Events: Europe 2018 | Calendar / Advertising Week

8:00 ^AM

The Guardian Leadership Breakfast: What's next for the news

Ronnie Scott's Jazz Club

Kick off each day of AWEurope at the Leadership Breakfast Series.

Super & Platinum Delegates + By Invitation Only

Matt Brittin President, Google EMEA, Google

Kathleen Saxton Founder, The Lighthouse Company

Matt Brittin

Kathleen Saxton

9:15 ^AM

Business & Creativity Academy Business & Creativity Academy

Stage 3

Join industry leaders and professionals in honest and research-based discussions centered on business transformations, effective leadership, and the current state of culture and diversity within our industry. Leave equipped with new skills and a fresh mindset, and a clear understanding of the importance of prioritising business culture.

9:15 - THERE’S A THIN LINE BETWEEN BEING A HERO & BEING A MEMORY
So said Optimus Prime – someone who knows a lot about the power of Transformation. In today’s business world, the Heroes are the people who embrace Transformation, rapidly changing the way they operate to keep ahead of the competition. The (distant) memories are the people who resist change, and are disrupted into oblivion by newer, faster, more agile rivals. To make sure you’re a Hero (not just a memory), come to this session and find out which areas of your business you need to be transforming now – according to MediaCom’s survey of CMOs.

In this session you will learn:
1. Those that resist change in their business will soon become little more than a memory in the business world.
2. There are four key challenges within media which we believe have an argument for being the most important thing to transform your business.
3. While some of these areas are new to the industry and transform themselves just through progress, others are deeply rooted in advertising, and require continually creative ways to approach them in a new way.
4. In this session, you will be asked to consider different challenges to business and then to cast your vote.

Hannah Mirza Global Head of Media Partnerships, MediaCom

Sue Unerman Chief Transformation Officer , MediaCom

Tony Foggett Chief Executive Officer, Code Computerlove

Jim Kelly Vice President, R&D, Quantcast

Victoria White Editorial Director, Hearst

10:00 - EUROPEAN LEADERSHIP ROUNDTABLE
A new set of challenges has been birthed out of the latest innovations in technology and big data in our predominantly digital-first world. This new tech-driven ecosystem also has shown opportunities for growth unlike anything we’ve seen before. Hear from leaders in the advertising and media industry to discuss this rapidly evolving landscape, as well as, the timeless values of creativity, leadership skills, talent development and big ideas.

James Wildman CEO & President, Hearst

Karen Stacey CEO, Digital Cinema Media

Liz Rutgersson SVP, Media & Planning, Merkle Europe

Stuart Flint VP, EMEA, Oath

James Brown Managing Director, EMEA, Rubicon Project

10:45 - WELCOME TO THE AGE OF CREATIVITY
According to the World Economic Forum, creativity is going to be one of the most important skills of the future. So what does this mean for business, the industry and the cultures we create? And what does it mean for us as individuals? What are the core creative superpowers? These issues and more will be explored by Daniele Fiandaca and Nadya Powell of Utopia, who will be joined by key creative leaders.

Daniele Fiandaca Utopia, Co-Founder

Nadya Powell Co-Founder, Utopia

Mark Earls Herdmeister, Herd Consultancy

Scott Morrison Founder & Bringer, Boom!

Emma Perkins Creative Director, EMEA, Lego

Hannah Mirza

Sue Unerman

9:15 ^AM

Trash Isles: How The Creative Industries Were The Catalyst For Tackling The Plastic Pollution Epidemic

Stage 1

Advertising Week Europe is going single-use plastics free in support of the Trash Isles - a major environmental campaign by LADbible Group empowering millennials to act on the issue of the plastic pollution epidemic in our oceans.

This not-to-be-missed opening headline panel features Sky Ocean Rescue, LADbible and Project 0 explores how the creative industries became the real catalyst for raising awareness resulting in significant positive action from the general public, brands and even government policies.

Fiona Ball Head of Responsible Business & Sky Ocean Rescue, Sky Group

Stephen Mai Head of Marketing and Design, LAD Bible Group

Cindy Sasha Producer, Project 0

Sarah Roberts Ambassador, Activist and Author, Trash Isles

Fiona Ball

Stephen Mai

9:45 ^AM

Artificial Intelligence AI Track Introduction

The Guardian Stage

Get prepared for a day filled with insights and practical knowledge in the world of AI.

Steven Wolfe Pereira CMO, Quantcast

Steven Wolfe Pereira

10:00 ^AM

Artificial Intelligence The Risks and Rewards of AI

The Guardian Stage

As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Dive into this thoughtful debate on the risks and rewards of the technology set to transform our lives, for better or worse.

