from the EU will affect their businesses and their ability to challenge the multinational digital giants.

Super & Platinum Delegates + By Invitation Only

Kate Bulkley Journalist & Media Commentator

Paola Colombo General Manager Adtech & Business Development, Publitalia ’80, MediaSet

Jana Eisenstein Executive Vice President Advertising Platform Solutions, ProSiebenSat.1

Julien Boyreau Director - B2B Digital Products , TF1 le Group

Jonathan Lewis Head of Partnerships & Digital Innovation, Channel 4

Kate Bulkley

Paola Colombo

9:00 ^AM

Native Ad Forum Native Ad Forum

Stage 3

From fighting ad fraud, to tackling the duopoly, and adhering to the General Data Protection Regulation, this year’s 2018 Native Ad Forum hosted by Sharethrough will dive deep into the changing landscape of the digital advertising world.

Graeme Hutcheson Director of Digital & Sky AdSmart, Sky

Nikola Roberts Digital Brand Marketing Manager, TUI

Amy Turner Senior Digital Brand Marketing Executive, TUI

9:00 - OPENING REMARKS

Dan Greenberg CEO, Sharethrough

9:05 - HOW TO NAVIGATE THE VIDEO GOLD RUSH

Ally Stuart Managing Director EMEA, Sharethrough

Lauren Dick Head of Emerging Platforms, Mail Online

Ben Phillips Global Head of Mobile, Mediacom

Rebekah Kennedy Marketing Technology Manager, Heineken UK

Brandon Keenen Senior Digital Commercial Director, CNNIC

9:30 - FROM PRECIOUS TO WORKHORSE: WHY NATIVE ADVERTISING IS BREAKING OUT OF ITS BOX

Dan Greenberg CEO, Sharethrough

10:00 - PROGRAMMATIC LIGHTNING TALK

Joel Livesey Director of Partnerships, EMEA, The Trade Desk

10:10 - THE NEW POSSIBILITIES OF 1-TO-1 MARKETING

Dan Greenberg CEO, Sharethrough

John Nardone CEO, Flashtalking

10:30 - WHAT MILWARD BROWN STUDIES HAVE TAUGHT US ABOUT SUCCESSFUL ADVERTISING

Melinda Staros Research and Insights Director, Sharethrough

10:45 - HOW GDPR AFFECTS HOW PUBLISHERS SELL THEMSELVES TO BRAND

Ben Putley Strategic Partner Director, Sharethrough

Barbara Agus Digital Director International, Time Inc.

11:00 - IS ADS.TXT THE SOLUTION THE INDUSTRY HAS BEEN LOOKING FOR?

Curt Larson Chief Product Officer, Sharethrough

11:20 - STRONGER TOGETHER: HOW PUBLISHERS AND BRANDS ARE TEAMING UP TO FIGHT THE DUOPOLY

Jess Davies UK Editor, Digiday

Joseph Harake Digital Director, OMD UK

Oliver Lewis Director of Digital Strategy & Partnerships, News UK

Alex Payne VP, Ad Platforms, VICE Media

Rhodri Evans Brand Engagement Manager (Europe), Levi Strauss & Co.

Graeme Hutcheson

Nikola Roberts

9:00 ^AM

The Telegraph VC Power Breakfast Series

TechX presented by The Telegraph

Leading Venture Capitalists will discuss upcoming tech and consumer trends specific to the advertising industry. Which industry will be disrupted next? How can brands and agencies stay ahead of the curve? Where will consumers flock to next?

Alex Dunsdon Partner, SaatchiInvest

Henry Gladwyn Investor, BGF Ventures

Alex Dunsdon

Henry Gladwyn

9:15 ^AM

Data Let us advertise!: taking the fear out of the GDPR (and ePrivacy Regulation)

The Guardian Stage

Brands around the world are increasingly embracing the data-driven economy. How can marketers successfully navigate this complex challenge in the time of GDPR and transform data into value in ways that meet consumer expectations for privacy and transparency?

Jed Mole Marketing Director, Acxiom & Live Ramp

Chris Combemale CEO, DMA Group

Joachim Fauth Head of Law, Company Data Protection Officer , Reader's Digest

Jed Mole

Chris Combemale

9:15 ^AM

Breaking Barriers: Diversifying the Workplace

Stage 1

The fact is simple: Diversity is good for business. It’s not just a matter of race or gender, but a vital socioeconomic issue spurring meaningful discussions around the world. Join Shingy, Oath’s Digital Prophet, and June Sarpong for a conversation about why investing in diversity is critical to transforming the workplace.

June Sarpong MBE Presenter & Author, Diversify

David Shing Digital Prophet, Oath

June Sarpong MBE

David Shing

10:00 ^AM

Data Targeting Fake News: Data and Democracy in a post-truth era

The Guardian Stage

Fake news, dark ads, data scraping - has the digital dystopia already begun, or can we act now to save the future of democracy?

Find out how targeted disinformation manipulates electoral decisions, and how we can harness the positive potential of data to empower citizens in democratic processes.

Jonathan Freedland Columnist and Writer , The Guardian

Toni Cowan-Brown Vice President of European Business Development, NationBuilder

Hossein Derakhshan Author and Researcher, Shorenstein Center on Media, Politics and Public Policy, Harvard University

Birgitta Jónsdóttir Poetician & Chair, International Modern Media Initiative

Dr Mariarosaria Taddeo Deputy Director, Digital Ethics Lab, Oxford Internet Institute, University of Oxford

Jonathan Freedland

Toni Cowan-Brown

10:00 ^AM

Impact D&AD Impact

NewGen Stage

Steve Vranakis, D&AD President and ECD at Google kicks off the D&AD Impact track, focused on arming the next generation of leaders with the skills they need to use their creative powers to drive societal change across education, health, the environment, and more.

Steve Vranakis Executive Creative Director, Google

Steve Vranakis

10:00 ^AM

TechX Exhibitors Day 2

TechX presented by The Telegraph

Join the team at TechX as they dive deep into the biggest innovations in European technology.

IV.AI

People.io

IRIS.TV

Spott

Engager

IV.AI

People.io

10:15 ^AM

Brand Innovation Brand Innovation: TOPMAN + CALM

IPA Stage

Discover how brands and non-profits can work together to evoke a greater purpose: in this case, navigating contemporary masculinity. Hear from CALM and TOPMAN, behind the L'Eau de Chris campaign, and the unmatchable reward that can come from a mutually beneficial partnership.

Andrew Brown Director of Corporate Partnerships, CALM

Jason Griffiths Marketing & Communications Director, TOPMAN

Andrew Brown

Jason Griffiths

11:15 ^AM

Data TOAD's Your Story, Our History Campaign for UK Houses of Parliament

IPA Stage

BAME (Black and Minority Ethnic) communities have traditionally been underrepresented in the ballot box; Parliament wanted to correct and sought a digital approach. Our solution was the social campaign 'Your Story, Our History' which gave ordinary people from these communities the platform to talk frankly and openly about their past experiences and how legislation has lead to a progressive change in society.

The campaign resonated with audiences because of the authenticity of the participants, these were ordinary members of the public, not celebrities or politicians, who spoke their personal truth. Our goal was not to patronise the target audience by saying things are perfect, but highlight legislative progress by engaging in the democratic process.

Jonathan M. Perelman Head, Digital, ICM Partners

Beryl-Joan Bonsu Senior Outreach and Engagement Campaigns Officer, UK Parliament

Daniel Clarke Creative Director, Toad

Jonathan M. Perelman

Beryl-Joan Bonsu

11:30 ^AM

Wallflowers at the Orgy

Workshop Stage

The trade press is inextricably linked to the trends and travails of the marketing and media worlds and it’s believed that coverage can still make or break the fortunes of agencies and individuals. Seize this chance to learn more about what influences editorial decisions and the viewpoints that journalists take of the industry as we turn the table and give a panel of senior trade journalists a grilling.

Rachel Barnes Editor, Campaign

Seb Joseph Brands Editor, UK, Digiday

Stephen Lepitak Editor, The Drum

Russell Parsons Editor, Marketing Week

Branwell Johnson Director of Content, Propeller - PR, Content, Events for media & tech

Rachel Barnes

Seb Joseph

11:30 ^AM

Impact Let’s Save You & Advertising!

NewGen Stage

A hellish work culture breeds shitty work and burns you out! Let’s turn work fun and worthwhile and the way forward is purpose. Embracing purpose are fuelling a creative renaissance to make things better rather than a beauty contest based on incremental or advertised made-up differences. Learn how to go to work with a smile on your face while making a real impact!

Thomas Kolster Mr. Goodvertising, Author, Speaker, Sustainability Expert

Thomas Kolster

11:30 ^AM

Royal Mail MarketReach Drawing Room Lunch

Fortnum & Mason Piccadilly

A discussion around the introduction of GDPR; what is yet to be finalised, how businesses are faring and the opportunity it brings to the mail industry.

11:35 ^AM

The Digital Ad Industry has a Big Decision to Make, What Will You Choose?

The Guardian Stage

Unilever’s Keith Weed sent a message last month that brands no longer have to settle for low quality advertising partners. Quality is a choice. Buyers can choose to only work with partners that consistently put the value of quality above short term gains. Publishers can choose to employ strict quality standards for tech partners, as opposed to partnering with every technology company merely talking about the incremental value they bring.

