Events: Europe 2018 | Calendar / Advertising Week

8:00 ^AM

Channel 4 Leadership Breakfast: Challenging the Digital Giants in a post-Brexit Europe

Ronnie Scott's Jazz Club

In an increasingly global market for brands, agencies and media owners, we’ll hear from four of Europe’s biggest broadcasters on how Britain’s exit from the EU will affect their businesses and their ability to challenge the multinational digital giants.

Super & Platinum Delegates + By Invitation Only

Kate Bulkley Journalist & Media Commentator

Paola Colombo General Manager Adtech & Business Development, Publitalia ’80, MediaSet

Jana Eisenstein Executive Vice President Advertising Platform Solutions, ProSiebenSat.1

Julien Boyreau Director - B2B Digital Products , TF1 le Group

Jonathan Lewis Head of Partnerships & Digital Innovation, Channel 4

Kate Bulkley

Paola Colombo

9:00 ^AM

Native Ad Forum Native Ad Forum

Stage 3

From fighting ad fraud, to tackling the duopoly, and adhering to the General Data Protection Regulation, this year’s 2018 Native Ad Forum hosted by Sharethrough will dive deep into the changing landscape of the digital advertising world.

Graeme Hutcheson Director of Digital & Sky AdSmart, Sky

Nikola Roberts Digital Brand Marketing Manager, TUI

Amy Turner Senior Digital Brand Marketing Executive, TUI

9:00 - OPENING REMARKS

Dan Greenberg CEO, Sharethrough

9:05 - HOW TO NAVIGATE THE VIDEO GOLD RUSH

Ally Stuart Managing Director EMEA, Sharethrough

Lauren Dick Head of Emerging Platforms, Mail Online

Ben Phillips Global Head of Mobile, Mediacom

Rebekah Kennedy Marketing Technology Manager, Heineken UK

Brandon Keenen Senior Digital Commercial Director, CNNIC

9:30 - FROM PRECIOUS TO WORKHORSE: WHY NATIVE ADVERTISING IS BREAKING OUT OF ITS BOX

Dan Greenberg CEO, Sharethrough

10:00 - PROGRAMMATIC LIGHTNING TALK

Joel Livesey Director of Partnerships, EMEA, The Trade Desk

10:10 - THE NEW POSSIBILITIES OF 1-TO-1 MARKETING

Dan Greenberg CEO, Sharethrough

John Nardone CEO, Flashtalking

10:30 - WHAT MILWARD BROWN STUDIES HAVE TAUGHT US ABOUT SUCCESSFUL ADVERTISING

Melinda Staros Research and Insights Director, Sharethrough

10:45 - HOW GDPR AFFECTS HOW PUBLISHERS SELL THEMSELVES TO BRAND

Ben Putley Strategic Partner Director, Sharethrough

Barbara Agus Digital Director International, Time Inc.

11:00 - IS ADS.TXT THE SOLUTION THE INDUSTRY HAS BEEN LOOKING FOR?

Curt Larson Chief Product Officer, Sharethrough

11:20 - STRONGER TOGETHER: HOW PUBLISHERS AND BRANDS ARE TEAMING UP TO FIGHT THE DUOPOLY

Jess Davies UK Editor, Digiday

Joseph Harake Digital Director, OMD UK

Oliver Lewis Director of Digital Strategy & Partnerships, News UK

Alex Payne VP, Ad Platforms, VICE Media

Rhodri Evans Brand Engagement Manager (Europe), Levi Strauss & Co.

Graeme Hutcheson

Nikola Roberts

9:00 ^AM

Speed Mentoring

Picturehouse Central

You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring - a different way to learn from the best – offers delegates the chance to meet leading figures from across Adland and ask them burning questions that will help inform, inspire and shape careers. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest!

Richard Bon UK Sales Director , Clear Channel

Rachel Bristow Director of Client Partnerships, Sky Media

Ed Chalmers Head of Trading , Channel 4

Tammy Einav CEO, adam&eveDDB

Rachel Forde CEO, Spark Foundry

Pippa Glucklich Vice-President, WACL

Josh Krichefski CEO, MediaCom UK

Nicole Lonsdale Client Service Director, Kinetic

Dora Michail Managing Director, Digital, The Telegraph

Charlie Parkin Strategic Partnerships Director, NABS

Diana Tickell Chief Executive, NABS

Nishma Robb Marketing Director, Google

Dale Gall CEO, MullenLowe

Jo Hagger Member, WACL

Oli Barrett MBE Co-founder, Cospa

Richard Bon

Rachel Bristow

9:00 ^AM

The Telegraph VC Power Breakfast Series

TechX presented by The Telegraph

Leading Venture Capitalists will discuss upcoming tech and consumer trends specific to the advertising industry. Which industry will be disrupted next? How can brands and agencies stay ahead of the curve? Where will consumers flock to next?

Alex Dunsdon Partner, SaatchiInvest

Henry Gladwyn Investor, BGF Ventures

Alex Dunsdon

Henry Gladwyn

9:15 ^AM

Data Let us advertise!: taking the fear out of the GDPR (and ePrivacy Regulation)

The Guardian Stage

Brands around the world are increasingly embracing the data-driven economy. How can marketers successfully navigate this complex challenge in the time of GDPR and transform data into value in ways that meet consumer expectations for privacy and transparency?