Lianna Brinded Europe News Editor, Quartz

Tabitha Goldstaub Co-Founder, CognitionX

Vince Lynch CEO, IV.AI

Russ Shaw Founder, Tech London Advocates

Lianna Brinded

Tabitha Goldstaub

10:00 ^AM

Media & Entertainment Top Of Your Game: Sport On Instagram

IPA Stage

People come to Instagram to connect around their passions and one of the most passionate communities on Instagram is sports enthusiasts. In fact sports is one of the most popular areas of interest on Instagram, with 1 in 3 Instagrammers following a sports account or athlete and even more coming to the platform to connect and share during global sporting events. This highly engaged sports community presents a huge opportunity for brands.

Sunil Singhvi Strategic Partnerships Manager, Instagram

Russell Stopford CDO, PSG

Nick Lewis Brand Strategy Director, Copa90

Sunil Singhvi

Russell Stopford

10:00 ^AM

Facebook Blueprint: Crafting Mobile Video on Facebook & Instagram

NewGen Stage

Creating engaging and creative video content is a necessity in the age of social. Among social networks, few are as important for video as Facebook and Instagram. But when it comes to mobile feed, grabbing someone’s attention requires new thinking for video creative. In this 1-hour session, join Amelia Rossi, Facebook’s Blueprint Live program, as she demystifies the science and art behind what makes a great video and how Blueprint can become an invaluable resource to content creators everywhere.

Amelia Rossi EMEA Regional Partner Training Lead, Facebook

Amelia Rossi

10:00 ^AM

TechX Exhibitors Day 1

TechX presented by The Telegraph

Join the team at TechX as they dive deep into the biggest innovations in European technology.

BotsandUs

AudioSpotlight

Curated-Crowd

Selitera

BuyerBrain

BotsandUs

AudioSpotlight

10:15 ^AM

Unstereotyped: Michael Roth and Farrah Storr

Stage 1

When Michael Roth joined IPG in 2005, he committed to increasing diversity and forging a culture of inclusion at the company. And the company’s workforce has changed dramatically since then, with a 55% increase in its executive ranks for Black, Hispanic and Asian minority groups, and with women now filling 54% of management positions. Join IPG Chairman and CEO and Unstereotype Alliance Vice Chair, Michael Roth, and Cosmopolitan UK Editor-in-Chief Farrah Starr, as they discuss how awards, incentives, media and culture can drive diversity across the media, marketing and communications industry.

Farrah Storr Editor, Cosmopolitan UK, Hearst UK

Michael Roth Chairman & CEO, Interpublic Group

Farrah Storr

Michael Roth

10:30 ^AM

Success in a Mobile-First World

Workshop Stage

We've passed the digital world and are well into our way of the mobile-first era. Yet many brands and publishers struggle with how to make sense of this new world order. What does it take to be successful in a mobile-first world? For one thing, it's a mobile-first mentality to everything.

Mobile is it’s own medium, one that requires its own approach to everything from creative and content to product and measurement.

David Duffield VP of Strategy, UK, Minute Media

John Walker Head of Partnerships, Drum Agency

David Duffield

John Walker

10:45 ^AM

Facebook Blueprint: Crafting Mobile Video on Facebook & Instagram

NewGen Stage

Creating engaging and creative video content is a necessity in the age of social. Among social networks, few are as important for video as Facebook and Instagram. But when it comes to mobile feed, grabbing someone’s attention requires new thinking for video creative. In this 1-hour session, join Amelia Rossi, Facebook’s Blueprint Live program, as she demystifies the science and art behind what makes a great video and how Blueprint can become an invaluable resource to content creators everywhere.

Amelia Rossi EMEA Regional Partner Training Lead, Facebook

10:50 ^AM

AI Case Study: 1-to-1 with Everyone

The Guardian Stage

What do you do... when your AI is actually working? Vince Lynch CEO of IV.AI takes you through a live AI model and machine learning success story that has achieved 96% automation, and increased engagement by 10X across multiple external channels and internal verticals.

Vince Lynch CEO, IV.AI

Vince Lynch

10:55 ^AM

Media & Entertainment The Power of Play - How Snapchat is Democratising AR

IPA Stage

Since the launch of Lenses 2.5 years ago, Snapchat has grown to become one of the world's largest platforms for AR. Snapchat has aired more than 3,000 AR experiences, resulting in more than 250,000 years of playtime - and 40% of users play with AR experiences each day. In this talk, Peter Sellis, Snap Inc. Director of Product Management, will discuss the distribution of AR on Snapchat, how the power of play drives brand objectives and the democratisation of AR through innovation.

Peter Sellis Director of Product Management for Monetization, Snap Inc.

Peter Sellis

10:55 ^AM

Artificial Intelligence Why advertising needs a cultural change to unlock data driven marketing

The Guardian Stage

Join Quantcast's Chief Operating Officer Rob Horler as he sits down with Lindsay Pattison, Chief Transformation Officer at WPP for a fireside chat.