In this keynote presentation, OpenX Co-Founder Jason Fairchild will share why the time is now to take a hard look at the supply chain and re-evaluate every partnership to ensure that you can trust who you work with and make the decision to choose quality.

Jason Fairchild Co-Founder, OpenX

Jason Fairchild

11:40 ^AM

Data GDPR: How Premium Publishers Come Out Ahead

The Guardian Stage

As marketers double down on plans for the GDPR, publishers are left to interpret broad guidance and scramble to implement what for some are major changes. What obstacles do publishers need to avoid to come out ahead? Trusted relationships and transparency become key as publishers work with vendors to understand consumer consent; and with consumers to ensure satisfaction. Premium publishers could see user loyalty rise, if intrusive messages become standard on all sites. 

Jennifer Baker Journalist, BRUSSELSGEEK

Jo Coombs CEO, OgilvyOne UK, The Customer Agency

Jason Kint CEO, Digital Content Next

Anthony Hitchings Digital Advertising Operations Director, Financial Times

Jennifer Baker

Jo Coombs

12:15 ^PM

Data Data Meet Up

Delegates Lounge - Level 1

Mingle with great minds that think unalike and get your burning questions answered by the speakers in the Data Track.

12:15 ^PM

CNN Global Conversation

Stage 1

Sir Martin Sorrell, Founder and CEO of WPP, in conversation with CNNMoney’s Nina dos Santos on the current opportunities and challenges facing the industry.

Sir Martin Sorrell Chief Executive, S4 CAPITAL

Nina dos Santos Europe Editor, CNNMoney

Sir Martin Sorrell

Nina dos Santos

12:30 ^PM

Could this be Britain’s first trillion dollar company?

TechX presented by The Telegraph

Britain has come a long way since a cluster of web businesses helped to coin the term Silicon Roundabout in Old Street in 2009. Meet Dr Gordon Sanghera, CEO of Oxford Nanopore, who will talk about the DNA Information Age, plus give a live demonstration of the real-time, mobile DNA sequencing technology that could revolutionise businesses and save lives.

Harry de Quetteville Comment Editor, The Telegraph

Dr. Gordon Sanghera CEO, Oxford Nanopore

Harry de Quetteville

Dr. Gordon Sanghera

12:55 ^PM

Data The Elephant in the Room: Why Data Quality Should Be Part of Every Conversation

The Guardian Stage

Today, scale is a given but marketers are starting to focus less on quantity and more on quality of data. The call for quality data is sweeping the fast-changing world of MarTech. In this panel, Lotame is pointing out the elephant in the room. We’re not only shining a light on the issue, but we’ll dissect data quality through a multi-lens view, exploring its different business applications, how it can affect targeting and measurement, and why it needs to be part of every conversation.

Andy Monfried CEO & Founder, Lotame

Yvonne O'Brien Data & Insight Consultant, The Specialist Works

Paul Gubbins Programmatic Lead, Unruly

Chris Hogg Managing Director, EMEA, Lotame

Terry Hornsby Director Of Programmatic and Ad Product, Trinity Mirror

Andy Monfried

Yvonne O'Brien

12:55 ^PM

Blockchain Decoding Blockchain

Stage 3

12:55 - WTF IS BLOCKCHAIN?
If you want to stay 'buzzword' compliant do you really need to understand blockchain? Isn't blockchain just a byword for cyrpto-currency, is there really any validity in applying it to the world of advertising technology? In a world challenged by the 'trust tax' you will learn that the hype around blockchain is valid. That it will be as important to the world of value exchange as the internet is to information exchange. That understanding blockchain is not as hard as you thought!

Anne Goodman SVP, BlockChain Ventures

1:15 - CAN BLOCKCHAIN CLEAN UP THE DIGITAL SUPPLY CHAIN?
Wikipedia defines Blockchain as a continuously growing list of digital records, called blocks, which are linked and secured using encryption.

That definition can be applied to the digital supply chain, which as we all know, is fraught with fraud, especially in programmatic, depending on how you buy digital media. So much so that advertisers are now demanding greater visibility than ever before, a claim which has been reiterated by Marc Pritchard of P&G on numerous platforms.

Recently, Blockchain has entered the mainstream and is being hailed as a silver bullet for all commercial sectors. This technology is rapidly gaining momentum especially in the Financial Services sector, which has been through its own crisis.

Ollie Southgate Chief Technology Officer, TRUTH Media Agency

Rupam Davé Senior Associate, Kemp Little LLP

Chris Hill Partner, Kemp Little LLP

Adam Hopkinson COO and Co-Founder, TRUTH Media Agency

Mary Keane-Dawson CEO, The TRUTH Agency

Mario Yiannacou Media & Advertising Manager, ISBA

2:00 - IS ATTENTION & ENGAGEMENT THE NEW CRYPTOCURRENCY?
Explore how transformative blockchain will be for the advertising industry through JC’s 6T’s of Blockchain: Trust, Transparency, Trade, Transaction, Transfer, Transfer, and Track.

Jonathan Oliver Global CCO, Unlockd

Anne Goodman

Ollie Southgate

1:00 ^PM

Brand Innovation Brand Innovation Meet Up

Delegates Lounge - Level 1

Mingle with great minds that think unalike and get your burning questions answered by the speakers in the Brand Innovation Track.

1:00 ^PM

Impact Can Purpose Actively "Super-charge" your Marketing?

NewGen Stage

58% of people claim that they are more likely to buy a brand if supports a cause that is important to them.

Consumers are demanding more socially responsible behaviour from business, and at the same time, the business community is increasingly recognising the value of a more purpose-led approach to operating.

Helen Brain Strategy Director, MediaCom UK Limited

Claire McAlpine Strategy Director, MediaCom UK Limited

Pauline Robson Managing Partner, Real World Insight, MediaCom UK Limited

Helen Brain

Claire McAlpine

1:45 ^PM

Data The Trust Series Taming the Wild West of Adtech: A Debate About How to Clean Up the Supply Chain

The Guardian Stage

Ad tech is reaching an inflection point - a departure from the early wild west days of anything goes. As brands and agencies demand more accountability and publishers and app developers seek fewer, more trusted partnerships, industry consolidation is rapidly accelerating. The Wall Street Journal’s Lara O’Reilly moderates a no-holds-barred discussion with some of the industry’s biggest names on topics including fraud, brand reputation, the use of data, and the adtech “tax.”

Lara O'Reilly Reporter, Wall Street Journal

Sacha Berlik Managing Director, EMEA, The Trade Desk

Martin Cass CEO, Assembly

Jason Fairchild Co-Founder, OpenX

Dora Michail Managing Director, Digital, The Telegraph

Lara O'Reilly

Sacha Berlik

1:50 ^PM

Impact NextGen: Conversations With

NewGen Stage

In 2017, we launched the “Conversation With…” series on the Advertising Week NY NewGen Stage, and it was received with rave reviews from attendees from entry level, mid to the C-suite. We are thrilled to bring these conversations to the stage in London. These unique, candid one-on-one chats provide direct access with top industry executives who are changing the way we do business. Leading these discussions are our very own influential Young Professionals aka Millennials, who will dive into trending topics

Chaka Sobhani Chief Creative Officer, Leo Burnett London

Charlotte Prince Creative, Leo Burnett London

Loriley Sessions Creative , Leo Burnett London

Chaka Sobhani

Charlotte Prince

2:15 ^PM

Helen Pankhurst in conversation with Lisa Smosarski, editor-in-chief

Stage 1

Lisa Smosarski sits down with Helen Pankhurst, women's rights activist and writer.

Helen Pankhurst Women's Rights Activist & Writer

Lisa Smosarski Editor in Chief, Stylist, Shortlist Media

Helen Pankhurst

Lisa Smosarski

2:30 ^PM

Impact We Need To Talk About Neurodiversity

NewGen Stage

Part of the benefit of diversity lies in the different ways that we tackle briefs and challenges. People whose brains are wired in different ways can bring a huge competitive advantage to our industry. However we haven't always created workplaces in which people that aren't neurotypical can show up as themselves. We want to celebrate the superpowers of dyslexia, autism, dyspraxia and dyscalculia - without being flippant about the very real barriers that people who aren't 'neurotypical' can face in the workplace.

Roxanne Hobbs Founder , The Hobbs Consultancy

Wayne Deakin Executive Creative Director, Huge London

Mark Evans Marketing Director, Direct Line Group

Pip Jamieson Founder, The Dots

Ali Hanan Founder & Creative Director, Creative Equals

Roxanne Hobbs

Wayne Deakin

2:30 ^PM

Tackling Influencer Fraud

Workshop Stage

The influencer marketing industry is now valued at over $1 billion. While brands are eagerly jumping in and adding influencer strategies to their marketing mix, this rapid growth is exposing some integrity issues for the industry - disclosure, influencers buying fake followers and using bots, and unscrupulous suppliers overstating their impact. What can the industry do together to tackle this?