Jed Mole Marketing Director, Acxiom & Live Ramp

Chris Combemale CEO, DMA Group

Joachim Fauth Head of Law, Company Data Protection Officer , Reader's Digest

Jed Mole

Chris Combemale

9:15 ^AM

Brand Innovation Truth Funded By Subscribers AND Advertisers

IPA Stage

The mission of The New York Times is to produce fiercely independent, high-quality journalism that helps people understand the world—and to deliver that journalism in new and innovative ways.

The Times’s mission has propelled its business strategy. Today, The Times is the most successful digital news subscription business in the world.

But as the publishing industry continues to become more consumer focused questions have arisen around the shape and size of the future publisher ad business.

Please join Sebastian Tomich, Global Head Of Advertising of The New York Times in a discussion on how a consumer business can drive an ad business, and the unique advantages it can provide to marketers.

Sebastian Tomich Global Head, Advertising & Marketing Solutions, The New York Times

Sebastian Tomich

9:15 ^AM

Breaking Barriers: Diversifying the Workplace

Stage 1

The fact is simple: Diversity is good for business. It’s not just a matter of race or gender, but a vital socioeconomic issue spurring meaningful discussions around the world. Join Shingy, Oath’s Digital Prophet, and June Sarpong for a conversation about why investing in diversity is critical to transforming the workplace.

June Sarpong MBE Presenter & Author, Diversify

David Shing Digital Prophet, Oath

June Sarpong MBE

David Shing

9:30 ^AM

The new Artificial Intelligence Game Show: Have we got AI for you!

Workshop Stage

The world of Artificial Intelligence (AI) is booming; everyone in our industry is talking about it, how is it going to improve our businesses, what can we expect from AI now and in the future?

But enough with the buzzwords and acronyms. What is the REALITY of AI and what could this reality mean for our industry?

Join the Xaxis game-show 'Have we got AI for you!' and discover what industry experts really think.

George Lamb TV and Radio Presenter

Joe Connors UK Head of Buyer Development, Oath

Dayoán Daumont Consulting Partner, Innovation and Digital Transformation, OgilvyRED

Amy Inlow Chief Marketing Officer, Albert

Silvia Sparry Managing Director of Operations, Xaxis EMEA

Theo Theodorou GM EMEA, GroundTruth

George Lamb

Joe Connors

10:00 ^AM

Data Targeting Fake News: Data and Democracy in a post-truth era

The Guardian Stage

Fake news, dark ads, data scraping - has the digital dystopia already begun, or can we act now to save the future of democracy?

Find out how targeted disinformation manipulates electoral decisions, and how we can harness the positive potential of data to empower citizens in democratic processes.

Jonathan Freedland Columnist and Writer , The Guardian

Toni Cowan-Brown Vice President of European Business Development, NationBuilder

Hossein Derakhshan Author and Researcher, Shorenstein Center on Media, Politics and Public Policy, Harvard University

Birgitta Jónsdóttir Poetician & Chair, International Modern Media Initiative

Dr Mariarosaria Taddeo Deputy Director, Digital Ethics Lab, Oxford Internet Institute, University of Oxford

Jonathan Freedland

Toni Cowan-Brown

10:00 ^AM

Impact D&AD Impact

NewGen Stage

Steve Vranakis, D&AD President and ECD at Google kicks off the D&AD Impact track, focused on arming the next generation of leaders with the skills they need to use their creative powers to drive societal change across education, health, the environment, and more.

Steve Vranakis Executive Creative Director, Google

Steve Vranakis

10:00 ^AM

TechX Exhibitors Day 2

TechX presented by The Telegraph

Join the team at TechX as they dive deep into the biggest innovations in European technology.

IV.AI

People.io

IRIS.TV

Spott

Engager

IV.AI

People.io

10:15 ^AM

Brand Innovation Brand Innovation: TOPMAN + CALM

IPA Stage

Discover how brands and non-profits can work together to evoke a greater purpose: in this case, navigating contemporary masculinity. Hear from CALM and TOPMAN, behind the L'Eau de Chris campaign, and the unmatchable reward that can come from a mutually beneficial partnership.

Andrew Brown Director of Corporate Partnerships, CALM

Jason Griffiths Marketing & Communications Director, TOPMAN

Andrew Brown

Jason Griffiths

10:15 ^AM

Bing: Intelligent Search

Stage 1

To learn about the future and the new present for search in the UK you are invited to hear from Brian Kealy, Head of International Consumer Marketing for Bing, and Brooke Dibble, freelance artist, set and prop creator and most recently the face of Bing in their new brand campaign that launched on 12th March. Join Brian and Brooke as they discuss and demonstrate how intelligent search can change the way we think about how search can impact our lives.

Brian Kealy Head of International Consumer Marketing, Bing

Brooke Dibble Freelance Artist

Brian Kealy

Brooke Dibble

10:30 ^AM

Shop the Feed: How Facebook is Shaping Social Shopping

Workshop Stage

As this year’s Mary Meeker Internet Trends report pointed out, the Facebook feed has morphed into a shoppable storefront with an array of sponsored posts and ads that target users with relevant products they are likely to buy. Join the session to learn how to craft strategies and creatives that recreate the IRL window shopping experience on social. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats such as Collection ads and Carousels.

Andrew French GM, EMEA, Smartly.io

Chris Simpson Director of Digital Performance Marketing, more2

Kate Haynes Paid Social Manager, Wonderbly

Luke Costley-White Growth Marketer, Cornerstone

Andrew French

Chris Simpson

10:45 ^AM

Data Data & Creativity Walk into a Pub...