Lindsay Pattison Chief Transformation Officer, WPP

Robert Horler COO, Quantcast

Lindsay Pattison

Robert Horler

11:15 ^AM

Nicola Mendelsohn in conversation with Nicole Scherzinger

Stage 1

Nicola Mendelsohn will take to Stage 1 in a fireside chat with Nicole Scherzinger - multi platinum artist, actress, dancer, singer, songwriter and television personality. Nicola and Nicole will be discussing Nicole’s career, the impact of technology on the music industry and beyond, as well as sharing their views on celebrating the centenary of some women getting the right to vote.

Nicole Scherzinger Singer, Dancer & TV Personality

Nicola Mendelsohn CBE VP EMEA, Facebook

Nicole Scherzinger

Nicola Mendelsohn CBE

11:30 ^AM

Achieving Nirvana: Delivering Quality Branded Content To The People

Workshop Stage

The Financial Times commissioned research focused on the importance of quality in branded content. The research explores how readers perceive branded content and the importance of style, subject-matter, tone of voice and format, author and publication. We aim to highlight the value of branded content, while providing a ‘how to’ guide to deliver the greatest customer impact and cut through with a central focus on quality.

Lexi Jarman Global Director, Content Solutions, Financial Times

Lexi Jarman

11:30 ^AM

Open the mind wide and say AR

NewGen Stage

Sky VR studios Creative Director, Richard Nockles looks and the pioneering work being done at Sky with Augmented Reality and what is means for creative, content and brands.

Find out more about Sky's work with Sir David Attenborough, Anthony Joshua and F1.

Richard Nockles Creative Director, Sky

Richard Nockles

11:35 ^AM

Media & Entertainment Secrets of Producing Best Value TV commercials

IPA Stage

Fantastic and effective ads can be made on any budget, it all depends on your objectives. Take a closer look with brands and producers at the real value and how to achieve the best bang for your buck as an advertiser.

Steve Davies CEO , Advertising Producers Association

James Bland Executive Producer/Partner, Blink Productions

Jani Guest Managing Director, Independent Films

Rupert Reynolds-Maclean Managing Director, Biscuit Filmworks

Steve Davies

James Bland

11:35 ^AM

Artificial Intelligence Listen up! Voice-first Marketing is Calling

The Guardian Stage

A decade ago, brands launched into a social media land grab. Those who acted strategically and efficiently reaped the rewards of consumer attention. Now, the next channel for that attention is here! Voice-first A.I. platforms like Amazon Alexa and Google Assistant are taking audio interactive and on-demand, giving brands unprecedented opportunity to connect directly with their customers. It's the next frontier for marketing, opening up personalized communication and direct commerce with audiences at scale.

Mukul Devichand Executive Editor, Voice, BBC

Patrick Givens Head of VaynerSmart, VaynerMedia

Jenna Pelkey Director, Digital Innovation, Baker Huges, GE

James Poulter Head of Emerging Platforms and Partnerships, LEGO

Mukul Devichand

Patrick Givens

12:00 ^PM

Curious Conversations Curious Conversations: The Global Crisis of Trust

Stage 3

Who can you trust? It all used to be so easy to work out who the good guys were, but today’s world appears plagued by distrust and suspicion, with consumers making startling changes in who they listen to and why. Join this conversation to find out what’s really happening in people’s minds with Carol Potter from Edelman, Twitter’s Dara Nasr and Bobby Duffy from Ipsos, hosted by The Week’s Kerin O’Connor.

Kerin O'Connor Chief Executive, The Week

Bobby Duffy Managing Director, Ipsos

Dara Nasr Managing Director, UK, Twitter

Carol Potter President & CEO, Europe, Edelman Europe

Kerin O'Connor

Bobby Duffy

12:15 ^PM

Artificial Intelligence AI Meet Up

Delegates Lounge - Level 1

Mingle with great minds that think unalike and get your burning questions answered by the speakers in the AI Track.

12:15 ^PM

Fighting talk: the art of criticism vs the death of expertise

Stage 1

What role do experts play in a world where everyone’s a critic? Hear leading political commentators and cultural critics discuss the enduring power of influencers in an era when people have supposedly ‘had enough of experts’.

John Harris Journalist and Author, The Guardian

Grace Dent Restaurant Critic, The Guardian

Miranda Sawyer Journalist and Radio Critic, The Observer

Polly Toynbee Columnist, The Guardian

John Harris

Grace Dent

12:15 ^PM

Grazia Culture + Commerce Lunch Series

Fortnum & Mason Piccadilly

Join us to celebrate the fifth year WACL and Grazia have come together to present the opening Culture and Commerce lunch of Advertising Week Europe. During the lunch we will be joined by Philippa Lowthorpe, the award winning TV & film director behind the hugely successful BBC1 miniseries Three Girls. Philippa will be interviewed by her sister and GRAZIA’s fashion director Rebecca Lowthorpe and will speak about her work as a female director on Three Girls and The Crown.