Nicola Kemp Trends Editor, Campaign

Christie Dennehy-Neil Senior Public Policy Manager, IAB

Greg Halfacre Head of Digital Marketing, News UK

Anthony Svirskis CEO, TRIBE

Nicola Kemp

3:10 ^PM

Brand Innovation A brand purpose for Lufthansa

IPA Stage

The crane, the iconic figurative mark of Lufthansa, with its true history in legacy, turns 100 years old in 2018. A milestone the airline celebrates with renewal. Following Lufthansa's strongly positive development, the redesign is the visible expression of its comprehensive transformation. The new brand and visual identity were further developed and designed by the Munich based agency Martin et Karczinski. Alexander Beutel, Managing Partner of Martin et Karczinski, will explain in this presentation how Lufthansa changed through the force of a strong and supporting brand purpose, to become future-proof, always relevant and premium again.

Alexander Beutel Managing Partner, Martin et Karczinski

Alexander Beutel

3:15 ^PM

Impact Reflecting Diversity in Creative Output

NewGen Stage

Tanya will be talking about at why diversity is important in creative output, who is getting it right and what brands can do to support it with guests from across the industry.

Tanya Joseph Director of Public Affairs, ISBA

Sara Bennison Chief Marketing Officer, Nationwide Building Society

Sara Shahvisi Director of Programmes, Fearless Futures

Maria Koutsoudakis Head of Customer Experience, Marks & Spencer

Tanya Joseph

Sara Bennison

3:15 ^PM

For The Social Good: LADbible’s Approach To Meaningful Campaigns

Stage 3

Millennials are the most socially aware generation ever - passionate about equality, LGBT+ rights and environmental issues. For brands and publishers, embracing these shared values and working for the greater social good of others increasingly matters to an 18 to 34 year old audience.

In this session, we hear from LADbible, the world’s leading social publisher for millennials, about their approach to meaningful campaigns Joining them on the panel are major brands and activists to discuss the importance of listening to this generation and creating relevant campaigns that empower audiences to have a positive impact and drive social change.

Cameron Clarke Deputy Editor, The Drum

Nicholas Cornbleet Senior Brand Manager Smirnoff, Diageo

Arian Kalantari Co-Founder, LADBible Group

Sarah Roberts Ambassador, Activist and Author, Trash Isles

Josh Sanderson-Kirk , LGBT Foundation & Village Angels

Cameron Clarke

Nicholas Cornbleet

3:15 ^PM

Brand Innovation Advertising: The Danish Way

IPA Stage

Market changes and new consumer trends gave Carlsberg no choice but to re-look at their marketing strategy. To most, it remained a 90’s session lager synonymous with football, and was unable to compete with the surge in popularity in craft beers. As a result, it was being delisted from major grocers.

Join Fold7’s Strategy Partner, Yelena Gaufman, and ECD/Founder, Ryan Newey, as they look back at the challenges that led to the 2017 re-launch brief, and alongside Liam Newton, Carlsberg’s VP of Marketing, they share insights behind ‘The Danish Way’ campaign. Hear first-hand, how developing an integrated platform idea across broadcast and Content, has put Carlsberg back on the incline.

Yelena Gaufman Strategy Partner , Fold7

Ryan Newey Founder & CCO, Fold7

Liam Newton Vice President Marketing, Carlsberg Group

Yelena Gaufman

Ryan Newey

3:30 ^PM

Diversity is Key: Can Brands Unlock Positive Change in the Film and TV Industry?

Workshop Stage

elevenfiftyfive presents a panel discussion on diversity and representation in the film and TV industry. We'll discuss the current state of play and the importance of continuing to drive positive change in this space.

You’ll hear why we think it’s key for you to be involved with this conversation and how to authentically engage.

Li Lai Founder, Mediaversity Reviews

Ramy El-Bergamy On Screen Diversity Executive, Channel 4

Corrina Antrobus Founder, Bechdel Test Fest

Joanna Abeyie Managing Director, Hyden

Ellie Davidson Head of Production, elevenfiftyfive

Li Lai

Ramy El-Bergamy

3:30 ^PM

Afternoon Tea

Picturehouse Central

Enjoy afternoon tea with Adobe in the Speakers Lounge at the Picturehouse Member's Bar.

Open to Speakers, Super Delegates & Platinum Delegates

4:00 ^PM

Impact Turning Dead Media into a Powerful Force For Good

NewGen Stage

Join Mindshare, Advertising Week Europe and Big Issue for a discussion on how those within media industry can use their expertise and the industry's resources, to have a positive impact on the world around us. Using the power of media for good.

Rebecca Eaves Executive Director, Advertising Week Europe

Becky Power Creative Director, Mindshare

Stephen Robertson CEO, The Big Issue

Rebecca Eaves

Becky Power

4:15 ^PM

Why f**k ups are Fundamental for Creative Futures

Stage 1

Grey London’s Co-Chief Creative Officers talk the importance of f*cking up in driving the best creative ideas.

Caroline Pay Joint Chief Creative Officer, Grey London

Vicki Maguire Joint Chief Creative Officer, Grey London

Caroline Pay

Vicki Maguire

4:15 ^PM

Data Putting the Consumer First with GDPR

The Guardian Stage

With the implementation of GDPR, consumers will have greater control over their data in the digital world than ever before. This presents an opportunity for marketers to conduct "consumer-first" marketing, providing consumers with better marketing experiences with a new emphasis on privacy. MediaMath and IAB Europe will present the GDPR IAB Europe Transparency & Consent Framework, a cross-industry effort to help publishers, tech vendors, agencies and advertisers meet the transparency and user choice requirements of the GDPR.

Matthias Matthiesen Director, Privacy & Public Policy, IAB Europe

Wilfried Schobeiri Chief Technology Officer, MediaMath

Matthias Matthiesen

Wilfried Schobeiri

4:45 ^PM

The Next 100: How Nigeria's Union Bank is Staking Its Next Century Of Growth On Brand Activism

Stage 3

Ogochukwu Ekezie-Ekaidem Head of Corporate Communications, Union Bank

Ogochukwu Ekezie-Ekaidem

5:15 ^PM

Data Masters of Measurement

The Guardian Stage

It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.

Erin "Mack" McKelvey Managing Partner, CEO, SalientMG

Beth Carlson Mgr. Media Strategy, Advanced Measurement Services EMEA, Adobe

Kathy Dykeman Director, Northern Europe & Global Accounts Marketing Science, Facebook

Dennis Ellis GM 2nd Party Data, LiveRamp

Nick Morley Managing Director, EMEA, Integral Ad Science

Alex Timbs Head of Data & Attribution, Oath

Erin "Mack" McKelvey

Beth Carlson

5:30 ^PM

AWE Connects Networking Cocktails

TechX presented by The Telegraph

Come, network and meet your fellow Delegates from all over the world at this special cocktail reception.

Open to all Delegates

8:00 ^AM

News UK Leadership Breakfast: Algorithmic Angst and Advertiser Anger

Ronnie Scott's Jazz Club

‘Murky’ ad-tech, opaque advertising metrics, brand-safety crises, a disrupted content economy and widespread ad-fraud have led to a broken digital advertising ecosystem. One in which spend is increasingly concentrated amongst a small number of platforms who are themselves under increasing political pressure. One in which quality content struggles to monetise whilst fake news captures an ever-greater share of voice. One in which clients simply aren’t reaching the audiences that they’ve paid for.

In this conversation Robert Thomson, CEO of News Corp, and Gideon Spanier, Global Head of Media, Campaign, will discuss what it’s going to take to rebuild advertising ecosystem that’s become
dysfunctional and sometimes dystopian.

Super & Platinum Delegates + By Invitation Only

Gideon Spanier Global Head of Media, Campaign

Robert Thomson CEO, News Corporation

Gideon Spanier

Robert Thomson

9:00 ^AM

Mindfulness Morning Mindfulness

Stage 3

09:00 - MEDITATION
Start your morning at AWEurope with reflection and focus on your breath.

Kathleen Saxton Founder, The Lighthouse Company

9:15 - GET UP & MOVE
Discover the benefits mindful movement and conscious exercise, and get determined to fit exercise into your schedule. Ultimately, introducing as little as 15 minutes a day, in the long term, can be highly beneficial to your physical and mental health.

Roger Frampton International model and creator of ‘The Frampton Method’

9:35 - A TRIP TOO FAR? MASTERING THE BRAIN WITH PSYCHEDELIC DRUGS
With microdosing – small daily hits of LSD to boost mental performance – trending highly in Silicon Valley, there is growing curiosity of their impact. Psyched co-founder Ben McKie joins Dr Robin Carhart-Harris, Research Fellow from Imperial College London, with his ground-breaking insights into the therapeutic use of LSD, MDMA and Psilocybin to boost mental wellbeing. By highlighting pioneering alternatives to the over-prescription of antidepressants for dealing with mental health, this will be a hugely potent high for the Week.

Ben McKie Co-founder, Psyched

Dr Robin Carhart-Harris Head of Imperial Psychedelic Research Group, Imperial College London

PRESENTED BY PSYCHED

10:05 - SAY HELLO TO YOUR BRAIN
Enjoy a diverse panel of 'brainiacs', each bringing their unique view and expertise to discuss the science behind the brain: how we can train our brains to be better equipped to deal with tough challenges, why divergent thinkers have a competitive advantage, how we can create welcome environments for different brains to thrive and survive, and is there really a genetic difference between male and female brains?

Walk away from the session with a better understanding of the brain; how the difference in brain variety is important to understanding how to we learn and how to optimise our individual strengths and differences.