The Guardian Stage

Rich data can tell you what your target audience wants, feels, and does. It can illuminate how your customers interact with your products and services, and provide guidelines for development. But if your narrative isn’t creative and compelling, will customers know you exist or remember you when making buying decisions? And doesn’t creativity drive the need to innovate and find new ways to collect the data that matters? In this chicken-or-egg debate, see who walks out of the pub on top.

Erin "Mack" McKelvey Managing Partner, CEO, SalientMG

Finlay Clark UK Country Manager, Waze

Cristina Constandache VP Global Partnerships, Rakuten Viber

Walter Geer Vice President & Creative Director, Verve

Richard Simkins Creative Solutions Director, Exterion Media

Erin "Mack" McKelvey

Finlay Clark

10:45 ^AM

Impact Digital Storytelling In The Age Of Bad News

NewGen Stage

It’s impossible to escape the news, and even harder to escape bad news. For those of us who tell stories online, navigating the news cycle of terror, war and bad politics comes with a steep learning curve. Discover how journalists, agencies and platforms have adapted to an online space that is no longer consistently truthful, reliable or safe, and what they think will be the most useful tools as the world gets even more complicated.

Daniel Fisher Managing Director, Europe, Playbuzz

Jonathan Lenson CEO, Milltown Partners

Lianna Brinded Europe News Editor, Quartz

Daniel Wood Managing Partner and Head of Partnerships at Mediacom, Mediacom

Daniel Fisher

Jonathan Lenson

11:15 ^AM

It’s time to Speed up: Practicing Agile Marketing

Stage 1

We’re seeing acceleration in business decision making by some leading players to match the pace of consumer expectations. In order to win companies need to be more agile than ever before. They must be willing to pivot to match audience behaviour and nimbly navigate an ever changing competitive landscape. Often this means a preference for fast feedback, quick iterations of their products, changing old processes and adapting current thinking to run marketing in new ways.

Mark Rabkin VP Ads & Business Platform, Facebook

Daniel Diez EVP Global Chief Marketing Officer, R/GA

Mark Rabkin

Daniel Diez

11:15 ^AM

Data TOAD's Your Story, Our History Campaign for UK Houses of Parliament

IPA Stage

BAME (Black and Minority Ethnic) communities have traditionally been underrepresented in the ballot box; Parliament wanted to correct and sought a digital approach. Our solution was the social campaign 'Your Story, Our History' which gave ordinary people from these communities the platform to talk frankly and openly about their past experiences and how legislation has lead to a progressive change in society.

The campaign resonated with audiences because of the authenticity of the participants, these were ordinary members of the public, not celebrities or politicians, who spoke their personal truth. Our goal was not to patronise the target audience by saying things are perfect, but highlight legislative progress by engaging in the democratic process.

Jonathan M. Perelman Head, Digital, ICM Partners

Beryl-Joan Bonsu Senior Outreach and Engagement Campaigns Officer, UK Parliament

Daniel Clarke Creative Director, Toad

Jonathan M. Perelman

Beryl-Joan Bonsu

11:30 ^AM

Wallflowers at the Orgy

Workshop Stage

The trade press is inextricably linked to the trends and travails of the marketing and media worlds and it’s believed that coverage can still make or break the fortunes of agencies and individuals. Seize this chance to learn more about what influences editorial decisions and the viewpoints that journalists take of the industry as we turn the table and give a panel of senior trade journalists a grilling.

Rachel Barnes Editor, Campaign

Seb Joseph Brands Editor, UK, Digiday

Stephen Lepitak Editor, The Drum

Russell Parsons Editor, Marketing Week

Branwell Johnson Director of Content, Propeller - PR, Content, Events for media & tech

Rachel Barnes

Seb Joseph

11:30 ^AM

Impact Let’s Save You & Advertising!

NewGen Stage

A hellish work culture breeds shitty work and burns you out! Let’s turn work fun and worthwhile and the way forward is purpose. Embracing purpose are fuelling a creative renaissance to make things better rather than a beauty contest based on incremental or advertised made-up differences. Learn how to go to work with a smile on your face while making a real impact!

Thomas Kolster Mr. Goodvertising, Author, Speaker, Sustainability Expert

Thomas Kolster

11:30 ^AM

Royal Mail MarketReach Drawing Room Lunch

Fortnum & Mason Piccadilly

A discussion around the introduction of GDPR; what is yet to be finalised, how businesses are faring and the opportunity it brings to the mail industry.

11:35 ^AM

The Digital Ad Industry has a Big Decision to Make, What Will You Choose?

The Guardian Stage

Unilever’s Keith Weed sent a message last month that brands no longer have to settle for low quality advertising partners. Quality is a choice. Buyers can choose to only work with partners that consistently put the value of quality above short term gains. Publishers can choose to employ strict quality standards for tech partners, as opposed to partnering with every technology company merely talking about the incremental value they bring.

In this keynote presentation, OpenX Co-Founder Jason Fairchild will share why the time is now to take a hard look at the supply chain and re-evaluate every partnership to ensure that you can trust who you work with and make the decision to choose quality.