Platinum Delegates + By Invitation Only

Philippa Lowthorpe Film and Television Director

Philippa Lowthorpe

12:15 ^PM

Impact Inspiration & Impact with Tech4Good

NewGen Stage

Cutting edge technology can capture the imagination but some of the most powerful stories are ones where we see people completely transformed by seemingly magical experiences. Join Haiyan Zhang, Innovation Director at Microsoft Research as she talks about her work in inventing new transformative technologies. Emma Lawton will share her story as a champion for Parkinson’s, and Hector Minto, Senior Technical Evangelists, Microsoft will also share impactful stories of inclusion and accessible new tech.

Hector Minto Senior Technology Evangelist, Microsoft

Haiyan Zhang Innovation and Technology Director, Microsoft Research

Emma Lawton Devices and Apps Strategist , Parkinson UK

Hector Minto

Haiyan Zhang

12:25 ^PM

Media & Entertainment Targeted TV

IPA Stage

From the flat screen to the laptop, from the tablet to the cellphone, combined with multiple content platforms is the reality of consumers day to day. There is unprecedented choice for consumers blending content and device. How can brands and advertisers hit the target and deliver results for brands along the way? How can they do so profitably and personably?

Thomas Bremond General Manager, International, Comcast Advanced Advertising

Barry John Deputy Head Sales Operations, Channel 4

Josep Mitjà COO & Co-Founder, Rakuten TV

Jakob Nielsen Chief Executive Officer , Finecast

Thomas Bremond

Barry John

1:00 ^PM

Artificial Intelligence The Age Of Hybrid Creativity: When Machines Start To (Help Us) Dream Bigger

The Guardian Stage

When you give a computer to an engineer or to a graphic designer - their powers increase dramatically. But when you give a computer to a "creative" - a conceptual thinker and problem-solver - she doesn't experience a similar boost in either productivity or output quality. She simply starts to type instead of writing and google instead of going to the library. Why is that? Can we imagine a "hybrid" human+machine creative process that would give us a radical creative boost, helping us get to better "a-ha!" moments faster?

George Strakhov European Head of Strategy , DDB

George Strakhov

1:00 ^PM

Advertising Futures: Connecting Industry and Academia

NewGen Stage

Advertising Week Europe and London College of Communication collaborated on a unique project with undergraduate and postgraduate Advertising students. The BA students were asked to make creative strategic B2B content that amplified the themes of the event while the MAs were asked to position AWE as the centre for debate about post-Brexit advertising as well build a campaign for Brand Britain. In this session the students present their work and discuss the partnership. LCC’s Advertising degrees are the only industry degrees based in an art school in central London and aim to turn out graduates who are both strategic and creative by bringing together practice and research and the worlds of academia and industry.

Andrea Andreeva Andreeva Student

Andy Imrie creativePi

Maria Galassi Student

Victoria Kironde

Zuzanna Deptula - Dagis Student

Dr. Paul Caplan Course Leader MA in Advertising, London College of Communication

Chaira Dalla Rosa Student

Ellie Malpas Student

Savanna Meng Student

Philip Sun Student

Andrea Andreeva Andreeva

Andy Imrie

1:05 ^PM

Media & Entertainment Media & Entertainment Meet Up

Delegates Lounge - Level 1

Mingle with great minds that think unalike and get your burning questions answered by the speakers in the Media & Entertainment Track.

1:15 ^PM

Margot James in Conversation

Stage 1

Join Nick Hugh, The Telegraph’s CEO, as he reveals a new, high-impact global journalism initiative before introducing Margot James MP, the Secretary of State for Digital & Creative Industries, who will discuss her views on the issues and opportunities for the advertising industry with The Sunday Telegraph Editor, Allister Heath.

Allister Heath Editor, The Sunday Telegraph

Margot James MP Minister for Digital and the Creative Industries

Nick Hugh CEO, Telegraph Media Group

Allister Heath

Margot James MP

1:20 ^PM

Future of Media The Trust Series 66 Days to GDPR: Preparing for GDPR & Examining its Potential Impacts

Stage 3

GDPR represents the single most significant regulation in the history of digital advertising. Its impact will be felt by nearly every single participant in the ecosystem. This session will kick off with a presentation by OpenX Chief Administrative Officer and General Counsel Doug McPherson and James Fenelon, an Associate in Bird & Bird's Privacy and Data Protection Group, who will share seven essential steps to GDPR compliance. The Drum’s Rebecca Stewart will then moderate a discussion on the importance of GDPR readiness.

James Fenelon Associate, Privacy & Data Protection Group, Bird & Bird

Doug McPherson Chief Administrative Officer & General Counsel, OpenX

Rebecca Stewart Reporter, The Drum

James Fenelon

Doug McPherson

1:30 ^PM

How To Be Human

Workshop Stage

We’ve built an ad agency on responsibility and trust. But what does that mean, and how did we do that? And does it show in the work we do for our clients? Is it because of this, or despite this, we are continuously considered one of the best advertising agencies in the world?