In this session you will learn:
Afua Basoah - ‘Business is driven by innovation. Innovation is driven by curiosity. The neurodiverse are lateral, creative thinkers, hence they innately innovate. Their innovation has the potential to impact business bottom-lines.’

Sarah Wood - ‘Diversity is not a nice to have; workplace culture is your strongest competitive advantage’.

Derek Draper - ‘Practical insight into how to really understand yourself, your colleagues, teams and, yes, even consumers – by creating the space to go deeper and delve below the surface.’

Pippa Glucklich - ‘The brain is the most important organ in our body; it allows us to think and feel, store memories and feelings - everything that makes us human. Yet we tend to neglect it and take its health for granted. Learn how to to take care of your brain; to better understand yourself and others to help improve wellbeing, resilience and performance.’

Soraya Shaw - ‘Advances in Neuroscience have shown us that by creating an environment that promotes wellbeing means that you and your people bring all their brains to work resulting in greater creativity, performance, innovative thinking and neurodiversity that celebrates individuality.’

Pippa Glucklich Vice-President, WACL

Afua Basoah Global Health Strategist & Vice-President, Rabin Martin Agency

Derek Draper Co-founder and CEO, CDP Leadership Consultants

Soraya Shaw Strategic Consultant, Wellbeing and Careers, NABS

Sarah Wood Co-Founder & CEO, Unruly

PRESENTED BY NABS

10:55 - MINDFUL TRANSFORMATION
Hear from a serial CMO on what it takes to build a purpose driven brand and build a career too. Purpose driven brands stand for something bigger and it’s been shown that they outperform the competition in revenue, job creation and stock performance. Discover how uncovering a company’s purpose and putting it to work can help align your organization and help create long term value.

Maryam Banikarim Global CMO, Hyatt Hotels Corporation

Roxanne Taylor CMO, Accenture

Roger Frampton

9:00 ^AM

The Telegraph VC Power Breakfast Series

TechX presented by The Telegraph

Leading Venture Capitalists will discuss upcoming tech and consumer trends specific to the advertising industry. Which industry will be disrupted next? How can brands and agencies stay ahead of the curve? Where will consumers flock to next?

Richard Anson Startup Advisor

Jon Hook Founder, Mallory Ventures

Richard Anson

Jon Hook

9:15 ^AM

Sorry. I didn’t mean to damage the brand, It was taken out of context

Stage 1

Hardly a week seems to go by without a politician or someone from the film industry defending their career by saying they were taken out of context. Context can enhance, detract and also add shock to a brand. But is context worth paying more for? When brands are often the most valuable asset on a company’s balance sheet maybe it’s time to take this seriously. Join our panel including Sir John Hegarty as they debate this thorny issue

Dan Coleman Strategic Business Development Director , Time Inc. UK

Rob Bassett EU Director, Revenue Labs, Ebay

Sir John Hegarty Founder, Bartle Bogle Hegarty

Tony Holdway Sales & Marketing Director, Dominos Pizza

Charlotte Moore Digital Content Director, Marie Claire, InStyle, Look

Jon Wilkins Executive Chairman, Karmarama

Dan Coleman

Rob Bassett

10:00 ^AM

Agency Models Who Owns The Future?

IPA Stage

Digital has changed the game and shattered business models cutting across creative and media. Can a business built on a model which no longer exists adapt and survive? Or is the future going to be won by independents constructed for the digital age?

Helen McRae UK CEO, Mindshare

Matt Bush Country Sales Director, UK, Google

Paul Bainsfair Director General, IPA

Paul Hammersley Founder & CEO, Harbour

Ben Wood Director of Agencies, EMEA, Facebook

Helen McRae

Matt Bush

10:00 ^AM

TechX Exhibitors Day 3

TechX presented by The Telegraph

Join the team at TechX as they dive deep into the biggest innovations in European technology.

Adludio

Decent

Inflight VR

Zappar

Visyon

Adludio

Decent

10:15 ^AM

Messaging Matters

Stage 1

Messaging, a communications style that is instant, direct and personal, has increasingly become consumer’s preferred communications channels with businesses. Facebook has unique expertise in messaging and understands the endless possibilities for businesses. Join this panel chaired by Amy Cole, Facebook’s head of product marketing for Northern Europe covering Instagram, Messenger and Whatsapp and other innovative brands on how to use messaging to build and develop hyper-personalised relationships.

Amy Cole Head of Product Marketing, Northern Europe, Facebook

Neil Stubbings MD Europe, IV.AI

Erica Buckley Head of Digital & Data, Public Health England

Carolijn Hauwert Manager Social Media Hub, KLM Royal Dutch Airlines

Amy Cole

Neil Stubbings

10:15 ^AM

AWE NewGen Boot Camp

NewGen Stage

The Boot Camp returns to the NewGen stage for marketers on the rise in the career to focus on personal and professional development. Details coming soon.

Anna Hill CMO UK and Ireland, The Walt Disney Company

Dan Ramsay Consumer Marketing Director, BT

Mark Evans Marketing Director, Direct Line Group

Simon Michaelides Chief Commercial Officer , UKTV

Dave Birss Chief Thinker, RIGHT Thinking

Daryl Fielding Director, Daryl Fielding Portfolio

Chris Gorell Barnes Founder & CEO, Adjust Your Set

Sherilyn Shackell Founder & CEO, The Marketing Academy

Sarah Warby Inspiring Customer Leader

Anna Hill

Dan Ramsay

10:55 ^AM

Agency Models Advertising on Trial

IPA Stage

In March 2018, we’ll put an unlikely defendant in the dock.

Not Donald Trump’s social media manager.

Nor Saatchi’s Richard Huntington and his GoFundMe page.

Not even the Presidents’ Club corporate entertainment team, wherever they are?

In fact, we’re putting our very own industry - advertising - on trial.

It's one hell of a rap sheet.

Don't miss the trial of the Century.

Claire Beale Editor-in-chief, Campaign

Chris Hirst UK Chairman, European CEO, Havas

Nils Leonard Founder, Uncommon Creative Studio

Gemma Greaves Chief Executive, The Marketing Society

Tammy Smulders President, Fashion & Luxury Group, VICE Media

Claire Beale

Chris Hirst

11:15 ^AM

Advertising That Works For Everyone

Stage 1

Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains in 2017. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Sridhar Ramaswamy as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.

Matt Brittin President, Google EMEA, Google

Sridhar Ramaswamy Senior Vice President, Ads & Commerce, Google

Sridhar Ramaswamy

11:30 ^AM

The Trust Series How to Cut Fraud in 5 Mins, And 10 More Steps to Ensure Quality Ad Experiences

Workshop Stage

Research conducted by the CMO Council found that an alarming 72% of brand advertisers engaged in programmatic buying are concerned about brand integrity and control. From ad fraud to domain counterfeiting and unclear billing arrangements, the threats facing advertisers can seem overwhelming.

This workshop session will equip brands and agencies with insight into the key quality challenges they will likely encounter in programmatic today and arm them with clear strategies they can implement immediately to overcome them.

John Murphy VP, Marketplace Quality, OpenX

Mike Zanels President, TAG

John Murphy

Mike Zanels

11:35 ^AM

Agency Models Going Global 4.0

IPA Stage

Taking a business global requires a deep understanding of target markets, the current state of the market and it's trends, as well as, its competitors. It is a complex and dynamic process, where business leaders will need to understand and determine the risks and the undertaking.

This has been a topic of conversation at AWEurope for the last three years and we will continue to build on it with agency leaders from around the globe.

Ronald Urbach Chairman, Davis & Gilbert LLP

Charles Fallon Partner, SI Partners

Karina Wilsher Global COO & Partner, Anomaly

Myles Peacock CEO, CreativeDrive

Jason Harris President/CEO, Mekanism

Ronald Urbach

Charles Fallon

12:00 ^PM

Curious Conversations Curious Conversations: From Gen Alpha to Z: Understanding Tomorrow's Customers

Stage 3

The media industry has struggled to understand and reach out to Millennials, but it’s going to get even more complicated as Generation Z starts to have an impact and Gen Alpha emerges. This session will discuss how best to think about these new consumers: what they like, love and loathe. Join Anna Bassi, Editor of The Week Junior, and a star panel to get a glimpse into the consumers of tomorrow.

Anna Bassi Editor-in-Chief, The Week Junior

David Baddiel Comedian and Author

Jim Chapman Vlogger, 147 Things

Craig Donaghy Editor-in-Chief, PopJam, SuperAwesome

Emma Scott CEO, Beano Studios

Anna Bassi

David Baddiel

12:00 ^PM

The Workplace Revolution: Securing Growth in the Global Competition for Talent

TechX presented by The Telegraph

Without talent businesses wither and die. Securing the best starts early. Leading investor and entrepreneur, Sherry Coutu CBE, shows how companies can inspire students and unleash Britain’s entrepreneurial spirit.

Sherry Coutu CBE Founder and CEO, Founders4Schools

Harry de Quetteville Comment Editor, The Telegraph

Sherry Coutu CBE

12:00 ^PM

Make Experience Your business An Adobe Executive Luncheon

Fortnum & Mason Piccadilly

Join Econsultancy's Sr. Analyst Seán Donnelly sharing the 2018 Digital Trends and discuss with your peers on how to put the customer at the heart of your business.