Jason Fairchild Co-Founder, OpenX

Jason Fairchild

11:40 ^AM

Data GDPR: How Premium Publishers Come Out Ahead

The Guardian Stage

As marketers double down on plans for the GDPR, publishers are left to interpret broad guidance and scramble to implement what for some are major changes. What obstacles do publishers need to avoid to come out ahead? Trusted relationships and transparency become key as publishers work with vendors to understand consumer consent; and with consumers to ensure satisfaction. Premium publishers could see user loyalty rise, if intrusive messages become standard on all sites. 

Jennifer Baker Journalist, BRUSSELSGEEK

Jo Coombs CEO, OgilvyOne UK, The Customer Agency

Jason Kint CEO, Digital Content Next

Anthony Hitchings Digital Advertising Operations Director, Financial Times

Jennifer Baker

Jo Coombs

12:00 ^PM

Curious Conversations Curious Conversations: Bitcoin is a threat to the world’s financial stability

Stage 3

This session will cover how Bitcoin emerged, what’s happened and what the implications are for society.

Merryn Somerset-Webb Editor-in-Chief, MoneyWeek

Teana Baker-Taylor Chief Marketing Officer, Coinfloor

Dominic Frisby Financial Commentator

Alex Hern Technology Writer, The Guardian

Merryn Somerset-Webb

Teana Baker-Taylor

12:00 ^PM

Media iQ Culture + Commerce Lunch Series

Fortnum & Mason Piccadilly

Platinum Delegates + By Invitation Only

Dialing up Diversity
In 2016 the advertising industry set a target of 15 % Black, Asian and Minority Ethnic (BAME) in senior leadership positions by 2020; and 40% women. However, as we approach a half way mark the IPA census shows those figures currently stands at 30.9% women and even more disappointing 4.7% BAME. So why aren’t we shifting that dial? What practical steps can agencies put in place to ensure adequate, recruitment and promotion of diverse colleagues?

Leila Siddiqi Head of Diversity, IPA

June Sarpong MBE Presenter & Author, Diversify

John McVay CEO, PACT

Kenya Hunt Deputy Editor & Fashion Features Director, ELLE UK

Van Sideras Joint MD, Media iQ

Leila Siddiqi

12:15 ^PM

Data Data Meet Up

Delegates Lounge - Level 1

Mingle with great minds that think unalike and get your burning questions answered by the speakers in the Data Track.

12:15 ^PM

Impact Sex, Money and Spoilers - Think you know The Independent?

NewGen Stage

From Millennial Love to live Bitcoin bidding and spoilers on the latest releases. Come and see why we are more than a newsbrand.

Christian Broughton Editor, Independent.co.uk

Rachel Hosie Acting Assistant Lifestyle Editor , Independent.co.uk

Christopher Hooton Senior Reporter, Independent.co.uk

Andrew Griffin Technology Editor, Independent.co.uk

Olivia Petter Lifestyle Writer, Independent.co.uk

Christian Broughton

Rachel Hosie

12:15 ^PM

Brand Innovation From Conquest to Connection

IPA Stage

Modern masculinity and the evolution of Axe.

Rik Strubel Global Vice President, Axe / Lynx

Rik Strubel

12:15 ^PM

CNN Global Conversation

Stage 1

Sir Martin Sorrell, Founder and CEO of WPP, in conversation with CNNMoney’s Nina dos Santos on the current opportunities and challenges facing the industry.

Sir Martin Sorrell Chief Executive, S4 CAPITAL

Nina dos Santos Europe Editor, CNNMoney

Sir Martin Sorrell

Nina dos Santos

12:30 ^PM

What Brand Safety Really Means for the Social Generation & How Brands Can Remain Vigilant

Workshop Stage

Brands are increasingly fallen victim to mishaps around viewability, ad misplacement and targeting. In fact, up to 25% of ads go through “click-farms”, resulting in almost $16.5bn dollars wasted across the globe. It is estimated that 12.7% of video ads are at risk globally.

In this workshop, our panellists will examine why this is, how to maintain brand integrity and create a premium environment for brands to advertise online.

David Brennan Founder, Media Native

Johan Boserup Global CEO, GroupM Trading

Stéphane Coruble Managing Director, RTL AdConnect

Samantha Glynne VP Branded Entertainment , FremantleMedia

Cassandra Russell UK Sales Director, StyleHaul

David Brennan

Johan Boserup

12:30 ^PM

Could this be Britain’s first trillion dollar company?

TechX presented by The Telegraph

Britain has come a long way since a cluster of web businesses helped to coin the term Silicon Roundabout in Old Street in 2009. Meet Dr Gordon Sanghera, CEO of Oxford Nanopore, who will talk about the DNA Information Age, plus give a live demonstration of the real-time, mobile DNA sequencing technology that could revolutionise businesses and save lives.

Harry de Quetteville Comment Editor, The Telegraph

Dr. Gordon Sanghera CEO, Oxford Nanopore

Harry de Quetteville

Dr. Gordon Sanghera

12:55 ^PM

Data The Elephant in the Room: Why Data Quality Should Be Part of Every Conversation

The Guardian Stage

Today, scale is a given but marketers are starting to focus less on quantity and more on quality of data. The call for quality data is sweeping the fast-changing world of MarTech. In this panel, Lotame is pointing out the elephant in the room. We’re not only shining a light on the issue, but we’ll dissect data quality through a multi-lens view, exploring its different business applications, how it can affect targeting and measurement, and why it needs to be part of every conversation.