Samuel Akesson Creative Director, Forsman & Bodenfors

Samuel Akesson

1:40 ^PM

Artificial Intelligence AI and Marketing: Where the Rubber Meets the Road

The Guardian Stage

Offering a personal and relevant experience to each consumer and prospect is the top priority on every marketer's mind, but also their biggest challenge. Today's consumers are sophisticated and their behaviors have become increasingly complex to understand and predict. Come and learn how machine learning helps modern marketers create real-time 1:1 personalized experiences for each consumer, while focusing on the overall marketing strategy and letting the AI manage the execution.

Alexei Kounine Global AI Lead, Selligent Marketing Cloud

Alexei Kounine

1:45 ^PM

Artificial Intelligence Easy come, easy go: The disruption of loyalty

The Guardian Stage

Customers are more in control than ever before. Digital has transformed the purchase journey and market saturation is common. Even legislative changes are encouraging customers to shop around. With competition just a scroll, click or voice command away customer retention has never been more important. As a result, brands need to establish new value amongst their audiences in order to drive loyalty. But what is deemed ‘value’ in this environment and how can new technologies help?

Megan Caywood Chief Platform Officer, Starling Bank

Dan Robinson Group Director, Facebook

Ben Carter UK Marketing Director, Just Eat

Ben Spencer Head of Brand Marketing, EE

Megan Caywood

Dan Robinson

1:45 ^PM

NextGen: Conversations With

NewGen Stage

In 2017, we launched the “Conversation With…” series on the Advertising Week NY NewGen Stage, and it was received with rave reviews from attendees from entry level, mid to the C-suite. We are thrilled to bring these conversations to the stage in London. These unique, candid one-on-one chats provide direct access with top industry executives who are changing the way we do business. Leading these discussions are our very own influential Young Professionals aka Millennials, who will dive into trending topics

Iain Tait Executive Creative Director, W+K

Rachel Clancy Creative, W+K London

Iain Tait

Rachel Clancy

1:55 ^PM

Media & Entertainment Insights from the World's Most Passionate Audience: Football Fans

IPA Stage

What can 85M mobile fans in 11 languages tell us about the future of sports? Quite a lot actually.
The World Cup is the world's largest social event yet as sports finally undergoes its digital disruption, it's hard to navigate all the platforms and places audiences will engage, communicate and celebrate in 2018. While technology is behind this shift, it's also brought new solutions. Alongside fresh insights from MM's 85M global fans, hear real world case studies from brands who are successfully navigating this new world.

James Anderson Business Director, Publicis Media Sport & Entertainment

Andres Cardenas Global Head of Football, Minute Media

Stephen Hutchinson Deputy MD, EMEA, FUSE

Joel Seymour-Hyde Head of UK, Octagon

James Anderson

Andres Cardenas

2:00 ^PM

Future of Media What Ken Fawes Taught Us

Stage 3

Today, anyone can publish content online without going through credible checks. Fake news is being weaponised at an increasing rate, making it hard for people to distinguish between fact and fake whilst also putting a brand’s reputation at risk in the online advertising space. People need a news source they can trust, and newspapers reach 90% of the UK population each month. In this session, hear how the IAB brought its news brand members together to create Ken Fawes – an anagram for fake news – to show just how important it is for advertisers and agencies to support the newspapers that invest in real, quality journalism. 

Jon Mew CEO, IAB UK

Christie Dennehy-Neil Senior Public Policy Manager, IAB

Martin Galvin Digital Trading Director, UK, GroupM

Nick Hewat Commercial Director, Guardian News & Media

Jon Mew

Christie Dennehy-Neil

2:15 ^PM

The Call of Duty with Ant Middleton - Leading Under Fire

Stage 1

Caught on the frontline of transformation, the survival skills of today’s leaders have never been so critical to business success. Join Lighthouse founder Kathleen Saxton in an exclusive conversation with Ant Middleton, Chief Instructor of Channel 4’s hit show ‘SAS: Who Dares Wins’. Together they will discuss the mental psychology of what it takes to thrive under extreme pressure and the brutal truth about the skills, character and duty of care essential for brave leadership of teams in highly challenging situations.

Kathleen Saxton Founder, The Lighthouse Company

Ant Middleton Chief Instructor & TV Presenter, SAS: Who Dares Wins

Ant Middleton

2:30 ^PM

Interview with Sir Alan Parker: From Ad Creative to Movie Director

NewGen Stage

A fireside chat with Sir Alan Parker, a prolific movie director whose career started as a copywriter and director of advertising. We hope to hear about his journey and prolific output over the course of his career. Alan will share advice for young creatives that want to break into advertising and talk about what it takes to be a world-class creator (and pick up 10 Oscars, 10 golden globes and 19 BAFTAs in the process).