12:15 ^PM

Video & Content Video & Content Meet Up

Delegates Lounge - Level 1

Mingle with great minds that think unalike and get your burning questions answered by the speakers in the Video & Content Track.

12:15 ^PM

We Are All Equal

Stage 1

Come and listen to an honest discussion centred around gender equality. Hear from creative agency Now and additional speakers on how to tackle the equality issues faced in the workplace and beyond.

Kate Waters Chief Strategy Officer and Co-founder, Now

Tess Alps Executive Chair, Thinkbox

Zaid Al-Qassab Chief Brand & Marketing Officer, BT

Nicola Kemp Trends Editor, Campaign

Sophie Walker Leader, Women's Equality Party

Liz Unna Director , Independent Films

Kate Waters

Tess Alps

12:15 ^PM

Bing Culture + Commerce Lunch Series

Fortnum & Mason Piccadilly

Maintaining and Building World Class Talent in the UK
Join Bing and the Advertising Association to hear inspirational stories from Benjamin Lickfett, Head of Technology & innovation at Diego; Milka Kramer, UK Sales Director, Bing Ads and Fredrick Borestrom, Agency Development Partner at LinkedIn who have made their homes and are building their careers in the UK. Alex Wood, European Editor for Forbes Media will moderate this discussion.

Platinum Delegates + By Invitation Only

Fredrik Borestrom President, IAA UK Chapter; Agency Development Partner, LinkedIn

Milka Kramer Sales Director, UK, Bing

Benjamin Lickfett Head of Technology & Innovation, Diageo

Axel Steinman Vice President for EMEA Bing Ads Sales, Bing

Stephen Woodford CEO, The Advertising Association

Alex Wood Europe Editor, Forbes Media

Fredrik Borestrom

Milka Kramer

12:25 ^PM

Agency Models Creativity Beyond The Walls

IPA Stage

Today there are far more creative voices than ever before. Modern technology hasn’t just unlocked creativity, it’s given it a platform to be shared and discovered. Your upbringing, location, race, gender, orientation, age, social status…none of these things matter anywhere near as much as they did before when it comes to the opportunity to express ones’ creative voice…it has been democratized. Hear from Whalar co-founder, Neil Waller, on the benefits of collaborating with influencers.

Neil Waller Co-Founder, Whalar

Mike Quyen Influencer, @qmike

Rich McCor Influencer, @paperboyo

Dominique Davis Influencer, @allthatisshe

Neil Waller

Mike Quyen

12:30 ^PM

The Effectiveness of Partnerships

Workshop Stage

Partnerships can be up to 2 times more effective at driving brand health metrics than standard advertising, and when running alongside other media, have been shown to be x3 more efficient than standalone partnerships.

Jane Christian Head of Business Science, MediaCom

Steve Gladdis Joint Chief Strategy Officer, MediaCom UK Limited

Sarah Stallwood Associate Director, MediaCom UK Limited

Jane Christian

Steve Gladdis

12:45 ^PM

Brand Britain Taking the Temperature on Brand Britain

Stage 3

Battered from every angle these days – is there room for everyone to capitalise on Brand Britain? As a global brand – what are the do’s and don’ts when it comes to channelling a heritage or new brand? Join us and our panelists from some of Britain’s most well loved brands to see where Brand Britain will take us next.

Piers Newson-Smith Head of Brand and Marketing Planning, Direct Line Group

Joanna Lawrence Managing Director of Strategy and Client Development, The Telegraph

Meabh Quoirin CEO & Co-Owner, Foresight Factory (Formerly Future Foundation)

Piers Newson-Smith

Joanna Lawrence

1:05 ^PM

Agency Models Agency Models Meet Up

Delegates Lounge - Level 1

Mingle with great minds that think unalike and get your burning questions answered by the speakers in the Agency Models Track.

1:15 ^PM

Formula 1 + Wieden+Kennedy: a New Era Unleashed

Stage 1

Formula 1 Director of Marketing Ellie Norman and Wieden+Kennedy London Executive Creative Director Tony Davidson give the inside story on the development and roll-out of Formula 1's new brand identity, it's first in 23 years.

Tony Davidson Executive Creative Director, W+K London

Ellie Norman Director of Marketing, Formula 1

Tony Davidson

Ellie Norman

1:45 ^PM

Video & Content How YouTube Works for Brands: Secrets to Effectiveness Success

The Guardian Stage

Top UK agencies and brands, including Mattessons, BT Sport, Sainsbury’s, Tesco, and adidas (just to name a few), proved how they have used YouTube to deliver highly effective campaigns by bringing home 'YouTube Works for Brands' awards in 2017. Now in the programme’s second year, Judges past and present will debate and share valuable insights gleaned from studying the winning campaigns.

Alison Hoad CHIEF STRATEGY OFFICER, BBH

Will Whalley YouTube B2B Marketing, Google

Gaby Bell CEO Europe, Hall & Partners, Omnicom

John Tippins Strategy Director, Mindshare

Alison Hoad

Will Whalley

1:50 ^PM

Agency Models Welcome to Optimism: Brand Building in a Post-Advertising World

IPA Stage

Disruptive innovation is killing businesses in every category.
People hate advertising.
But W+K believes this is an amazing time to build a brand.
Where does the optimism come from?

21st century marketing is about humanity. Brands that are more human, who focus on creating value for people, who combine tech with human insights and empathy, are the ones who will be marked in history as the 21st century brands. This is an opportunity to reassess everything we thought was a rule.

The optimism lives here. It’s not the end of advertising. It is the beginning of everything.

Neil Christie Global Chief Operating Officer, Wieden + Kennedy

Neil Christie

1:55 ^PM

Agency Models A Different Beast

IPA Stage

Why changing client needs (and a changing world) saw Creature giving birth to a White Crow!

Dan Cullen-Shute, CEO of Creature and White Crow, explains why the founders of an advertising agency came to the conclusion that the future might not be advertising-shaped.

Dan Cullen-Shute CEO, Creature of London

Dan Cullen-Shute

2:15 ^PM

Growth In A Changing World

Stage 1

Interbrand leads a panel of top-tier marketers on the challenges and opportunities they face in sustaining growth, sharing bold leadership strategies that connect brands, people, and technology to catalyze positive change.

Christian Purser CEO, Interbrand London

Pilar Díaz González Global Brand Director, Feminine Care, Essity

Tricia Wilber CMO, EMEA, The Walt Disney Company

Christian Purser

Pilar Díaz González

2:30 ^PM

Brand Experience Creation in Portugal

Workshop Stage

Portugal is a creative destination for brands around the world. This panel will showcase some of the Best Brand Experiences created in Portugal and discuss why Portugal is a wonderful destination for brands and agencies to plan and execute their creative experiences and advertising campaigns.

Tiago Barquinha Executive Partner, Mojobrands

Catarina Valença Member of the Board, APECATE

Gonçalo Castel-Branco CEO & Chief Curator, Presidential Train

Ana Campos Neto CEO, S.P.O.T.

Tiago Barquinha

Catarina Valença

2:35 ^PM

Agency Models The Media Agency & Client Disconnect

IPA Stage

Learn what’s changed in the agency-client relationship, explore some of the reasons why and look at where positive alignment is happening and alternative ways brands are buying media.

Di Bowden Head of Brand & Marketing, MORE TH>N

Luke Bozeat Chief Operating Officer, MediaCom

Tom Corbett Group Head of Sponsorship and Media, Barclays

Neal Deeprose Media Assurance Director, PwC UK

Phil Smith Director General, ISBA

Gideon Spanier Global Head of Media, Campaign

Di Bowden

Luke Bozeat

3:15 ^PM

What's Your Elephant In The Room?

Stage 1

Join The Marketing Society for an Advertising week panel with a difference.

Gemma Greaves Chief Executive, The Marketing Society

Mark Evans Marketing Director, Direct Line Group

Rachel Eyre Head of Marketing Propositions, Sainsbury's

Josh Krichefski CEO, MediaCom UK

Nishma Robb Marketing Director, Google

Gemma Greaves

Mark Evans

3:15 ^PM

Agency Models For the Culture

IPA Stage

Quite often we hear this term 'I'm doing it for the culture' but what does that mean? My talk will explore the idea of how the new generation have impacted on the future of work and how the rise of ethnic minorities within media, music and advertising is good for all. Culture is something that we all create and contribute too, but sometimes more often than not as young people unaware of how powerful we are, and sometime those with a more traditional mindset miss out on how capable we are- we need to fix that.

Shannie Mears Co-Founder and Chief Talent Officer, The Elephant Room

Shannie Mears

3:20 ^PM

Video & Content Beyond the Talking Head

The Guardian Stage

You may ask yourself, why are there so many talking heads in my feed?
The rise of video marketing has everyone striving to do more video moving forward, but in order to stand out we need to push the creative bar past the standard talking head.

In this session, leading video personalities and experts will share how they leverage video for storytelling beyond the talking head and push the creative boundaries for breaking through the next wave of content shock.