Andy Monfried CEO & Founder, Lotame

Yvonne O'Brien Data & Insight Consultant, The Specialist Works

Paul Gubbins Programmatic Lead, Unruly

Chris Hogg Managing Director, EMEA, Lotame

Terry Hornsby Director Of Programmatic and Ad Product, Trinity Mirror

Andy Monfried

Yvonne O'Brien

12:55 ^PM

Blockchain Decoding Blockchain

Stage 3

12:55 - WTF IS BLOCKCHAIN?
If you want to stay 'buzzword' compliant do you really need to understand blockchain? Isn't blockchain just a byword for cyrpto-currency, is there really any validity in applying it to the world of advertising technology? In a world challenged by the 'trust tax' you will learn that the hype around blockchain is valid. That it will be as important to the world of value exchange as the internet is to information exchange. That understanding blockchain is not as hard as you thought!

Anne Goodman SVP, BlockChain Ventures

1:15 - CAN BLOCKCHAIN CLEAN UP THE DIGITAL SUPPLY CHAIN?
Wikipedia defines Blockchain as a continuously growing list of digital records, called blocks, which are linked and secured using encryption.

That definition can be applied to the digital supply chain, which as we all know, is fraught with fraud, especially in programmatic, depending on how you buy digital media. So much so that advertisers are now demanding greater visibility than ever before, a claim which has been reiterated by Marc Pritchard of P&G on numerous platforms.

Recently, Blockchain has entered the mainstream and is being hailed as a silver bullet for all commercial sectors. This technology is rapidly gaining momentum especially in the Financial Services sector, which has been through its own crisis.

Ollie Southgate Chief Technology Officer, TRUTH Media Agency

Rupam Davé Senior Associate, Kemp Little LLP

Chris Hill Partner, Kemp Little LLP

Adam Hopkinson COO and Co-Founder, TRUTH Media Agency

Mary Keane-Dawson CEO, The TRUTH Agency

Mario Yiannacou Media & Advertising Manager, ISBA

2:00 - IS ATTENTION & ENGAGEMENT THE NEW CRYPTOCURRENCY?
Explore how transformative blockchain will be for the advertising industry through JC’s 6T’s of Blockchain: Trust, Transparency, Trade, Transaction, Transfer, Transfer, and Track.

Jonathan Oliver Global CCO, Unlockd

Anne Goodman

Ollie Southgate

1:00 ^PM

Brand Innovation Brand Innovation Meet Up

Delegates Lounge - Level 1

Mingle with great minds that think unalike and get your burning questions answered by the speakers in the Brand Innovation Track.

1:00 ^PM

Impact Can Purpose Actively "Super-charge" your Marketing?

NewGen Stage

58% of people claim that they are more likely to buy a brand if supports a cause that is important to them.

Consumers are demanding more socially responsible behaviour from business, and at the same time, the business community is increasingly recognising the value of a more purpose-led approach to operating.

Helen Brain Strategy Director, MediaCom UK Limited

Claire McAlpine Strategy Director, MediaCom UK Limited

Pauline Robson Managing Partner, Real World Insight, MediaCom UK Limited

Helen Brain

Claire McAlpine

1:30 ^PM

Killer Paid Content Strategies

Workshop Stage

Hear how Hearst Magazines and Pugpig are harnessing the power of social media stars to create compelling and highly lucrative paid content propositions.

Jonny Kaldor Founder, Pugpig

Jonny Kaldor

1:45 ^PM

Data The Trust Series Taming the Wild West of Adtech: A Debate About How to Clean Up the Supply Chain

The Guardian Stage

Ad tech is reaching an inflection point - a departure from the early wild west days of anything goes. As brands and agencies demand more accountability and publishers and app developers seek fewer, more trusted partnerships, industry consolidation is rapidly accelerating. The Wall Street Journal’s Lara O’Reilly moderates a no-holds-barred discussion with some of the industry’s biggest names on topics including fraud, brand reputation, the use of data, and the adtech “tax.”

Lara O'Reilly Reporter, Wall Street Journal

Sacha Berlik Managing Director, EMEA, The Trade Desk

Martin Cass CEO, Assembly

Jason Fairchild Co-Founder, OpenX

Dora Michail Managing Director, Digital, The Telegraph

Lara O'Reilly

Sacha Berlik

1:45 ^PM

Impact The creative execution of Trash Isles

NewGen Stage

Advertising Week Europe is going single use plastics free in support of LADbible’s Trash Isles campaign. In this session, we hear from the team behind this important environmental campaign, which has reached over 350m people and was described by the United Nations as a “very innovative and creative way to bring attention to a problem.”

Stephen Mai Head of Marketing and Design, LAD Bible Group

Stephen Mai

1:50 ^PM

Impact NextGen: Conversations With

NewGen Stage

In 2017, we launched the “Conversation With…” series on the Advertising Week NY NewGen Stage, and it was received with rave reviews from attendees from entry level, mid to the C-suite. We are thrilled to bring these conversations to the stage in London. These unique, candid one-on-one chats provide direct access with top industry executives who are changing the way we do business. Leading these discussions are our very own influential Young Professionals aka Millennials, who will dive into trending topics

Chaka Sobhani Chief Creative Officer, Leo Burnett London

Charlotte Prince Creative, Leo Burnett London

Loriley Sessions Creative , Leo Burnett London

Chaka Sobhani

Charlotte Prince

2:15 ^PM

Helen Pankhurst in conversation with Lisa Smosarski, editor-in-chief

Stage 1

Lisa Smosarski sits down with Helen Pankhurst, women's rights activist and writer.

