12:55 - WTF IS BLOCKCHAIN?
If you want to stay 'buzzword' compliant do you really need to understand blockchain? Isn't blockchain just a byword for cyrpto-currency, is there really any validity in applying it to the world of advertising technology? In a world challenged by the 'trust tax' you will learn that the hype around blockchain is valid. That it will be as important to the world of value exchange as the internet is to information exchange. That understanding blockchain is not as hard as you thought!
Anne Goodman
SVP, BlockChain Ventures
1:15 - CAN BLOCKCHAIN CLEAN UP THE DIGITAL SUPPLY CHAIN?
Wikipedia defines Blockchain as a continuously growing list of digital records, called blocks, which are linked and secured using encryption.
That definition can be applied to the digital supply chain, which as we all know, is fraught with fraud, especially in programmatic, depending on how you buy digital media. So much so that advertisers are now demanding greater visibility than ever before, a claim which has been reiterated by Marc Pritchard of P&G on numerous platforms.
Recently, Blockchain has entered the mainstream and is being hailed as a silver bullet for all commercial sectors. This technology is rapidly gaining momentum especially in the Financial Services sector, which has been through its own crisis.
Ollie Southgate
Chief Technology Officer, TRUTH Media Agency
Rupam Davé
Senior Associate, Kemp Little LLP
Chris Hill
Partner, Kemp Little LLP
Adam Hopkinson
COO and Co-Founder, TRUTH Media Agency
Mary Keane-Dawson
CEO, The TRUTH Agency
Mario Yiannacou
Media & Advertising Manager, ISBA
2:00 - IS ATTENTION & ENGAGEMENT THE NEW CRYPTOCURRENCY?
Explore how transformative blockchain will be for the advertising industry through JC’s 6T’s of Blockchain: Trust, Transparency, Trade, Transaction, Transfer, Transfer, and Track.
Jonathan Oliver
Global CCO, Unlockd