Alex Cheeseman Chief Strategy Officer , Contented

Vicky Chen Head of Strategy, VICE

Coco Masters Chief Producer, Nissan Motor

Jason Miller Global Content Marketing, LinkedIn

Matt Wilson Founder & CEO, Ball Street

Alex Cheeseman

Vicky Chen

3:20 ^PM

Agency Models The Consultants Cometh

IPA Stage

With the unrelenting and rapid structural change impacting the marcoms sector, a once distant threat has become a new world reality. Join Lighthouse CEO Daren Rubins as he hosts a panel of industry leaders from the management consultancy firms who are now infiltrating the space once the preserve of major agency groups. Hear why clients are choosing to enlist their services, what entices leadership talent into the consultancy world and what life is like in an organisation acquired by this new breed of marcoms specialists.

Daren Rubins CEO, The Lighthouse Company

Dr Colin Light Partner & Digital Services Leader, PwC

Jon Wilkins Executive Chairman, Karmarama

Russell Marsh Managing Director, Accenture Digital

Debbie Vavangas iX Leader UK & Ireland, IBM iX

Daren Rubins

Dr Colin Light

3:30 ^PM

Afternoon Tea

Picturehouse Central

Enjoy afternoon tea with Adobe in the Speakers Lounge at the Picturehouse Member's Bar.

Open to Speakers, Super Delegates & Platinum Delegates

4:15 ^PM

Phillip Schofield, Super Snapchatter

Stage 1

Millions of people love Phillip Schofield for his TV work, but mention his name to a Snapchatter and they'll soon recount stories about backstage selfies, smoke alarms - and gin. Phillip joined Snapchat just after it launched and quickly became a master storyteller on the platform, delighting his fans with behind-the-scenes Snaps of both his glamorous TV career and his hilarious, cosy home life. Phillip will chat to Claire Valoti, Snap Inc. Northern Europe General Manager, about his career, his fans and all things Snapchat.

Claire Valoti General Manager UK, Snap Inc.

Phillip Schofield

Claire Valoti

Phillip Schofield

4:15 ^PM

Agency Models How To Build A Long-Term Partnership In A Short-Term World

IPA Stage

"Today the average agency tenure is thought to be less than three years." - The Bedford Group

Over two decades ago it was 5 years and prior to that 7 years. Clearly its dwindling and ironic, that in an increasingly complex world where short termism is becoming a knee jerk reaction, we need to build solid, long lasting and effective relationships with one another.

Will Sansom Strategy Director, The Brooklyn Brothers

George Bryant Founding Partner & ECD, The Brooklyn Brothers

Inga Hlín Pálsdóttir Director, Visit Iceland & Creative Industries

Paul Phillips Managing Director, AAR

Kristján Schram Head of Strategy, Íslenska

Will Sansom

George Bryant

5:10 ^PM

Agency Models The Modern Marketing Model (M3)

IPA Stage

Econsultancy presents a controversial new model updating the 4Ps - showing how marketing and digital teams are coming together. Will your role still exist? What skills do you need to survive? Come and discover if you’re fit for the future.

Ruth Mortimer Managing Partner, Econsultancy

Colin Lewis CMO, OpenJaw

Sara Holt Digital Marketing Director, Lego

Russell Parsons Editor, Marketing Week

Colin Lewis

5:15 ^PM

Women Who Change The Way We Eat

Stage 1

Presented by BBC Good Food this session will consist of a fascinating look at how women have transformed the way Britons eat – in a very traditionally male industry.

We’ll look back at how that change has happened in the past, and what it means for the future. What will British dining look like in 2030?

Emma Freud Journalist, Columnist & Broadcaster, Ms

Rosie Birkett Food Writer, Stylist, Author and Broadcaster, Ms

Skye Gyngell Visionary Owner & Chef, Ms

Christine Hayes Editor-in-Chief, BBC Good Food

Asma Khan Founder, Darjeeling Express

Cathy Chapman Head of Product Development, Marks & Spencer

Emma Freud

Rosie Birkett

5:30 ^PM

AWE Connects Networking Cocktails

TechX presented by The Telegraph

Join us for happy hour at TechX. Grab a beer or glass of wine then enjoy a hands-on journey through interactive installations. Plus, chat to the reporters, marketing, product and commercial teams behind Technology Intelligence, The Telegraph's new journalism initiative that launched this week.

Open to all Delegates

8:00 ^AM

Dennis Leadership Breakfast Series: Is Media really a force for good?

Ronnie Scott's Jazz Club

Is it realistic to expect media to have a beneficial effect on society? Indeed should the media industry be obliged to pursue a virtuous route or left to its own devices? To debate this compelling issue, Dennis’s Julian Lloyd-Evans is joined by Lord Bird, Stevie Spring, Sue Todd and Jolyon Maugham QC.

Super & Platinum Delegates + By Invitation Only

Stevie Spring CBE Chairman, BBC Children in Need

Lord John Bird MBE Founder and Editor-In-Chief, The Big Issue

Julian Lloyd-Evans Managing Director of Advertising, Dennis Publishing

Jolyon Maugham Queen’s Counsel

Sue Todd CEO, Magnetic

Stevie Spring CBE

Lord John Bird MBE

9:15 ^AM

European Disruptors

Stage 1

Hear from innovative brands and entrepreneurs on how to rattle the marketplace. Listen to the challenges and hard work necessary to stand out amongst competitors. Leave inspired by campaigns and creators at RyanAir, Lego and TinkLabs.

Sarah Ellis Managing Director, Gravity Road

Terence Kwok Founder & CEO, Tink Labs

Peter Kim VP of Digital Consumer Engagement, The LEGO Group

Matthias Wenk Marketing Operations Director, Ryanair Ltd.

Sarah Ellis

Terence Kwok

9:30 ^AM

The Power of Audio The Power of Audio

Stage 3

Audio is on the rise with podcasts becoming a favourite pastime among consumers of all ages. From 15-second credits and endorsements to short-form brand audio and branded shows, learn about the tools podcast publishers are building for sponsors and advertisers, get a better understanding on current guidelines and best practice for listening measurement, and leave with the skills to launch your brand's next podcast.

9:30 - THE RISE & VALUE OF AUDIO
Podcast listening is growing quickly. So what are the opportunities for brands and how do these differ from other forms of audio or media? In this session we’ll play you plenty of examples of what leading brands are doing in the podcast space. We’ll hear from well known podcasters as well as Acast, who are leading the way in monetising podcasts. We’ll also reveal exclusive new research on UK podcast listening habits.

Steve Ackerman Managing Director, Somethin' Else

Chris Denson Creator/Host, Author of Crushing the Box: 10 Essential Rules for Breaking Essential Rules, Innovation Crush

Chris Skinner Head of Music Radio at Somethin’ Else and producer of The Bugle, Somethin' Else

Susie Warhurst Director of Content, Acast UK

10:10 - CULTURE 2.0: A LIVE RECORDING OF EAT SLEEP WORK REPEAT PODCAST
Bring the laughs back to work - join Bruce Daisley and Sue Todd for a live recording of the Eat Sleep Work Repeat podcast. He will be talking to laughter expert Professor Sophie Scott about the role that laughter plays in our lives. Then we'll be playing a funny game to find the way to bring laughs back to our workplaces. Merriment assured.

Bruce Daisley UK Managing Director, Twitter

Sophie Scott Professor

Sue Todd CEO, Magnetic

Paul Coleman Writer of Car Share

Geoff Lloyd Radio Presenter

11:00 - DYNAMIC DIGITAL AUDIO ...DELIVERED!
Sam & Chris give an experiential tour of how dynamic, personalised digital audio campaigns are delivered; highlighting the evolutionary advantages of the role of selective attention for live campaign case studies (including Deliveroo) and demonstrating how easy it is to reach a wide audience.

Sam Crowther Head of Creative, A Million Ads

Chris Wrigglesworth Managing Director, Clearcut Sound

Steve Ackerman

Chris Denson

10:00 ^AM

MarTech Catfishing adland: restoring trust and truth in programmatic

The Guardian Stage

If the market is broken, then we need to fix it - and it's going to take a few of us!

The market's investors, brands and publishers alike have become all too familiar with the issues lurking within digital advertising - meaning we spend time tirelessly debating the problems rather than investing energy in bringing about change.

Daniel Spears Programmatic Director, The Guardian

Tim Hussain Head of Digital, Ebiquity

Lara Izlan Director of Commercial Platforms & Operations, Auto Trader UK

Mary Keane-Dawson CEO, The TRUTH Agency

Richard Kramer Senior Analyst, Arete

Daniel Spears

Tim Hussain

10:00 ^AM

TechX Exhibitors Day 4

TechX presented by The Telegraph

Join the team at TechX as they dive deep into the biggest innovations in European technology.

Kino-mo

InceptionVR

Landmrk

Camtoy

Unmanned Life

Kino-mo

InceptionVR

10:15 ^AM

AWE NewGen Boot Camp Part 2

NewGen Stage

The Boot Camp returns to the NewGen stage for marketers on the rise in their careers to focus on personal and professional development.

Alice ter Haar EU Marketing Lead, Deliveroo

Amelia Rossi EMEA Regional Partner Training Lead, Facebook

Simon McEvoy Founder, Three Point Zero

Rachel Bristol

Sam Conniff Co-Founder & Chief Purpose Officer, Livity

Sarah Ellis Managing Director, Gravity Road

Ben Tyson Joint Managing Director, Born Social

Alice ter Haar

Amelia Rossi

10:30 ^AM

What does GDPR mean for your business?

