In this session...
Join Mindshare, Advertising Week Europe and Big Issue for a discussion on how those within media industry can use their expertise and the industry's resources, to have a positive impact on the world around us. Using the power of media for good.
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At Adweek Europe 2014, Mindshare embarked on a week-long mission to help use media for good. Working with The Big Issue and Shelter, we held a week-long hack to help the homeless. It transpired that we’d need longer than a week to have an impact, however, and four years later we’ve developed a tool we firmly believe can help those striving to make the world a better place.
Join Mindshare, Adweek Europe and Big Issue for a discussion on how we did this, and how those within media industry can use their expertise to have a positive impact on the world around us. Using the power of media for good.
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