Helen Pankhurst Women's Rights Activist & Writer

Lisa Smosarski Editor in Chief, Stylist, Shortlist Media

Helen Pankhurst

Lisa Smosarski

2:15 ^PM

Brand Innovation Back to the Future of Innovation

IPA Stage

Guinness has innovation in its DNA. From brewing only porter in 1799 before it was mainstream, to advertising in the first ever commercial TV break.

Fast forward to today, the beer revolution is brewing around the world and technology is disrupting business. Guinness needed to transform itself in the age of innovation.

This is the story of how one of the world’s most iconic brands went back to its innovation roots, by creating a culture of experimentation in beer and media – especially digital.

In this brave new world, Guinness is unleashing the creativity of their brewers and embracing emerging technologies, from VR to AI, to innovate its business model from the inside out.

Nicola Davies Strategy Director, R/GA London

Halie Ritterman Global Digital & Data Lead, Diageo

Nicola Davies

Halie Ritterman

2:30 ^PM

Impact We Need To Talk About Neurodiversity

NewGen Stage

Part of the benefit of diversity lies in the different ways that we tackle briefs and challenges. People whose brains are wired in different ways can bring a huge competitive advantage to our industry. However we haven't always created workplaces in which people that aren't neurotypical can show up as themselves. We want to celebrate the superpowers of dyslexia, autism, dyspraxia and dyscalculia - without being flippant about the very real barriers that people who aren't 'neurotypical' can face in the workplace.

Roxanne Hobbs Founder , The Hobbs Consultancy

Wayne Deakin Executive Creative Director, Huge London

Mark Evans Marketing Director, Direct Line Group

Pip Jamieson Founder, The Dots

Ali Hanan Founder & Creative Director, Creative Equals

Roxanne Hobbs

Wayne Deakin

2:30 ^PM

Tackling Influencer Fraud

Workshop Stage

The influencer marketing industry is now valued at over $1 billion. While brands are eagerly jumping in and adding influencer strategies to their marketing mix, this rapid growth is exposing some integrity issues for the industry - disclosure, influencers buying fake followers and using bots, and unscrupulous suppliers overstating their impact. What can the industry do together to tackle this?

Nicola Kemp Trends Editor, Campaign

Christie Dennehy-Neil Senior Public Policy Manager, IAB

Greg Halfacre Head of Digital Marketing, News UK

Anthony Svirskis CEO, TRIBE

Nicola Kemp

Christie Dennehy-Neil

2:35 ^PM

Data Stay One Step Ahead Of Google With Intention & Behaviour Targeting

The Guardian Stage

Every advertiser’s main goal is to communicate at the right time, in the right place and with the right message. But what if you could understand your target audience and their needs even better than they do themselves? Growth marketing specialist DCMN reveals a new innovation for the mobile market: Intention & Behaviour Targeting.

Dr. Markus Düttmann Data Strategist, DCMN

Liz Osterloh Product Evangelist, DCMN

Dr. Markus Düttmann

Liz Osterloh

3:10 ^PM

Brand Innovation A brand purpose for Lufthansa

IPA Stage

The crane, the iconic figurative mark of Lufthansa, with its true history in legacy, turns 100 years old in 2018. A milestone the airline celebrates with renewal. Following Lufthansa's strongly positive development, the redesign is the visible expression of its comprehensive transformation. The new brand and visual identity were further developed and designed by the Munich based agency Martin et Karczinski. Alexander Beutel, Managing Partner of Martin et Karczinski, will explain in this presentation how Lufthansa changed through the force of a strong and supporting brand purpose, to become future-proof, always relevant and premium again.

Alexander Beutel Managing Partner, Martin et Karczinski

Alexander Beutel

3:15 ^PM

Impact Reflecting Diversity in Creative Output

NewGen Stage

Tanya will be talking about at why diversity is important in creative output, who is getting it right and what brands can do to support it with guests from across the industry.

Tanya Joseph Director of Public Affairs, ISBA

Sara Bennison Chief Marketing Officer, Nationwide Building Society

Sara Shahvisi Director of Programmes, Fearless Futures

Maria Koutsoudakis Head of Customer Experience, Marks & Spencer

Tanya Joseph

Sara Bennison

3:15 ^PM

GLAMOUR Live

Stage 1

Glamour Editor-in-Chief Deborah Joseph goes one on one with Jamal Edwards.

Deborah Joseph Editor-in-chief, Glamour

Jamal Edwards Founder, SB.TV

Deborah Joseph

Jamal Edwards

3:15 ^PM

For The Social Good: LADbible’s Approach To Meaningful Campaigns

Stage 3

Millennials are the most socially aware generation ever - passionate about equality, LGBT+ rights and environmental issues. For brands and publishers, embracing these shared values and working for the greater social good of others increasingly matters to an 18 to 34 year old audience.

In this session, we hear from LADbible, the world’s leading social publisher for millennials, about their approach to meaningful campaigns Joining them on the panel are major brands and activists to discuss the importance of listening to this generation and creating relevant campaigns that empower audiences to have a positive impact and drive social change.