Workshop Stage

With the General Data Protection Regulation (GDPR) just around the corner, you want to make sure that you are prepared and help support your business with the challenge of staying compliant.

Last November, the IAB Europe launched a new industry-wide consent solution: an open-source consent standard to help advertisers comply with key elements of GDPR.

GDPR product lead Somer Simpson, will introduce you to the IAB consent solution and present the benefits that it can bring to your business.

Somer Simpson Lead Product Manager, Quantcast

Struan Bartlett Founder & CEO, NewsNow.co.uk

Somer Simpson

Struan Bartlett

10:50 ^AM

Creative Storytellers How we keep our third eye squidgy

IPA Stage

Join Kevin Goss Ross, Creative Director of Photography and Video at Thinkhouse, for an exploration of the things a creative agency does to keep creative.

Kevin Goss Ross Creative Director of Film and Photography, Thinkhouse

Kevin Goss Ross

10:55 ^AM

Creative Storytellers Food For Thought: Inspiring The Next Generation Through Content

IPA Stage

Today reaching Millennials is the name of the game. With preferences and behaviours evolving quickly, tenured brands are seeking inventive ways to engage their next generation of consumers. In this session Tastemade will discuss the importance of digital video and strategies for creating relatable, inspirational and localized content for the new era.

Simon Low Head of EMEA Sales and Brand Partnerships, Tastemade

Tim Pritchard Executive Director, Head of CREATE, Manning Gottlieb OMD

Simon Low

Tim Pritchard

11:15 ^AM

Breaking Barriers

Stage 1

11:15 - TIMETO: THE INDUSTRY JOINS FORCES AGAINST SEXUAL HARASSMENT
timeTo come together. timeTo make a change. timeTo call an end to sexual harassment.
Join NABS, the Advertising Associations and WACL to find out how the industry is joining forces to make a positive change in adland.

Lorraine Jennings Director of Services, NABS

Stephen Woodford CEO, The Advertising Association

Tess Alps Executive Chair, Thinkbox

11:45 - MAN UP: MEN IN ADLAND
The ad industry and society at large have made great progress in empowering women in recent years. With much still to do, This Girl Can, Real Beauty, Like a Girl; #metoo, #everydaysexism, #shepersisted; WACL, Bloom and SheSays are all doing much to tackle the issues and provide support, mentoring and networks for women in and out of the industry.

But as we begin to move towards a more balanced and diverse society and industry, what roles exist for men in this changing landscape? Is there a need to bring men together to better support each other and empower them to be a part of this change?

The session will ask: Do we need more male role models? How can we encourage more men to open up about their mental health? How can men better support each other? Is there really a difference in how men and women’s brains are wired? Should men involve themselves in feminism? Is it time we redefine maleness and masculinity?

Hamish Nicklin CRO, Guardian News & Media

Karen Blackett OBE NABS President, Chairwoman, MediaCom

Daniele Fiandaca Utopia, Co-Founder

Dr. Theresa Dzendrowskyj Applied Neuroscientist and Business Coach

Simon Gunning CEO, Campaign Against Living Miserably (CALM)

12:30 - GENDER DIVERSITY: WE’VE HEARD THE TALK, NOW LET’S SEE THE ACTION!
No more standing by. Let’s talk about bravery. Not mountain climbing. Not parachuting out of a plane. Not bungee jumping, abseiling, marathon running or iron man training – all of which are admirable. We would like to talk about everyday bravery. The bravery to never just stand by and listen while someone in the office shrinks into themselves because the office humour or banter has taken an unpleasant turn. The bravery to always speak up to make sure that the quiet people are included and heard. The bravery to speak up, act, defend, even if that makes you the unpopular one.

Speaking up, staging interventions and zero tolerance of excluding behaviour at every level – this is what changes work culture. If the current statistics on diversity balance at the leadership levels of our sector, then culture needs to change, to be more inclusive, to be more diverse.

In this session you will learn:
1. The importance of every day bravery
2. The value of speaking up, acting, defending, staging interventions and zero tolerance of excluding behaviour at every level
3. An insight into your own behavioural tendencies in compromising situations in the workplace
4. You will also have the chance to ask anything to the panel

Kathryn Jacob CEO, Pearl & Dean

Sue Unerman Chief Transformation Officer , MediaCom

Andrew Baldwin Client and Partnerships Director, Wavemaker Global

Lorraine Jennings

Stephen Woodford

11:30 ^AM

Deprivation Makes The Heart Grow Fonder

Workshop Stage

The power behind brand building comes to light when consumers’ favourite brands are taken away from them. Be entertained by reactions, and get excited by the possibilities of the genuine connections to be made when brands are effectively constructed.

Matt Hill Research & Planning Director, Thinkbox

Matt Hill

11:35 ^AM

MarTech The Trust Series The Agency Perspective: Rebuilding Advertiser Trust in Digital

The Guardian Stage

Programmatic advertising today is a $45B industry, and it’s poised to become the way in which a majority of the $500B global ad sector is traded in the near future. However as a recent CMO Council report found, many CMOs still have trust concerns about the quality and transparency of programmatic advertising. In this session, agency executives will map out the blueprint for building greater trust between advertisers and every other participant in the ecosystem through a shared commitment to quality and transparency.

Gavin Stirrat VP, Partner Services, OpenX

Jessica Burley CEO, m/SIX

James Hilton Global CEO, M&C Saatchi Mobile

Ana Pak Global Digital Strategy and Innovation Lead, Vizeum

Gavin Stirrat

Jessica Burley

12:00 ^PM

Who owns the Future?

TechX presented by The Telegraph

Is screen time good or bad? Do we risk constraining our potential through fear, regulation and a resistance to technology? Discover a world beyond many of our wildest dreams as we debate the future with Jenny Afia, member of the Children’s Commissioner’s Task Force on Growing Up in the Digital Age, and the pupils from ADA college.

Jenny Afia Privacy and reputation lawyer, Schillings

Harry de Quetteville Comment Editor, The Telegraph

Jenny Afia

12:00 ^PM

LADbible Drawing Room Lunch

Fortnum & Mason Piccadilly

LADbible Group in association with Advertising Week Europe, will be hosting an intimate lunch and panel discussion ‘Positively Social- LADbible’s approach to meaningful campaigns’.

12:15 ^PM

MarTech MarTech Meet Up

Delegates Lounge - Level 1

Mingle with great minds that think unalike and get your burning questions answered by the speakers in the MarTech Track.

12:15 ^PM

Oath Culture + Commerce Lunch

Fortnum & Mason Piccadilly

Join Oath and the IAB for a light-hearted luncheon to wrap up this year’s Advertising Week Europe. Share your views on the week’s events, and help us round off what is set to be another action-packed celebration of our industry and its people. Enjoy an afternoon of good company, great food and few surprises along the way…

Platinum Delegates + By Invitation Only

12:30 ^PM

GDPR Threat Versus Global Privacy Reality

Workshop Stage

Data fuels the digital marketing ecosystem. Offering better insight, optimisation, activation and accountability. GDPR promises to turn much of this on its head. What role will privacy play in the future of data-driven marketing and what are some of the world’s leading marketers doing to get ready for this change?

Catherine Armitage Senior Public Affairs Manager, World Federation of Advertisers

Dan Burdett Head of EMEA Marketing Lab , eBay

William Long Partner, Sidley Austin

Angelika Westphal GDPR Marketing Lead Europe, Mondelez International

Catherine Armitage

Dan Burdett

12:45 ^PM

Great Minds Think Unalike

Stage 3

Join great minds that think unalike in harmony!

12:45 - TECH OPENS UP MORE OPPORTUNITIES FOR PEOPLE WITH LEARNING DIFFICULTIES
It’s estimated that up to 1 in every 10 to 20 people in the UK has some degree of dyslexia (Source: NHS). Dyslexia is not an obvious difficulty; it is hidden and as a result, dyslexic people have to overcome numerous barriers to make a full contribution to society. Join us to hear Steven Woodgate’s - Surface Marketing lead at Microsoft – story, career journey and how as tech continues to evolve it opens up more doors for young people, especially in the communications industry. Steven has both dyslexia and dyspraxia and has found ways to navigate through a successful career despite these challenges that could have held him back. ‘Technology isn’t just about cool gadgets, it’s as much about sociology and psychology and how people use it’.

Steven Woodgate Surface & HoloLens Marketing Manager at Microsoft, Microsoft

1:15 - WOMENS LEADERSHIP ROUNDTABLE
Hear from women across industries who have climbed the ranks and remained steady at the top. What qualities make them stand out? How do they enhance company culture? And why does female leadership make the difference in corporate success?

Liz Jones CEO B2B & Exec Sponsor D&I, Dentsu Aegis Network

Claire Blunt COO & CFO, Hearst

Claire Hungate CEO, Brave Bison

Cathy Ibal Vice President of Regional Sales, CNN

Nishma Robb Marketing Director, Google

1:55 - IN CONVERSATION WITH TALULAH EVE

Talulah-Eve Transgender Model

Pendo O'Donohoe Senior Sales Manager, LCS Israel & Sub-Saharan Africa, Google

Steven Woodgate

Liz Jones

1:00 ^PM

MarTech Wired CMOs

The Guardian Stage

With consumer behaviour, brand loyalty and evolving technologies forever in flux, the role of today's CMO is to remain prepared for change. With the responsibility to facilitate growth, and remain current in marketing strategies and communication technologies, the CMO must always remain geared up and ready to tackle the many challenges that accompany a constantly changing industry fearlessly and head-on. Leading edge CMOs will share their insights from the front lines.