Interviewed by Mike Burgess, Head of MetFilm Creative.

Sir Alan Parker Film Director

Mike Burgess Creative Director, Metfilm Creative

Sir Alan Parker

Mike Burgess

2:35 ^PM

Artificial Intelligence Augmented Intelligence: Making Magic with Machines

The Guardian Stage

Unpacking the creative potential of human and machines with IPA President Sarah Golding and SapientRazorfish Head of Strategy, Melanie Cook.

Melanie Cook Head of Strategy, SapientRazorfish

Sarah Golding President, IPA

Melanie Cook

Sarah Golding

2:35 ^PM

Media & Entertainment The Royal Rumble

IPA Stage

Technology has broken barriers and upended norms . . . as consumers spend more and more time immersed in & on screens, the experience matters more than ever. In the content eco-system, the dawn of streaming has permanently altered to content landscape. Consumers/viewers are the big winners, for brands and advertisers there is a rapidly evolving new roadmap emerging. Today’s Royal rumble is a deep dive into the intersection of of digital and experience and how sports, entertainment and lifestyle related content are playing a unique role in bridging the old with the new.

Jonathan M. Perelman Head, Digital, ICM Partners

Nick Hurrell CEO, George & Dragon

Duncan McMonagle Global SVP & GM Esports, Minute Media

Sophie Robinson Chief Marketing Officer, Shortlist Media Ltd

Jonathan M. Perelman

Nick Hurrell

2:35 ^PM

Future of Media Brand Safety: How do we all Change Advertising for Good?

Stage 3

Brand safety is something that we can all agree is one of, if not the most important issues in the industry today. You could say that brand safety has become the cornerstone of all programmatic buys - but just how seriously are buyers and sellers taking it? Do not miss this panel as we hear from different players in the market and their role in maintaining and advancing a safe, well lit, brand- safe environment for digital advertising.

Steve Wing Managing Director, UK & Nordics, Rubicon Project

Phil Duffield Managing Director Ad Cloud EMEA, Adobe

Susan Hansford Senior Business Development Manager, JICWEBS.org

Ben Walmsley Digital Commercial Director, News UK

Charlie Glyn Head of Programmatic, Havas Media Group

Steve Wing

Phil Duffield

3:15 ^PM

George Osborne in Conversation

Stage 1

Join us for a no-holds-barred conversation with London Evening Standard Editor, George Osborne.

Anne McElvoy Journalist, Evening Standard

George Osborne Editor, Evening Standard

Anne McElvoy

George Osborne

3:15 ^PM

Half Vicar, Half Assassin: The Life of Tony Brignull

NewGen Stage

Half Vicar, Half Assassin: The Life of Tony Brignull is a documentary premiere from the next generation of creatives out of School of Communication Arts 2.0. This short examines the work and life of the most awarded Copywriter in D&AD history; his style, his leadership, his influences and his legacy. The documentary is followed by a Q&A with the team behind the production.

Petra Andersson Student, School of Communication Arts 2.0

Phil Le Brun Student, School of Communication Arts 2.0

Twyla Lidén Student, School of Communication Arts 2.0

Joe Sare Student, School of Communication Arts 2.0

Darius Rodrigues Writer, Guilty Feeling

Petra Andersson

Phil Le Brun

3:15 ^PM

Media & Entertainment The Rise of the Chief Production Officer

IPA Stage

The rise of the Chief Production Officer is indicative of the changing landscape of advertising. As media platforms and deliverables proliferate, and profit centres are brought increasingly within the agency world, the skills that a production brain has to offer are now more critical than ever. Join Clare Donald as she walks through some of the ‘productions’ she has been involved in over the years to show how diverse our output is and why production needs to be on the top table.

Clare Donald Chief Production Officer, Ogilvy & Mather London

Clare Donald

3:20 ^PM

Artificial Intelligence Everyday AI

The Guardian Stage

Join Steve Clayton as he talks about everyday AI.

Steve Clayton Chief Storyteller and General Manager, Microsoft

Steve Clayton

3:20 ^PM

Media & Entertainment Improve Your Score: What's Next in Sports Marketing?

IPA Stage

As rates of consumer engagement continue to rise, many brands are partnering with sports team and athletes to reach their core audience groups. Industry experts discuss the current trends in Sports Marketing and what is to come in the future.

Antony Marcou CEO, SportsRevolution

Matthew Baxter President, Dugout

Sally Burtt-Jones Global Business Development Director, Rakuten Viber

Chris Ricketts Sales Director, UK & Ireland, Perform Media

Sarah Dawson Managing Director, EMEA & APAC, CSM Sport & Entertainment

Antony Marcou

Matthew Baxter

3:30 ^PM

Vertical Series Vertical Series: Retail

Stage 3

Day 1 of the Vertical Series uncovers modern commerce in the digital world, which has allowed brands to evolve how they sell and consumers to evolve how they buy.