Cameron Clarke Deputy Editor, The Drum

Nicholas Cornbleet Senior Brand Manager Smirnoff, Diageo

Arian Kalantari Co-Founder, LADBible Group

Sarah Roberts Ambassador, Activist and Author, Trash Isles

Josh Sanderson-Kirk , LGBT Foundation & Village Angels

Cameron Clarke

Nicholas Cornbleet

3:15 ^PM

Brand Innovation Advertising: The Danish Way

IPA Stage

Market changes and new consumer trends gave Carlsberg no choice but to re-look at their marketing strategy. To most, it remained a 90’s session lager synonymous with football, and was unable to compete with the surge in popularity in craft beers. As a result, it was being delisted from major grocers.

Join Fold7’s Strategy Partner, Yelena Gaufman, and ECD/Founder, Ryan Newey, as they look back at the challenges that led to the 2017 re-launch brief, and alongside Liam Newton, Carlsberg’s VP of Marketing, they share insights behind ‘The Danish Way’ campaign. Hear first-hand, how developing an integrated platform idea across broadcast and Content, has put Carlsberg back on the incline.

Yelena Gaufman Strategy Partner , Fold7

Ryan Newey Founder & CCO, Fold7

Liam Newton Vice President Marketing, Carlsberg Group

Yelena Gaufman

Ryan Newey

3:20 ^PM

Data If You Can Predict Your Customer's Future, What Will it Mean for Marketers?

The Guardian Stage

We now have the power to go beyond knowing what a customer will do to actually predicting how they’ll behave in the future. While the best place to start is with business goals, where it leads is changing the way marketing is done. Everything from demographics to average order total, from the lifetime value of a customer to their propensity to buy, from prioritising sales leads to customising campaigns is being forecasted through predictive analytics. How can you use this powerful tool to cope with channel proliferation and changing purchase behaviour? What insights can you capture that will drive marketing creative? How can the data help determine the most impactful messages?

Andy Chandler VP EMEA, Tapjoy

Toccara Baker Product Marketing lead in EMEA, Adobe

Mick Loizou Director, Product Marketing and Demand Strategy, Oath

James Prudhomme Managing Director, Europe, Index Exchange

Andy Chandler

Toccara Baker

3:30 ^PM

Diversity is Key: Can Brands Unlock Positive Change in the Film and TV Industry?

Workshop Stage

elevenfiftyfive presents a panel discussion on diversity and representation in the film and TV industry. We'll discuss the current state of play and the importance of continuing to drive positive change in this space.

You’ll hear why we think it’s key for you to be involved with this conversation and how to authentically engage.

Li Lai Founder, Mediaversity Reviews

Ramy El-Bergamy On Screen Diversity Executive, Channel 4

Corrina Antrobus Founder, Bechdel Test Fest

Joanna Abeyie Managing Director, Hyden

Ellie Davidson Head of Production, elevenfiftyfive

Li Lai

Ramy El-Bergamy

3:30 ^PM

Startup Summit: Pitch Day 2

TechX presented by The Telegraph

Come hear founders from today’s hottest startups pitch their unique business to a who’s who of major venture capitalists and brand leaders at The Telegraph TechX Stage. See top
entrepreneurs showcase how their ideas can transform our industry and describe how they can help your business and brand.

Nicola Bond Head of Inward Investment, Invest in Cornwall

Lizzy Dale Partnerships Director, GroupM

Cat Wildman Product Director, The Telegraph

Nicola Bond

Lizzy Dale

3:30 ^PM

Afternoon Tea

Picturehouse Central

Enjoy afternoon tea with Adobe in the Speakers Lounge at the Picturehouse Member's Bar.

Open to Speakers, Super Delegates & Platinum Delegates

4:00 ^PM

Impact Turning Dead Media into a Powerful Force For Good

NewGen Stage

Join Mindshare, Advertising Week Europe and Big Issue for a discussion on how those within media industry can use their expertise and the industry's resources, to have a positive impact on the world around us. Using the power of media for good.

Rebecca Eaves Executive Director, Advertising Week Europe

Becky Power Creative Director, Mindshare

Stephen Robertson CEO, The Big Issue

Rebecca Eaves

Becky Power

4:15 ^PM

Why f**k ups are Fundamental for Creative Futures

Stage 1

Grey London’s Co-Chief Creative Officers talk the importance of f*cking up in driving the best creative ideas.

Caroline Pay Joint Chief Creative Officer, Grey London

Vicki Maguire Joint Chief Creative Officer, Grey London

Caroline Pay

Vicki Maguire

4:15 ^PM

Data Putting the Consumer First with GDPR

The Guardian Stage

With the implementation of GDPR, consumers will have greater control over their data in the digital world than ever before. This presents an opportunity for marketers to conduct "consumer-first" marketing, providing consumers with better marketing experiences with a new emphasis on privacy. MediaMath and IAB Europe will present the GDPR IAB Europe Transparency & Consent Framework, a cross-industry effort to help publishers, tech vendors, agencies and advertisers meet the transparency and user choice requirements of the GDPR.

Matthias Matthiesen Director, Privacy & Public Policy, IAB Europe

Wilfried Schobeiri Chief Technology Officer, MediaMath

Matthias Matthiesen

Wilfried Schobeiri

4:15 ^PM

Brand Innovation How To Get An ROI From Influencer Marketing

IPA Stage

It’s a topic on everyone’s lips and one with a lot of confusion and uncertainty. Hear how brands that have worked with Whalar, ranging from Deliveroo to Facebook and Dior to Nespresso, have fully leveraged and measured influencer marketing in their business with dramatic results.