Maryam Banikarim Global CMO, Hyatt Hotels Corporation

Eric Edge Head of Global Marketing Communications, Pinterest

Maria Pousa Chief Marketing Officer , Integral Ad Science

Dan Waters Head of Marketing - Europe and Americas, Bel

Maryam Banikarim

Eric Edge

1:05 ^PM

Creative Storytellers Creative Storytellers Meet Up

Delegates Lounge - Level 1

Mingle with great minds that think unalike and get your burning questions answered by the speakers in the Creative Storytellers Track.

1:55 ^PM

Creative Storytellers Designing Stories Without Unconscious Bias

IPA Stage

80% of consumer purchasing power is women, 28% of people in the US are in the non-white minority and 60% of the world is from Asia. Everyone in the world is different, but traditionally when we design our unconscious bias steps in and we ignore signs to design for different people. The more we understand our unconscious mind, the more it starts to impact the way we think and create. What does this mean for creating global experiences where different mindsets are required to align to our design? The R/GA design model helps us to get behind the context, environment & mindset of our users in order to create conscious ecosystems. Harvard has created an implicit association test to measure attitudes and beliefs - the important thing is how we get these into our design process so we can shape our work without our unconscious bias taking over. Diverse design teams mean we create well rounded experiences. Projects like ‘Love has no Labels’ showcase the humanity in design and what it means to design with a conscience. Let’s make sure that what we are creating is genuinely impactful to all our audience and that we consciously think about the hundreds of decisions we make day to day.

Jen Heazlewood Creative Director, R/GA London

Jen Heazlewood

2:15 ^PM

Women’s Health presents The Power of Positivity

Stage 1

In a world of constant flux how can we arm ourselves with the tools to thrive? Research states that a positive outlook can transform the reality around you, increasing productivity, creativity, wellbeing and health - even challenging disease. Join four inspiring and accomplished women - experts in the fields of fitness, nutrition, mental health and body positivity, in their exploration of the power of positivity, led by Claire Sanderson, Editor of Women's Health.

Claire Sanderson Editor, Women's Health

Melissa Hemsley Bestselling cookbook Author and Cofounder, Hemsley + Hemsley

Alice Liveing Health & wellbeing influencer & best selling author

Jada Sezer Model/ Mental health advocate

Dr Sarah Vohra Psychiatrist, The Mind Medic

Claire Sanderson

Melissa Hemsley

2:35 ^PM

MarTech Consumer-Centric In A New Paradigm Consumer World

The Guardian Stage

Discover how Danone is remaining consumer-centric in a new paradigm consumer world, and how your brand can use digital tools that create the best experiences for your customers.

Elaine Rodrigo Chief Strategy & Insights Officer, Danone

Elaine Rodrigo

3:15 ^PM

Is Brand Too Big for Marketing?

Stage 1

In this session, Stephen Cheliotis, Chairman of Superbrands and CEO of TCBA will bring together a C-Suite group to debate:

• Is the definition and ‘role’ of brand within business shifting?
• Has the evolution of brand changed where it sits within the business?
• Is brand moving from marcoms to being integrated into wider business teams, and should it?
• Is sustainable brand building driving a shift to longer-term marketing strategies or is the pressure for short-term ROI winning

Stephen Cheliotis Chief Executive, TCBA

Karen Bigwood Head of Brand & Marketing, Lloyds of London

Nigel Gilbert Chief Marketing and Communications Officer, TSB Bank

Lisa Thomas Global Head of Brand & Managing Director, Virgin Enterprises Limited

Stephen Cheliotis

Karen Bigwood

3:15 ^PM

Vertical Series Vertical Series: Auto

Stage 3

Day 4 in the Vertical Series closes out the Week with a look under the hood of the auto sector.

3:15 - THE ART & SCIENCE OF DATA STORYTELLING: HOW AUDI DELIVERS ‘BEAUTIFUL CARS WITH AMAZING BRAINS’
Join Neustar’s VP Marketing Julie Fleischer as she sits down with Benjamin Braun, Audi UK CMO for a fireside chat to learn how this premium auto brand creates and executes beautiful stories with the right data driven tools and insights. Using marketing analytics to quantify the value generated by their distinctive communication and campaigns, Audi is able to know exactly where to spend the next pound on marketing.

In this session you will learn:
1. Differentiation requires being different. Pay attention to category conventions so that you can break them
2. Human beings are driven by emotion and storytelling. Functional, rational benefits may play to the head, but people act on the heart
3. Emotional campaigns are more effective on almost all business metrics, particularly long term brand health and profitability
4. If you want to break category conventions, you’ll need to make a strong business case. You need a strong measurement plan to support data-driven storytelling, drive change and prove results
5. Accurate actionable campaign measurement must be holistic and future-forward

Benjamin Braun Marketing Director, Audi

Julie Fleischer VP Product Marketing - Marketing Solutions, Neustar

BEING BRAVE: HOW MCLAREN HAS DRIVEN FAN ENGAGEMENT BEYOND THE TRACK
Social and digital has redefined the relationship between McLaren and its fans. F1 teams and drivers have become content publishers, extending the story beyond the track to an always-on narrative – in turn, driving fan avidity and partner value. In this session, Rob will describe McLaren’s journey to its award-winning status in digital sports marketing.

In this session you will learn:
1. Social and digital is the engine room of sports fan engagement
2. Always-on content and hero campaigns help build a team’s personality and drive fan avidity
3. Social and digital has emerged as a key pillar of sponsor partner activation
4. Engaging a Millennial / Gen Z audience requires a visual approach, but there’s still room for the written word
5. A high performance social and digital strategy is a blend of big and small data insights – understanding the trends and listening to your fans

Rob Bloom Group Digital Director, McLaren

Benjamin Braun

Julie Fleischer

3:20 ^PM

Creative Storytellers Cinematic Storytelling

IPA Stage

In this session, DCM's Head of Film Tom Linay will host a Q&A with leading Film-Maker Ben Wheatley, discussing highlights from his career to date, recent film projects, how to bring compelling stories to the big screen and what’s next. They'll also discuss the numerous ad campaigns that Ben has directed with representation by Moxie Pictures.

Tom Linay Head Of Film, Digital Cinema Media

Ben Wheatley Film-Maker

Tom Linay

Ben Wheatley

3:30 ^PM

Afternoon Tea

Picturehouse Central

Enjoy afternoon tea with Adobe in the Speakers Lounge at the Picturehouse Member's Bar.

Open to Speakers, Super Delegates & Platinum Delegates

4:15 ^PM

Snap Happy: How Brands are Embracing their Inner Dancing Hotdog on Snapchat

Stage 1

Two and a half years after Snapchat welcomed advertisers, how are brands adapting to a new paradigm in digital marketing and how do they see success on the world's biggest AR platform?

Wall Street Journal's Lara O'Reilly talks to eBay’s Gareth Jones, Gabby Golding of Coca-Cola, Skyscanner’s Anna Derezinska and Snap’s Will Scougal about how they use the platform to reach Snapchat's highly engaged audience and how they keep up with Snapchat’s pace of innovation.

Lara O'Reilly Reporter, Wall Street Journal

Anna Derezinska Paid Growth Enablement, Skyscanner

Gabby Golding Digital Senior Manager, Coca-Cola GB

Gareth Jones Senior Marketing Director, eBay

Will Scougal Head of Creative Strategy , Snap Inc.

Chris Watt Senior Social Media Manager, adidas

Anna Derezinska

4:15 ^PM

Creative Storytellers Mixed Reality: A New Way For Brands To Collaborate, Create & Communicate

IPA Stage

At Microsoft, we believe the future of computing is Mixed Reality (MR). HoloLens, our first self-contained mixed reality computer brings holograms to the real world, unlocking new insights and capabilities for marketers. Although we're still early in our journey, we're already seeing profound examples of how mixed reality experiences can transform the way we see the world around us – join us to see the world’s first extreme sports mixed reality app for the Red Bull Air Race.

Leila Martine Product Marketing Director, Mixed Reality, Microsoft

Sol Rogers Founder & CEO , Rewind

Simon Windsor Co-Founder and Director, Dimension

Leila Martine

Sol Rogers

5:10 ^PM

Creative Storytellers The Creative Carousel

IPA Stage

Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.

Mark Eaves Founder, Gravity Road

Melissa Ditson Executive Creative Director, 360i Europe

Jane Kinnaird Creative Strategist, Facebook

Adam Harris Director of Custom Solutions Europe, Twitch

Andrew Saunders Head of Global Brand Strategy, Tastemade

Mark Eaves

Melissa Ditson

5:30 ^PM

AWE Connects Networking Cocktails

TechX presented by The Telegraph

Come, network and meet your fellow Delegates from all over the world at this special cocktail reception.

Open to all Delegates

Stage 1

The Guardian Stage

Stage 3

IPA Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Picturehouse

Ronnie Scott's

TechX

Agency Models

Artificial Intelligence

Presented byQuantcast

Brand Innovation

Creative Storytellers

Data

Impact

Presented byGoogle

MarTech

Media & Entertainment

Video & Content

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