3:30 - DIGITAL RETAIL REVOLUTION
Traditional retailers must now set their sights on innovative methods to reach consumers and respond to their needs in a way that sets them ahead of the curve. But if 95% of all retail sales are captured with a brick and mortar presence, how can online-only retailers stay up to speed with their retargeting efforts? What other challenges must retailers face as this new wave of retail innovation makes its way into the industry? Leaders across the digital retail ecosystem discuss.

Bill Fisher Senior Analyst., EMARKETER

Nic Jones CEO, Pureprofile

Kate Newton UK Retail Search Insights Manager for Bing Ads, Bing

Andrew French GM, EMEA, Smartly.io

4:15 - CREATIVE FRANCHISES
How shared values can be used to boost brand fame.

Lisa Campbell Chair, Edinburgh TV festival

Vicki Maguire Joint Chief Creative Officer, Grey London

Claire Heys Head of branded partnerships, ITV

Rob Weston Director, Brand & Marketing, Marks & Spencer

5:00 - THE ‘VOICE’ OF JOHN LEWIS CHRISTMAS
Discover how and why Manning Gottlieb OMD, Google and adam&eveDDB created an execution using Google Home, to allow fans for the first time ever, to be able to interact with the John Lewis Christmas story, not just watch it…

Andrew Darby Client Business Director at Manning Gottlieb, OMD

Cave Ellson Head of Interactive Production, adam&eveDDB

Stephanie Osiol Industry Manager, Google UK

Bill Fisher

Nic Jones

3:30 ^PM

The AutoTrader Story of Digital Transformation

Workshop Stage

Hear one auto-trader's story of the journey towards digital transformation.

Steve Chester Director of Media, ISBA

Lei Sorvisto Audience & Brand Director, Auto Trader UK

Steve Chester

Lei Sorvisto

3:30 ^PM

Startup Summit: Pitch Day 1

TechX presented by The Telegraph

Come hear founders from today’s hottest startups pitch their unique business to a who’s who of major venture capitalists and brand leaders at The Telegraph TechX Stage. See top entrepreneurs showcase how their ideas can transform our industry and describe how they can help your business and brand.

Paul Dalton Chief Media Officer, International, DigitasLBi

Jim Kite Global Head of NextTECHnow & Futures, Publicis Media

Giles Palmer Founder & CEO, Brandwatch

Lauren Quigley Account Manager, Business Growth Programme, London & Partners

Paul Dalton

Jim Kite

3:30 ^PM

Afternoon Tea

Picturehouse Central

Enjoy afternoon tea with Adobe in the Speakers Lounge at the Picturehouse Member's Bar.

Open to Speakers, Super Delegates & Platinum Delegates

4:10 ^PM

Ditch your Agency, Hire an AI

The Guardian Stage

Do brands really want to work with agencies? Would they if they didn’t have to?

There’s a near future where creative AI will enable brands to take more of the creative process in house. What will agencies’ role be in this new world where machines beat minds?

Tom Ollerton Innovation Director, We Are Social

Tom Ollerton

4:15 ^PM

The Rory Reprise

Stage 1

Rory Sutherland returns to the Advertising Week Europe Stage.

Rory Sutherland Vice Chairman, Ogilvy & Mather Group UK

Rory Sutherland

4:15 ^PM

Artificial Intelligence From Hype to the Here and Now (and How to Capitalise on It)

The Guardian Stage

Transforming your brand requires bold innovation in the science of marketing to deliver market-leading art. AI is becoming mainstream, and what everyone wants to know is does it really work, or is it just another algorithm? IBM would say "yes." They're getting real results with IBM's cognitive bidder Watson, embedded in MediaMath's demand-side platform to extend the results of marketing campaigns. IBM and MediaMath will discuss their pilot campaign and how they're bringing AI to programmatic to make marketing people love.

Dave Reed Managing Director, International, MediaMath

Derick Wiesner IBM Watson Marketing Channel & Digital Agency Manager, Europe, IBM

Dave Reed

Derick Wiesner

4:15 ^PM

Media & Entertainment Experiential Marketing: The most powerful brand building tool in your arsenal

IPA Stage

The value of experiential marketing has never been greater for brands than in this hyper-digital age. Technology is pushing us away from real human engagement and online communications feel inauthentic, leaving consumers with a thirst for tangible connections. There is great opportunity in creating experiences that resonate with consumers, ignite their senses, and forge meaningful bonds between consumers and brands. In this session, we’ll explore the importance of these experiences and provide insight on how to build them.