Emma Harman Global Commercial Director, Whalar

Emma Harman

4:30 ^PM

The Radical Transformation of F1

Workshop Stage

“Formula 1 to date has been a motor sports company … and I’m pivoting it to much more of a media and entertainment brand with the soul of a race car driver.” Sean Bratches, Managing Director, Commercial Operations.
The 2018 Grand Prix season is just days away so this is an unmissable opportunity to hear about the transformation taking place at F1.

Suki Thompson CEO, Oystercatchers

Sean Bratches Managing Director, Commercial Operations, Formula 1

Suki Thompson

Sean Bratches

4:45 ^PM

The Next 100: How Nigeria's Union Bank is Staking Its Next Century Of Growth On Brand Activism

Stage 3

Ogochukwu Ekezie-Ekaidem Head of Corporate Communications, Union Bank

Ogochukwu Ekezie-Ekaidem

5:00 ^PM

Impact Sir John Hegarty in Conversation

NewGen Stage

Sir John Hegarty, co-founder of global ad agency BBH and creator of iconic campaigns for brands such as Levis, Audi and BA is now running The Garage Soho - an early stage investor company that champions creativity and believes in building brands, not just businesses. The session is chaired by Jonathan Akwue, Chair of the Ideas Foundation, a charity helping to nurture creativity and drive diversity, and Managing Partner of DigitasLbi. Sir John will be interviewed by Ideas Foundation young leaders at the start of their creative careers keen to get practical tips on how to zig zag their way to creative success.

Jonathan Akwue Managing Partner , DigitasLBI

Sir John Hegarty Founder, Bartle Bogle Hegarty

Jonathan Akwue

Sir John Hegarty

5:15 ^PM

Brand Innovation Challenger Brands Should Challenge The Role Of Media Agencies

IPA Stage

When working with growth stage clients, looking to disrupt their industries' traditional structures, it's important to meet their ambition with an equally ambitious approach to media. Mindshare Grow is a proposition geared towards enabling this.

Grow fosters a culture that blends creativity, innovation, and performance to grow our clients’ businesses faster; a culture that provides the competitive edge and real commercial results that our clients are after.

Issah Abdul-Moomin Mindshare Grow, Mindshare

Charlotte Frost Director, Mindshare Grow, Mindshare UK

Joanna Lyall Managing Director, Mindshare UK

Laura Woodhead Senior Customer Growth Manager , Snatch Inc

Alice ter Haar EU Marketing Lead, Deliveroo

Hannah Blake Business Development Lead, Founders Factory

Issah Abdul-Moomin

Charlotte Frost

5:15 ^PM

Dynamo & Outdoor Plus Present : The Magic of Outdoor

Stage 1

With Out of Home reaching 98% of the UK population and consumers spending more time outdoors than they did 10 years ago, OOH is a media that intersects with a large part of our daily lives. Brands are starting to harness outdoor's digital and data capabilities, yet the words still frequently heard from advertisers are 'I never knew you could do that'. Dynamo and Outdoor plus will take you on an immersive, real-time experience, syncing creativity, technology and magic on the streets of London.

Helen Weisinger Chief Client Officer, Outdoor Plus

Dynamo Magician

Nick Einhorn Magician

Helen Weisinger

Dynamo

5:15 ^PM

Data Masters of Measurement

The Guardian Stage

It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.

Erin "Mack" McKelvey Managing Partner, CEO, SalientMG

Beth Carlson Mgr. Media Strategy, Advanced Measurement Services EMEA, Adobe

Kathy Dykeman Director, Northern Europe & Global Accounts Marketing Science, Facebook

Dennis Ellis GM 2nd Party Data, LiveRamp

Nick Morley Managing Director, EMEA, Integral Ad Science

Alex Timbs Head of Data & Attribution, Oath

Beth Carlson

5:30 ^PM

AWE Connects Networking Cocktails

TechX presented by The Telegraph

Come, network and meet your fellow Delegates from all over the world at this special cocktail reception.

Open to all Delegates

6:30 ^PM

DCM Film Club

Stage 1

Digital Cinema Media (DCM) & Fox Searchlight are proud to host the official movie night at Advertising Week Europe. This exclusive preview screening will be of Wes Anderson’s highly anticipated Isle Of Dogs, which tells the story of Atari Kobayashi who sets off alone on an odyssey in search of his bodyguard-dog, Spots when, by Executive Decree, all canine pets of Megasaki City are exiled to a vast garbage dump called Trash island. Sign up at awedcmfilmclub.eventbrite.com using password AWE to secure your seat.

6:30 ^PM

Cosmopolitan Celebration of Female Talent

Pompadour Room @ Hotel Café Royal

Honouring 2018's female icons of the advertising industry and discovering the millennials shaping the future recognised by last year's honourees.

By Invitation Only

Pippa Glucklich Vice-President, WACL

Lisa Brankin Marketing Director, Ford

Verica Djurdjevic CEO, PHD UK

Pippa Glucklich

Lisa Brankin

Stage 1

The Guardian Stage

Stage 3

IPA Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Picturehouse

Ronnie Scott's

TechX

Agency Models

Artificial Intelligence

Presented byQuantcast

Brand Innovation

Creative Storytellers

Data

Impact

Presented byGoogle

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