Katie Kempner Creator & Host, Perspectives

Jessica Reznick Managing Director, We're Magnetic

Raquel Bubar Director, T Brand Studio International , The New York Times

Charles Spence Professor of Experimental Psychology, Oxford University

Katie Kempner

Jessica Reznick

4:15 ^PM

Degrees of Separation: Looking for a New Industry-Academy Model

NewGen Stage

Advertising academics sit in meetings where their bosses quiz them about ‘employability’. They beg agencies for internships and placements and tinker with their curricula in the hope of staying relevant. At the same time the industry struggles to find and keep the best new talent, spending money and time recruiting and training. This model may have worked in slower-moving times but is it fit for purpose in a world of ever-changing technologies and media cultures and an industry with enough on its plate? This round table brings together academics, agency bosses, clients and next-gen former students to discuss a better model that serves the needs of industry and students.

Paul Brazier Chief creative officer and chairman, Abbott Mead Vickers BBDO

Valentin-Traian Crisan

Dr. Paul Caplan Course Leader MA in Advertising, London College of Communication

Amber Burton Senior Lecturer & Course Leader for MA Advertising Strategy & Planning, Falmouth University

Charlotte Cramer Strategy Consultant and Social Entrepreneur

Tom Curtis Head of MediaCom Beyond Advertising UK, MediaCom

Paul Drake Foundation Director, D&AD

Steve Spence Course Leader BA Advertising, London College of Communication

Paul Brazier

Valentin-Traian Crisan

4:30 ^PM

Beyond GDPR

Workshop Stage

Organisations are currently concentrating on gaining GDPR compliance by 25 May. We need to wait for case law which will clarify the Regulation and we can’t afford to ignore the ePrivacy Regulation, which will probably kick in next year. In this uncertain world we need to take a long term approach, working towards a ‘gold standard’ and becoming ‘data privacy centric’. Gain insight from advertisers as to how they are regaining trust with those who you can’t afford to ignore in this process - your customers.

Fedelma Good Director, PwC

Sacha Wilson Senior Associate, Bristows

Tanya Joseph Director of Public Affairs, ISBA

Rob French General Manager, Downstream Data Privacy, Shell

Sonia Poonian Head of Marketing & Digital Regulations, British Gas

Fedelma Good

Sacha Wilson

5:00 ^PM

Artificial Intelligence Marketing Artificial Intelligence

The Guardian Stage

Artificial intelligence offers limitless potential for bettering our world, but the pervading rhetoric around AI is all too often sensationalist and fear-mongering.

In this panel, one of the most technologically advanced brands in the world will speak about reframing the narrative of AI as a way of unlocking human potential, and using it as a tool for empowerment rather than subjugation.

FCB Inferno’s Chief Strategy officer Vicki Holgate will speak to Huawei about the thinking and philosophy behind their brand’s products, services and communications to cut through technobabble and market user first technology.

Andrew Garrihy Chief Marketing Officer, Huawei Technologies Consumer Business, Western Europe, Huawei

Vicki Holgate Chief Strategy Officer, FCB Inferno

Andrew Garrihy

Vicki Holgate

5:05 ^PM

Media & Entertainment Masters of Monetising Content

IPA Stage

Generating revenue from content, particularly digital video content, can be a tricky business. While many publishers in the digital world have integrated commerce into their business from the start, many are stuck playing a game of catch-up. Many also question how fastening a dollar sign to their content affects the storytelling process in the long-haul. In a post ad-blocking world, how do publishers prioritize relevance for their readers, viewers and listeners, knowing monetization is a must? Join these industry leaders as they discuss the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.

Ruth Mortimer Managing Partner, Econsultancy

Kristin Cardwell VP of International Strategy and Business Development, Refinery29

Kevin McGurn Chief Sales Officer, VEVO

Stefan Mölling Sales Director, Digital, Axel Springer

Kate Slesinger Publishing Director, Tatler and Vanity Fair, Condé Nast

Ruth Mortimer

Kristin Cardwell

5:15 ^PM

Empire Presents

Stage 1

The world’s biggest film and entertainment brand gets up close and personal with one of the industry’s greatest icons.

Edgar Wright Director, Screenwriter & Producer

Terri White Editor-In-Chief, Empire, Bauer Media

Edgar Wright

Terri White

5:30 ^PM

AWE Connects Networking Cocktails

TechX presented by The Telegraph

Come, network and meet your fellow Delegates from all over the world at this special cocktail reception.

Open to all Delegates

6:30 ^PM

Opening Gala

Vogue House

Join us to celebrate the VIP kick-off to the Week and the collaboration between One Young World and Vanity Fair.

By Invitation Only

7:30 ^PM

Opening Gig

KOKO

Join us for the biggest celebration of the Week featuring Raye and a special DJ set by Kisstory!

Platinum Delegates + By Invitation Only

Stage 1

The Guardian Stage

Stage 3

IPA Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Picturehouse

Ronnie Scott's

TechX

Agency Models

Artificial Intelligence

Presented byQuantcast

Brand Innovation

Creative Storytellers

Data

Impact

Presented byGoogle

MarTech

Media & Entertainment

Video & Content

Search Events